Professional Sports Blackouts

Professional Sports Blackouts

Author: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and Power

Publisher:

Published: 1973

Total Pages: 308

ISBN-13:

DOWNLOAD EBOOK


Hearings

Hearings

Author: United States. Congress. Senate. Committee on Commerce

Publisher:

Published: 1972

Total Pages: 1956

ISBN-13:

DOWNLOAD EBOOK


The Kid on the Sandlot

The Kid on the Sandlot

Author: Stephen R. Lowe

Publisher: Popular Press

Published: 1995

Total Pages: 196

ISBN-13: 9780879726768

DOWNLOAD EBOOK

It is, however a story that scholars have written about only on the periphery and of which most sports fans know little.


Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

Author: Linda E. Swayne

Publisher: SAGE Publications

Published: 2011-08-08

Total Pages: 1960

ISBN-13: 1452266484

DOWNLOAD EBOOK

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.