Black Ops Advertising

Black Ops Advertising

Author: Mara Einstein

Publisher: OR Books

Published: 2016-09-01

Total Pages: 248

ISBN-13: 1682190439

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.


Black Ops

Black Ops

Author: Ric Prado

Publisher: St. Martin's Press

Published: 2022-03-01

Total Pages: 225

ISBN-13: 1250271851

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The Explosive National Bestseller A memoir by the highest-ranking covert warrior to lift the veil of secrecy and offer a glimpse into the shadow wars that America has fought since the Vietnam Era. Enrique Prado found himself in his first firefight at age seven. The son of a middle-class Cuban family caught in the midst of the Castro Revolution, his family fled their war-torn home for the hope of a better life in America. Fifty years later, the Cuban refugee retired from the Central Intelligence Agency as the CIA equivalent of a two-star general. Black Ops is the story of Ric’s legendary career that spanned two eras, the Cold War and the Age of Terrorism. Operating in the shadows, Ric and his fellow CIA officers fought a little-seen and virtually unknown war to keep USA safe from those who would do it harm. After duty stations in Central, South America, and the Philippines, Black Ops follows Ric into the highest echelons of the CIA’s headquarters at Langley, Virginia. In late 1995, he became Deputy Chief of Station and co-founding member of the Bin Laden Task Force. Three years later, after serving as head of Korean Operations, Ric took on one of the most dangerous missions of his career: to re-establish a once-abandoned CIA station inside a hostile nation long since considered a front line of the fight against Islamic terrorism. He and his team carried out covert operations and developed assets that proved pivotal in the coming War on Terror. A harrowing memoir of life in the shadowy world of assassins, terrorists, spies and revolutionaries, Black Ops is a testament to the courage, creativity and dedication of the Agency’s Special Activities Group and its elite shadow warriors.


Call of Duty

Call of Duty

Author: Phillip Marcus

Publisher: BradyGames

Published: 2012

Total Pages: 0

ISBN-13: 9780744014204

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It's back and it's bigger and more brutal than ever before. There's no better way to navigate the futuristic wars and wastelands of Call of Duty Black Ops II than with the Call of Duty Black Ops II Signature Series Guide from BradyGames. Travelling to the near future for the first time in the franchise's history, and with expanded multiplayer gameplay and high-tech weapons, as well as the ever popular Zombie mode, Call of Duty Black Ops II is an unstoppable force.The complete campaign walkthrough takes you from start to finish of the single-player storylines, with detail on every mission and enemy encounter. Multiplayer coverage is full of expert tactics, for either solo or team-based play. You'll be dominating every game mode - learn about achieving higher ranks, the weapons, attachments, perks, challenges and killstreaks. Failure is not an option.Amazing artwork makes this a real collector's item for any Call of Duty fan, and exclusive, highly detailed maps show you how to get around all of the single and multi-player terrains. A full arsenal guide tells you what you need to know about each weapon and its stats; achievement and trophy rosters reveal how to earn awards and unlock secret features and items.


Feel the Heat

Feel the Heat

Author: Cindy Gerard

Publisher: Simon and Schuster

Published: 2009-09-29

Total Pages: 404

ISBN-13: 1439164371

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In New York Times bestselling author Cindy Gerard's sizzling new novel, a ruthless international conspiracy is no match for the irresistible alpha heroes of Black Ops, Inc. A RACE FOR SURVIVAL... Bold, blonde Defense Intelligence officer B. J. Chase isn't exactly thrilled when she's summoned from personal leave to investigate an alarming national security breach -- until the suspicious death of a government official blows her covert mission sky-high. TURNS INTO A PULSE-POUNDING ADVENTURE... Gorgeous Black Ops bad boy Raphael Mendoza always feared his family's dark history would haunt him. But he never expected it might hold the key to dismantling a rogue weapons system. Now with cool B. J. Chase posing as his hot babe fiancée, he returns to his uncle in Colombia to convince him he can be trusted with the family's dirtiest business secrets. ...AND IGNITES A PASSIONATE FIRE. Carrying out a deception among ruthless killers brings Rafe and B.J. too close to ignore the smoldering heat between them. Now, they must work together as the closest of partners as the countdown to international catastrophe closes in....


Black Ops

Black Ops

Author: Guy Bowers

Publisher: Bloomsbury Publishing

Published: 2015-10-20

Total Pages: 109

ISBN-13: 1472807839

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Black Ops is a skirmish wargame of tactical espionage combat that recreates the tension and excitement of modern action-thrillers such as the Bond and Bourne films. The fast-play rules keep all the players in the thick of the action, while the mission generator provides a wide range of options for scenarios – from stealthy extraction or surveillance missions to more overt raids and assaults. Stealth, combat, and technical expertise all have a role to play, and players may recruit a number of different operative types – spies, mercenaries, criminals, hackers, special forces, and many more – to recruit the best possible team for the job. Players may also choose to join a faction – powerful organizations, intelligence agencies, criminal syndicates, militaries, or rebel groups, each with a stake in international affairs. By doing so, their team may receive certain benefits, but may also find itself limited at a crucial time. With the variety offered by the characters, factions, and scenarios, no two games of Black Ops should ever be the same!


Show No Mercy

Show No Mercy

Author: Cindy Gerard

Publisher: Simon and Schuster

Published: 2008-09-23

Total Pages: 385

ISBN-13: 1416566937

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The sexy heroes of Black Ops, Inc., a covert private security team, sizzle in New York Times bestselling author Cindy Gerard's electrifying new romantic suspense series. THE SULTRY HEAT... Only two things can compel journalist Jenna McMillan back to Buenos Aires after terrorists held her captive there just months before: a rare interview with a shadowy billionaire and the memory of the dark and dangerous man who saved her.... HIDES THE DEADLIEST THREATS... Bad guys, bombs, and bullets are Gabriel Jones's way of life. But he'll never forget the brash redhead he rescued not so long ago...or the passionate kiss they shared before he sent her packing.... AND EXPOSES THE DEEPEST DESIRES. Now, forced together by a bombing at the National Congress, Jenna and Gabe confront the urgent longings that simmer between them. But this surprise meeting is no coincidence. A ruthless enemy stalks them with deadly precision. The question is...if they make it out alive, will Gabe turn his back on Jenna...again?


Whisper No Lies

Whisper No Lies

Author: Cindy Gerard

Publisher: Simon and Schuster

Published: 2008-12-30

Total Pages: 354

ISBN-13: 1416566953

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In New York Times bestselling author Cindy Gerard's fiery new romantic suspense series, when danger threatens, the seductive heroes of Black Ops, Inc. turn up the heat. AN INDECENT PROPOSAL... When a high roller at the Vegas casino where Crystal Debrowski manages security makes a scandalous proposition, she flat-out refuses, especially given rumors of his shady overseas connections. But then counterfeit bills mysteriously flood the gaming tables, and her reputation -- and her life -- are on the line. REVEALS A SIMMERING DESIRE... Despite his big, flirty grin, Texas heartbreaker Johnny Duane Reed can't get sassy Crystal off his mind. When she is abducted by an international crime lord with a threatening obsession, Reed enlists his Black Ops, Inc. team to pursue a dangerous mission to rescue her. ...WITH DEADLY CONSEQUENCES. Between Crystal and Johnny burns a scorching flame, but as they battle her relentless abductor, they uncover a malicious arms trafficking and white slavery ring. Together, they must destroy the tyrant's wicked enterprises or face his reign of terror themselves....


Last Man Standing

Last Man Standing

Author: Cindy Gerard

Publisher: Simon and Schuster

Published: 2012-01-31

Total Pages: 372

ISBN-13: 1451606869

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The final “powerfully intense” (Romantic Times) Black Ops, Inc. novel from New York Times bestseller Cindy Gerard, featuring a covert private security team and electrifying romantic suspense. Black Ops, Inc. operative Joe Green is determined to bring to justice the man responsible for former team member Bryan Tompkins’s death. He’s convinced the ambush that killed Bryan was no coincidence, but a setup. Unsure of the consequences of the battle he’s about to start, Joe distances himself from both his Black Ops, Inc. team members and the woman he loves, Bryan’s sister, Stephanie Tompkins. But Stephanie knows there must be some reason Joe broke it off, and when she hears Joe’s charged with a murder in Sierra Leone, she wastes no time in breaking him out of prison. Then they must unravel the mystery behind the ambush, and bring resolution to a long-ago betrayal….


Take No Prisoners

Take No Prisoners

Author: Cindy Gerard

Publisher:

Published: 2009

Total Pages: 0

ISBN-13: 9781410414076

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Abbie Hughes no longer trusts men, and between dealing blackjack, going to school, and keeping an eye on her brother, there's no time for romantic adventures -- until the night a sexy, mysterious stranger places a wager at her table. Sam Lang left Black Ops, Inc., when tragedy struck his family, and embarked on a vengeful quest for his sister's murderer. Sam suspects Abbie is in on a smuggling deal her brother made with the enemy. (Bestseller).


Integrated Marketing Communication

Integrated Marketing Communication

Author: Robyn Blakeman

Publisher: Rowman & Littlefield

Published: 2014-07-10

Total Pages: 339

ISBN-13: 1442221232

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Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.