Beyond Powerful Radio

Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2024-11-29

Total Pages: 541

ISBN-13: 1040124453

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A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on: Podcasting: what you need to know to create, market, and produce on-demand audio. Social media: a guide to best use and social media safety. Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences. Artificial Intelligence: how to harness AI in audio and visual media according to experts. Synergy across all platforms: tips and techniques to work effectively across all media formats. Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.


Beyond Powerful Radio

Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2011

Total Pages: 538

ISBN-13: 0240522249

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The contents of this book cover tools, storytelling and voice, news, working across multi-platforms, marketing content, making money, understanding the audience, and Internet broadcasting.


Creating Powerful Radio

Creating Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2009-10-15

Total Pages: 359

ISBN-13: 1136024018

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First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.


Beyond the Valley

Beyond the Valley

Author: Ramesh Srinivasan

Publisher: MIT Press

Published: 2020-09-01

Total Pages: 419

ISBN-13: 0262539608

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How to repair the disconnect between designers and users, producers and consumers, and tech elites and the rest of us: toward a more democratic internet. In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of buying from Amazon, and the elegance and power of our Apple devices, but it's a one-way, top-down process. We're not asked for our input, or our opinions—only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. It's time, Srinivasan argues, that we think in terms beyond the Valley. Srinivasan focuses on the disconnection he sees between designers and users, producers and consumers, and tech elites and the rest of us. The recent Cambridge Analytica and Russian misinformation scandals exemplify the imbalance of a digital world that puts profits before inclusivity and democracy. In search of a more democratic internet, Srinivasan takes us to the mountains of Oaxaca, East and West Africa, China, Scandinavia, North America, and elsewhere, visiting the “design labs” of rural, low-income, and indigenous people around the world. He talks to a range of high-profile public figures—including Elizabeth Warren, David Axelrod, Eric Holder, Noam Chomsky, Lawrence Lessig, and the founders of Reddit, as well as community organizers, labor leaders, and human rights activists.. To make a better internet, Srinivasan says, we need a new ethic of diversity, openness, and inclusivity, empowering those now excluded from decisions about how technologies are designed, who profits from them, and who are surveilled and exploited by them.


Beyond Measure

Beyond Measure

Author: Margaret Heffernan

Publisher: Simon and Schuster

Published: 2015-05-05

Total Pages: 128

ISBN-13: 1476784906

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Foundational introduction to the concept that organizations create major impacts by making small changes.


Let's Talk Podcasting

Let's Talk Podcasting

Author: Amanda Cupido

Publisher:

Published: 2018-09

Total Pages: 168

ISBN-13: 9781988994062

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Since cutting her teeth in Canadian radio, Amanda Cupido has become an award-winning podcast producer and expert. In her personal and practical new guide to the industry, Cupido covers all the tips, tricks, and tools a fledgling podcaster will need to succeed using her own fresh, illuminating, and often humorous insider's perspective.


Creating Powerful Radio

Creating Powerful Radio

Author: Valerie Geller

Publisher:

Published: 1996

Total Pages: 276

ISBN-13:

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A handbook of sound byte advice on making talk radio a success written by Rush Limbaugh's consultant--a dubious distinction depending on one's point of view. As Geller points out in her preface, this is her "STUFF," and she regales the reader with often repetitive and unoriginal advice on "how to handle the talent," avoid burnout, interviews, news programming, and promotion. The scanty text is beefed up with vignettes on popular radio personalities from the reputable Mervin Block (former CBS news writer) to the more disreputable Danny Bonaduce (of Partridge Family fame). Not surprisingly, lacks a bibliography although there's a recommended reading list which includes Men are from Mars, Women are from Venus for effective communication strategies. Annotation copyright by Book News, Inc., Portland, OR


Beyond Powerful Radio

Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2024-11-29

Total Pages: 515

ISBN-13: 1040124518

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A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on: Podcasting: what you need to know to create, market, and produce on-demand audio. Social media: a guide to best use and social media safety. Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences. Artificial Intelligence: how to harness AI in audio and visual media according to experts. Synergy across all platforms: tips and techniques to work effectively across all media formats. Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.