There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it's critical that you do everything possible to ensure that your customers' experiences are amazing.Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don't need any marketing or branding experience to benefit from the guidance Elaine gives you!Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.
Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. " I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!" Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
“Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
"Rise & Shine empowers creative people to find their path in a handmade world. There are so many places and ways to build an online shop; how does someone stay true to themselves and at the same time break through all of the noise? Allisa Jacobs went from hobbyist to handmade business several years ago, and she hopes to help others find success and happiness in their own journeys."--
Unlock the Path to Six-Figure Freelancing Success Are you ready to take control of your career, income, and lifestyle? Whether you're just starting as a freelancer or looking to scale your business, this book is your roadmap to making six figures while maintaining the freedom and flexibility that freelancing promises. In this comprehensive book, you’ll learn everything you need to know to launch, grow, and manage your freelance business effectively. Covering topics like choosing the right freelance service, defining your target audience, and setting your rates, this book also dives deep into advanced strategies for cold outreach, content marketing, and SEO to help you stand out in a crowded market. What sets this book apart is its actionable approach. Each chapter is packed with practical tips you can implement immediately, from crafting winning proposals to building your online portfolio, tracking your finances, and even outsourcing to scale your business. Whether it’s using project management tools like Asana, building a brand through content marketing, or mastering client interactions, this book equips you with the tools and strategies to thrive. What You'll Learn: - How to create a business plan tailored to your dream lifestyle and financial goals. - Proven techniques for landing high-paying clients through cold outreach and freelancing platforms. - SEO, blogging, and content marketing strategies to generate leads and build authority. - Financial management tips, including budgeting, pricing strategies, and tracking expenses. - How to maintain work-life balance while managing multiple clients and projects. Who This Book Is For: - New freelancers looking to launch their business the right way. - Experienced freelancers ready to scale up and boost their income. - Creatives, marketers, writers, and consultants who want to grow their personal brand and secure long-term clients. - Anyone ready to ditch the 9-to-5 grind and embrace the freedom of freelance life. By the end of this book, you won’t just know how to survive as a freelancer—you’ll have the blueprint to thrive and reach six-figure success. Start your journey today.
Imagine capturing the attention of your target audience, sparking their interest, and ultimately driving them to take action. This is the power of effective commercial advertising. In today's competitive marketplace, it's not enough to simply put your message out there. You need a strategic approach that cuts through the noise and leaves a lasting impression. This book, "Effective Commercial Advertising: Strategies for Maximum Impact," is your comprehensive guide to achieving just that. Within these pages, you'll discover a treasure trove of insights, strategies, and tactics that have been proven to deliver exceptional results. From understanding the psychology of consumer behavior to crafting compelling copy and designing eye-catching visuals, this book will equip you with the knowledge and tools you need to create advertising campaigns that truly resonate. You'll learn how to analyze your target audience, identify their pain points, and craft persuasive messages that address their needs and desires. Whether you're a seasoned marketing professional or just starting out, this book will provide you with a solid foundation in the principles of effective advertising. You'll gain a deep understanding of the different media channels available, the latest trends in advertising technology, and how to measure your campaigns for success. Furthermore, you'll find practical tips and actionable strategies that you can implement immediately to improve your advertising efforts. With clear explanations, real-world examples, and actionable insights, this book is your go-to resource for maximizing the impact of your commercial advertising campaigns. Don't just create ads, create experiences that captivate, inspire, and drive results. Take your advertising to the next level with "Effective Commercial Advertising: Strategies for Maximum Impact."
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
