Water went from being a free natural resource to one of the most successful commercial products of the last one hundred years. That's a big story, and water is big business. Gleick exposes the true reasons we've turned to the bottle, from fear mongering by business interests and our own vanity to the breakdown of public systems and global inequities.
How and why branded bottles of water have insinuated themselves into our daily lives, and what the implications are for safe urban water supplies. How did branded bottles of water insinuate themselves into our daily lives? Why did water become an economic good—no longer a common resource but a commercial product, in industry parlance a “fast moving consumer good,” or FMCG? Plastic Water examines the processes behind this transformation. It goes beyond the usual political and environmental critiques of bottled water to investigate its multiplicity, examining a bottle of water's simultaneous existence as, among other things, a product, personal health resource, object of boycotts, and part of accumulating waste matter. Throughout, the book focuses on the ontological dimensions of drinking bottled water—the ways in which this habit enacts new relations and meanings that may interfere with other drinking water practices. The book considers the assemblage and emergence of a mass market for water, from the invention of the polyethylene terephthalate (PET) bottle in 1973 to the development of “hydration science” that accompanied the rise of jogging in the United States. It looks at what bottles do in the world, tracing drinking and disposal practices in three Asian cities with unreliable access to safe water: Bangkok, Chennai, and Hanoi. And it considers the possibility of ethical drinking, examining campaigns to “say no” to the bottle and promote the consumption of tap water in Canada, the United States, and Australia.
Second only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's better: tap water or bottled?
Lithium batteries may hold the key to an environmentally sustainable, oil-independent future. From electric cars to a "smart" power grid that can actually store electricity, letting us harness the powers of the sun and the wind and use them when we need them, lithium—a metal half as dense as water, found primarily in some of the most uninhabitable places on earth—has the potential to set us on a path toward a low-carbon energy economy. In Bottled Lightning, the science reporter Seth Fletcher takes us on a fascinating journey, from the salt flats of Bolivia to the labs of MIT and Stanford, from the turmoil at GM to cutting-edge lithium-ion battery start-ups, introducing us to the key players and ideas in an industry with the power to reshape the world. Lithium is the thread that ties together many key stories of our time: the environmental movement; the American auto industry, staking its revival on the electrification of cars and trucks; the struggle between first-world countries in need of natural resources and the impoverished countries where those resources are found; and the overwhelming popularity of the portable, Internet-connected gadgets that are changing the way we communicate. With nearly limitless possibilities, the promise of lithium offers new hope to a foundering American economy desperately searching for a green-tech boom to revive it.
California's Napa Valley is one of the world's premier wine regions today, but this has not always been true. James T. Lapsley's entertaining history explains how a collective vision of excellence among winemakers and a keen sense of promotion transformed the region and its wines following the repeal of Prohibition. Focusing on the formative years of Napa's fine winemaking, 1934 to 1967, Lapsley concludes with a chapter on the wine boom of the 1970s, placing it in a social context and explaining the role of Napa vineyards in the beverage's growing popularity. Names familiar to wine drinkers appear throughout these pages—Beaulieu, Beringer, Charles Krug, Christian Brothers, Inglenook, Louis Martini—and the colorful stories behind the names give this book a personal dimension. As strong-willed, competitive winemakers found ways to work cooperatively, both in sharing knowledge and technology and in promoting their region, the result was an unprecedented improvement in wine quality that brought with it a new reputation for the Napa Valley. In The Silverado Squatters, Robert Louis Stevenson refers to wine as "bottled poetry," and although Stevenson's reference was to the elite vineyards of France, his words are appropriate for Napa wines today. Their success, as Lapsley makes clear, is due to much more than the beneficence of sun and soil. Craft, vision, and determination have played a part too, and for that, wine drinkers the world over are grateful. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.
Longlisted for the 2019 Women’s Prize, this poignant, lyrical novel is set in 1970s Romania during Communist dictator Nicolae Ceausescu’s regime—and depicts childhood, marriage, family, and identity in the face of extreme obstacles. Alina yearns for freedom. She and her husband Liviu are teachers in their twenties, living under the repressive regime of Communist dictator Nicolae Ceausescu in the Socialist Republic of Romania in the 1970s. But after her brother-in-law defects, Alina and Liviu fall under suspicion and surveillance, and their lives are suddenly turned upside down—just like the glasses in her superstitious Aunt Theresa's house that are used to ward off evil spirits. But Alina's evil spirits are more corporeal: a suffocating, manipulative mother; a student who accuses her; and a menacing Secret Services agent who makes one-too-many visits. As the couple continues to be harassed, their marriage soon deteriorates. With the government watching—and most likely listening— escape seems impossible . . . until Alina’s mystical aunt proposes a surprising solution to reduce her problems to a manageable size. Weaving elements of magic realism, Romanian folklore, and Kafkaesque paranoia into a gritty and moving depiction of one woman's struggle for personal and political freedom, Bottled Goods is written in short bursts of “flash fiction” and explores universal themes of empowerment, liberty, family, and loyalty.
Discusses the issue of breast feeding and whether it is fair to judge parenting on breast vs. bottle as opposed to making the right choice for a family.
Chronicles the last half century's haphazard attempt to harness fusion energy, describing how governments and research teams throughout the world have employed measures ranging from the controversial to the humorous.
You've found a great source of pure water and heard that you can make a fortune selling bottle water. You want to transfer your water from your well, pool or stream to the shops. So how do you go about it? Well first of all bottled water is a very competitive area and one where products are bought because of their brand image so it is a difficult market to break into. This means that designing a great brand and testing your market is very important. You should also be prepared to spend a considerable amount on advertising and marketing. If you want to learn all about starting and running a Profitable New Bottled Water Business - then this is the book for you. www.ProfitableNewBusiness.com