Blowing Up the Brand
Blowing Up the Brand

Author: Melissa Aronczyk

Publisher: Peter Lang

Published: 2010

Total Pages: 352

ISBN-13: 9781433108679

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"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.

Brag!
Brag!

Author: Peggy Klaus

Publisher: Business Plus

Published: 2008-11-15

Total Pages: 224

ISBN-13: 0446550310

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It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.

Just Blow It Up
Just Blow It Up

Author: Dixie Gillaspie

Publisher: Sound Wisdom

Published: 2013-04-02

Total Pages: 178

ISBN-13: 1937879194

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Just Blow it Up: Firepower for Living an Unlimited Life will provide the reader with: A dependable, repeatable process for eliminating barriers Authentic life-expanding tools while demolishing cliches How to recognize the symptoms, causes, and types of brick walls How to pursue a life where "nothing is impossible" Ways to refuse the bricks life offers and reclaim their power Pulling together her experiences from years of coaching entrepreneurs and consulting in hundreds of small businesses across America, along with stories shared with her by mentors and teachers such as Richard Bach, Bob Burg, Mitch Matthews and John David Mann, Dixie builds a credible case for taking on the "impossible" dream and blowing up any barrier that stands in the way. Just Blow It Up gives a step-by-step process for challenging those barriers, weakening those walls, and finally applying the "real dynamite" and powering right on through.

Frenemies
Frenemies

Author: Ken Auletta

Publisher: Penguin

Published: 2019-06-04

Total Pages: 386

ISBN-13: 0735220883

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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

Detonate
Detonate

Author: Geoff Tuff

Publisher: John Wiley & Sons

Published: 2018-04-03

Total Pages: 229

ISBN-13: 1119476178

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Reinvent best practices that have become bad habits Without meaning to, and often with the best of intentions, most organizations continually waste precious time and money on processes and activities that don't create value and no longer make sense in today's business environment. Until now, the relatively slow speed of marketplace evolution has allowed wasteful habits to continue without consequence. This reality is ending. Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices," and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty. • Core themes challenge how you think about and approach problems • Case studies illustrate the challenges you face and how to overcome them • Recommendations are pragmatic and steer clear of suggesting a brand-new, complicated wiring diagram • Actionable advice provides the first steps down an evolutionary path If you want to compete differently in today’s marketplace and to challenge the things your company does which you have a nagging feeling are actually just a waste of time – and maybe value-destroying – Detonate gives you what you need to ignite change.

A Strategic Nature
A Strategic Nature

Author: Melissa Aronczyk

Publisher: Oxford University Press

Published: 2022

Total Pages: 321

ISBN-13: 0190055340

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"A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages or the campaigns, this book provides a conceptual framework for understanding the promotional culture around the meaning of the environment. A Strategic Nature argues that it is not possible to understand the role of the environment in our everyday lives without understanding how something called "the environment" has been invented and communicated to us throughout history. To tell this story properly requires a careful account of the evolution of the institutions, norms and movements that have pushed environmental concerns to the fore of public opinion and political action. But it also demands an examination of the simultaneous evolution of professional communicators and the formation of their institutions, norms and movements. Without this piece of the puzzle, we miss crucial ways that struggles are won, resources allocated, and beliefs fostered about environmental problems"--

This Is Not a T-Shirt
This Is Not a T-Shirt

Author: Bobby Hundreds

Publisher: MCD

Published: 2019-06-25

Total Pages: 215

ISBN-13: 0374718350

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The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

To Save Everything, Click Here
To Save Everything, Click Here

Author: Evgeny Morozov

Publisher:

Published: 2013-03-05

Total Pages: 434

ISBN-13: 1610391381

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The award-winning author of The Net Delusion shows how the radical transparency we've become accustomed to online may threaten the spirit of real-life democracy

Revolution
Revolution

Author: Russell Brand

Publisher: Ballantine Books

Published: 2014-10-14

Total Pages: 324

ISBN-13: 1101882913

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NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.

Fire Shut Up in My Bones
Fire Shut Up in My Bones

Author: Charles M. Blow

Publisher: Houghton Mifflin Harcourt

Published: 2014

Total Pages: 243

ISBN-13: 0544228049

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A respected journalist describes the abuse he suffered at the hands of a close family relative, the effect this had on his formative years and how he overcame the anger and self-doubt it left behind.