Big Ideas, Small Farm

Big Ideas, Small Farm

Author: Jason McClure

Publisher:

Published: 2020-03-08

Total Pages: 300

ISBN-13: 9781661166939

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Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This mindset requires believing big ideas create big results. Effective marketing turns small farms into sustainable businesses. Small farms are declining. This is not new; there are several reasons for this decline with plenty of blame to go around. Reciting those reasons will not reverse the trend; placing blame on other people, groups, or organizations is not going to grow your farm. The good news is there are successful small farms, and your farm can one, too. The key is developing an effective marketing strategy that builds on quality products that enhance the customer's experience while creating value. Big Ideas, Small Farm is for the people who want to grow small farms into highly profitable businesses. This book includes 39 broad strategies broken down into 376 best practices that will turn any farm dream into a business reality. Too many farm business books are written by farming aristocrats who inherited their success and whose greatest claim is to be a fourth or fifth generation farmer. While there is nothing wrong with inheriting a farm, building a farm business requires different skills, expertise, and ways of thinking. The author, Jason McClure, was forced off the family farm due to economic, social, and family pressures. He spent 20 years trying to get back to rural America. He knows firsthand the pain of loss, being disconnected from the land, and what it takes to build a successful business. To get back to rural America Jason earned a business degree, Masters in Communication, MBA, and a graduate certificate in Applied Statistics. He has broad interests and has earned certificates in various fields such as culinary arts, real estate, and HVAC. He has had successful and unsuccessful entrepreneurial adventures and worked in leadership positions in corporate America. Jason believes in the economic power of rural America, homesteads, and urban gardens. He left the corporate world to build a legacy in the Ozarks. He and his wife and children are doing their part to make rural America more economically viable by owning, operating, and building Ozark Family Farm. The ideas, techniques, and strategies included in this book are the foundation of his farm business.


The Lean Micro Farm

The Lean Micro Farm

Author: Ben Hartman

Publisher: Chelsea Green Publishing

Published: 2023-11-30

Total Pages: 369

ISBN-13: 1645022056

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“Ben Hartman is a true innovator for the small farm.”—Curtis Stone, author of The Urban Farmer It’s time to think big about small farms. Award-winning author and “green leader” (Grist) Ben Hartman shares practical how-to tips, personal stories, and surprising examples of cutting-edge farmers and innovators around the world to show us how. In the early 1970s, US Agriculture Secretary Earl Butz infamously commanded farmers to “get big or get out.” In The Lean Micro Farm, author Ben Hartman rejects that disastrous suggestion and instead takes up the charge of the late agrarian thinker Gene Logsdon: “Get small and stay in.” Taking inspiration from the groundbreaking ideas of E. F. Schumacher and Mahatma Gandhi, The Lean Micro Farm shows how small, hyperlocal farms can be both ecologically and economically superior to industrial-scale operations geared toward export and commodity markets. The Lean Micro Farm details the author’s remarkable journey to downsize his farm from one acre to a third of an acre in an effort to prioritize family and community over work, all without taking a pay cut. In addition, Hartman profiles six innovative farmers from across the globe who embody this “get small” mindset. These pioneering farmers show all of us a path toward resilience in the face of supply chain disruption, globalization, and climate change. They model a gentler, more ecological approach to farming that produces less waste and uses less plastic, petroleum, and fertilizer. Like his previous two books, The Lean Farm and The Lean Farm Guide to Growing Vegetables, Hartman’s The Lean Micro Farm doesn’t just explain why smaller is better, it shows readers exactly how it can be done with step-by-step guides on how to turn a profit from a tiny, but productive, parcel of farmland. Readers will find not just philosophical justifications for a minimalist approach to agriculture but also actionable information for starting your own profitable micro farm, including: A description of the “deep mulch” method for building fertility Instructions on two-step bed flipping to increase production on a small footprint A guide for choosing essential tools and technologies “with a human face” An easy-to-follow process for making your micro farm lean and efficient A detailed plan for selling $20,000 worth of produce from your backyard It’s time, Hartman makes clear, to pivot to a new kind of farming—one that builds upon ancestral knowledge, nourishes communities, and puts human joy, not technology, at its center. “Hartman has revolutionized his methods, cut down his work hours dramatically, and shrunk the size of his farm, all while making a better income.”—Civil Eats


A Small Farm Future

A Small Farm Future

Author: Chris Smaje

Publisher: Chelsea Green Publishing

Published: 2020-10-22

Total Pages: 322

ISBN-13: 1603589031

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A modern classic of the new agrarianism "Chris Smaje...shows that the choice is clear. Either we have a small farm future, or we face collapse and extinction."—Vandana Shiva "Every young person should read this book."—Richard Heinberg In a groundbreaking debut, farmer and social scientist Chris Smaje argues that organizing society around small-scale farming offers the soundest, sanest and most reasonable response to climate change and other crises of civilisation—and will yield humanity’s best chance at survival. Drawing on a vast range of sources from across a multitude of disciplines, A Small Farm Future analyses the complex forces that make societal change inevitable; explains how low-carbon, locally self-reliant agrarian communities can empower us to successfully confront these changes head on; and explores the pathways for delivering this vision politically. Challenging both conventional wisdom and utopian blueprints, A Small Farm Future offers rigorous original analysis of wicked problems and hidden opportunities in a way that illuminates the path toward functional local economies, effective self-provisioning, agricultural diversity and a shared earth. Perfect for readers of both Wendell Berry and Thomas Piketty, A Small Farm Future is a refreshing, new outlook on a way forward for society—and a vital resource for activists, students, policy makers, and anyone looking to enact change.


Mini Farming

Mini Farming

Author: Aaron Turner

Publisher:

Published: 2017-07-15

Total Pages: 26

ISBN-13: 9781548949570

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Most people have never even heard of mini farming. The reason? It's really just not that popular as of yet. But just like a lot of other things (bell-bottom jeans, Mohawks and rap music) it's coming into its own. The reason is that regular farming is starting to become a problem for a lot of people. It's just so difficult to make a living as a full-fledged farmer because there's so much work involved and not enough demand for it. The big time farmers, the ones that once were able to sustain large farms and take care of their entire family are having trouble making ends meet. Part of the reason for that is mini farming but most of it is the lack of business available in larger markets. Major farmers are trying to compete with other major farmers for markets like grocery stores and that's a really difficult market to break into. If you start mini farming however, the only people you're going to be competing against are the other local farmers in your area. What you'll usually find is that there's plenty of people looking for locally grown products and not quite enough people who are selling them. So this can actually be a pretty profitable niche for you.


Making Your Small Farm Profitable

Making Your Small Farm Profitable

Author: Ron Macher

Publisher: Storey Publishing, LLC

Published: 2010-11-18

Total Pages: 289

ISBN-13: 1603425357

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Turn your farm into a cash cow! Ron Macher offers a host of simple strategies for increasing your farm earnings, from purchasing durable equipment to growing economically viable crops. A seasoned expert in farm efficiency, Macher shows you how to locate a lucrative niche market for your products, optimize sales, and minimize costs. Whether you’re buying a new farm or jump-starting an old one, Macher’s savvy tips will help you turn your enterprise into a profitable business.


Five Acres and Independence

Five Acres and Independence

Author: Maurice G. Kains

Publisher: Courier Corporation

Published: 2013-06-17

Total Pages: 432

ISBN-13: 0486316882

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This classic of the back-to-the-land movement is packed with solid, timeless information. Written by a renowned horticulturist, it has taught generations how to make their land self-sufficient. 95 figures.


Farm the City

Farm the City

Author: Michael Ableman

Publisher: New Society Publishers

Published: 2020-04-21

Total Pages: 131

ISBN-13: 1771423285

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“A useful manual for anyone interested in turning the concrete jungle green . . . a must-have for any urban dweller serious about farming.” —Publishers Weekly In Farm the City, Michael Ableman, the “Spartacus of Sustainable Food Activism,” offers a guide to setting up and running a successful urban farm, derived from the success of Sole Food Street Farms, one of the largest urban agriculture enterprises in North America. Sole Food Street Farms spans four acres of land in Vancouver, produces twenty-five tons of food annually, provides meaningful work for dozens of disadvantaged people, and has improved the surrounding community in countless ways. Coverage includes: Selecting land and choosing the right crops Growing food in city farms, including plans for planting and harvesting Fundraising and marketing strategies, philosophies, and vital information for selling fresh products Navigating local government and regulations Engaging the community and building meaningful livelihoods Farm the City is an invaluable tool kit for entrepreneurs and activists looking to create economic and social value through urban agriculture. Urban farming has the power to change diets, economies, and lives. Yet starting an urban farm can seem daunting with skills and knowledge that extend beyond growing to include marketing, sales, employees, community relations, and navigating local regulations. With this comprehensive guide, you’ll be running a successful urban farm in no time. “A story of how to bring cities back to life, literally and emotionally . . . Local food not only addresses quality of life, economy, and food security, it changes our hearts . . . [a] wonderfully written testament to life.” —Paul Hawken, New York Times bestselling author of Drawdown


Street Farm

Street Farm

Author: Michael Ableman

Publisher: Chelsea Green Publishing

Published: 2016

Total Pages: 257

ISBN-13: 1603586024

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Street Farm is the inspirational account of residents in the notorious Low Track in Vancouver, British Columbia--one of the worst urban slums in North America--who joined together to create an urban farm as a means of addressing the chronic problems in their neighborhood. It is a story of recovery, of land and food, of people, and of the power of farming and nourishing others as a way to heal our world and ourselves. During the past seven years, Sole Food Street Farms--now North America's largest urban farm project--has transformed acres of vacant and contaminated urban land into street farms that grow artisan-quality fruits and vegetables. By providing jobs, agricultural training, and inclusion in a community of farmers and food lovers, the Sole Food project has empowered dozens of individuals with limited resources who are managing addiction and chronic mental health problems. Sole Food's mission is to encourage small farms in every urban neighborhood so that good food can be accessible to all, and to do so in a manner that allows everyone to participate in the process. In Street Farm, author-photographer-farmer Michael Ableman chronicles the challenges, growth, and success of this groundbreaking project and presents compelling portraits of the neighborhood residents-turned-farmers whose lives have been touched by it. Throughout, he also weaves his philosophy and insights about food and farming, as well as the fundamentals that are the underpinnings of success for both rural farms and urban farms. Street Farm will inspire individuals and communities everywhere by providing a clear vision for combining innovative farming methods with concrete social goals, all of which aim to create healthier and more resilient communities.


Compact Farms

Compact Farms

Author: Josh Volk

Publisher: Storey Publishing

Published: 2017-02-07

Total Pages: 241

ISBN-13: 1612125948

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Small is beautiful, and these 15 real farm plans show that small-scale farmers can have big-time success. Compact Farms is an illustrated guide for anyone dreaming of starting, expanding, or perfecting a profitable farming enterprise on five acres or less. The farm plans explain how to harness an area’s water supply, orientation, and geography in order to maximize efficiency and productivity while minimizing effort. Profiles of well-known farmers such as Eliot Coleman and Jean-Martin Fortier show that farming on a small scale in any region, in both urban and rural settings, can provide enough income to turn the endeavor from hobby to career. These real-life plans and down-and-dirty advice will equip you with everything you need to actually realize your farm dreams.