Friction
Friction

Author: Jeff Rosenblum

Publisher: powerHouse Books

Published: 2017-11-14

Total Pages: 128

ISBN-13: 157687883X

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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Beyond Choices
Beyond Choices

Author: Miguel Sicart

Publisher: MIT Press

Published: 2013-09-06

Total Pages: 189

ISBN-13: 0262317133

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How computer games can be designed to create ethically relevant experiences for players. Today's blockbuster video games—and their never-ending sequels, sagas, and reboots—provide plenty of excitement in high-resolution but for the most part fail to engage a player's moral imagination. In Beyond Choices, Miguel Sicart calls for a new generation of video and computer games that are ethically relevant by design. In the 1970s, mainstream films—including The Godfather, Apocalypse Now, Raging Bull, and Taxi Driver—filled theaters but also treated their audiences as thinking beings. Why can't mainstream video games have the same moral and aesthetic impact? Sicart argues that it is time for games to claim their place in the cultural landscape as vehicles for ethical reflection. Sicart looks at games in many manifestations: toys, analog games, computer and video games, interactive fictions, commercial entertainments, and independent releases. Drawing on philosophy, design theory, literary studies, aesthetics, and interviews with game developers, Sicart provides a systematic account of how games can be designed to challenge and enrich our moral lives. After discussing such topics as definition of ethical gameplay and the structure of the game as a designed object, Sicart offers a theory of the design of ethical game play. He also analyzes the ethical aspects of game play in a number of current games, including Spec Ops: The Line, Beautiful Escape: Dungeoneer, Fallout New Vegas, and Anna Anthropy's Dys4Ia. Games are designed to evoke specific emotions; games that engage players ethically, Sicart argues, enable us to explore and express our values through play.

Magnetic Storage Systems Beyond 2000
Magnetic Storage Systems Beyond 2000

Author: G.C. Hadjipanayis

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 610

ISBN-13: 9401006245

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An up-to-date and comprehensive review of magnetic storage systems, including particulate and rigid media, magnetic heads, tribology, signal processing spintronics, and other, future systems. A thorough theoretical discussion supplements the experimental and technical aspects. Each section commences with a tutorial paper, which is followed by technical discussions of current research in the area. Written at a level suitable for advanced graduate students.

Beyond the Black Box
Beyond the Black Box

Author: George Bibel

Publisher: JHU Press

Published: 2008-01-31

Total Pages: 420

ISBN-13: 9780801886317

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The black box is orange—and there are actually two of them. They house the cockpit voice recorder and the flight data recorder, instruments vital to airplane crash analyses. But accident investigators cannot rely on the black boxes alone. Beginning with the 1931 Fokker F-10A crash that killed legendary football coach Knute Rockne, this fascinating book provides a behind-the-scenes look at plane wreck investigations. Professor George Bibel shows how forensic experts, scientists, and engineers analyze factors like impact, debris, loading, fire patterns, metallurgy, fracture, crash testing, and human tolerances to determine why planes fall from the sky—and how the information gleaned from accident reconstruction is incorporated into aircraft design and operation to keep commercial aviation as safe as possible.

Beyond Equilibrium Thermodynamics
Beyond Equilibrium Thermodynamics

Author: Hans Christian Öttinger

Publisher: John Wiley & Sons

Published: 2005-05-13

Total Pages: 651

ISBN-13: 0471727911

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Beyond Equilibrium Thermodynamics fills a niche in the market by providing a comprehensive introduction to a new, emerging topic in the field. The importance of non-equilibrium thermodynamics is addressed in order to fully understand how a system works, whether it is in a biological system like the brain or a system that develops plastic. In order to fully grasp the subject, the book clearly explains the physical concepts and mathematics involved, as well as presenting problems and solutions; over 200 exercises and answers are included. Engineers, scientists, and applied mathematicians can all use the book to address their problems in modelling, calculating, and understanding dynamic responses of materials.

Mach 5 and Beyond
Mach 5 and Beyond

Author: Richard Skiba

Publisher: After Midnight Publishing

Published: 2024-10-23

Total Pages: 964

ISBN-13: 1763717380

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This book provides a comprehensive exploration of hypersonic technology, focusing on its growing significance in modern warfare. It is structured into five parts, each addressing a different aspect of hypersonic weapons. Part I lays the foundation, explaining the definition, types, and characteristics of hypersonic weapons, such as glide vehicles and cruise missiles. It covers the physics of hypersonic flight, the challenges posed by extreme speeds, and the materials needed to withstand such conditions. A detailed analysis of propulsion systems like scramjets and ramjets highlights future innovations in this field. In Part II, the book delves into the development and testing of hypersonic weapons. It explores their evolution, from Cold War-era experiments to modern programs led by the U.S., Russia, and China. Testing facilities and challenges associated with high-speed flight, such as wind tunnels and simulation tools, are discussed in depth. Part III addresses the military and strategic implications of hypersonic weapons. It emphasizes their offensive capabilities, the difficulty of defending against them, and their role in global power dynamics. The global arms race is examined, with a focus on how hypersonic weapons fit into national defence strategies, and the delicate balance between conventional and nuclear systems is considered. Part IV outlines the technical challenges and countermeasures to hypersonic weapons, including detection and interception difficulties. International collaboration on missile defence and the ethical and legal concerns surrounding these weapons are also explored. Finally, Part V looks to the future, discussing emerging technologies, the potential for space-based hypersonic platforms, and the changing nature of warfare in a hypersonic age. The book concludes with insights into the future challenges and opportunities presented by hypersonic weapons in global security.

Sustainable Earth and Beyond
Sustainable Earth and Beyond

Author: Yeliz Yukselen-Aksoy

Publisher: Springer Nature

Published: 2023-07-31

Total Pages: 538

ISBN-13: 9819940419

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This book presents select proceedings of the Third International Conference on Environmental Geotechnology, Recycled Waste Materials and Sustainable Engineering (EGRWSE-2022). It covers state-of-the-art research on environmental geotechnology, sustainability, and use of recycled waste materials for civil infrastructure along with latest accomplishments, trends, concerns, innovations, practical challenges encountered, and the solutions adopted in this field. Given the contents, this book is useful for researchers, engineers, and professionals working in the areas of geoenvironmental engineering, waste management, and sustainable engineering and associated fields.

Beyond the Grave
Beyond the Grave

Author: Floyd Vernon Chandler

Publisher: Wipf and Stock Publishers

Published: 2009-10-01

Total Pages: 188

ISBN-13: 1621890813

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What really happens to human consciousness at death? How might love and immortality be related? What is purgatory and do most religions teach the concept of purgatory? What is spirituality? Is the essence of the mystery we call "God" the same for the Buddhist, Christian, Hindu, Jew, and Muslim? Is it more important what my religion teaches me to believe, or is it more important that my religion enables me to become more loving and compassionate? How might one practice a reverence for life by our food choices? How do we balance work and spirituality? How do we balance spirituality and social-justice work? In this collection of sermons and reflections, Floyd Vernon Chandler suggests that there are many valid spiritual paths to Enlightenment and Holiness. Understanding the mystery we call "God" is akin to the story of five blind men touching different parts of a huge elephant. Each man's description and understanding of the elephant will vary based upon the location of his touch. The importance of any religion is determined by how much our respective spiritual paths lead us to grow in love and compassion for one another and for all other forms of life on this planet. The sermon and reflections found in Beyond the Grave: Love and Immortality express a Universalist theology that all souls will eventually be reunited with the mystery we call "God." Inherent in this collection of writings is the belief that there is truth in all religions and that there are many valid spiritual paths. No religious dogma or ideology has a monopoly on truth.

Chaos, CNN, Memristors and Beyond
Chaos, CNN, Memristors and Beyond

Author: Andrew Adamatzky

Publisher: World Scientific

Published: 2013

Total Pages: 562

ISBN-13: 9814434809

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This invaluable book is a unique collection of tributes to outstanding discoveries pioneered by Leon Chua in nonlinear circuits, cellular neural networks, and chaos. It is comprised of three parts. The first OCo cellular nonlinear networks, nonlinear circuits and cellular automata OCo deals with Chua''s Lagrangian circuits, cellular wave computers, bio-inspired robotics and neuro-morphic architectures, toroidal chaos, synaptic cellular automata, history of Chua''s circuits, cardiac arrhythmias, local activity principle, symmetry breaking and complexity, bifurcation trees, and Chua''s views on nonlinear dynamics of cellular automata. Dynamical systems and chaos is the scope of the second part of the book, where we find genius accounts on theory and application of Julia set, stability of dynamical networks, chaotic neural networks and neocortical dynamics, dynamics of piecewise linear systems, chaotic mathematical circuitry, synchronization of oscillators, models of catastrophic events, control of chaotic systems, symbolic dynamics, and solitons. First hand accounts on the discovery of memristors in HP Labs, historical excursions into OCyancient memristorsOCO, analytical analysis of memristors, and hardware memristor emulators are presented in the third and final part of the book.The book is quintessence of ideas on future and emergent hardware, analytic theories of complex dynamical systems and interdisciplinary physics. It is a true Renaissance volume where bright ideas of electronics, mathematics and physics enlighten facets of modern science.The unique DVD covers the artistic aspects of chaos, such as several stunningly melodious musical compositions using chaotic atttractors, a virtual gallery of hundreds of colorful attractors, and even a cartoon-like play on the genesis of Chua''s circuit that was based on a widely acclaimed performance in Rome and other venues in Italy. In short, it is a veritable kaleiscope of never-before-published historical, pedagogical, and futuristic technical visions on three timely topics of intense interest for both lay readers and experts alike."

Writing Beyond the State
Writing Beyond the State

Author: Alexandra S. Moore

Publisher: Springer Nature

Published: 2020-03-14

Total Pages: 312

ISBN-13: 3030344568

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This book investigates the imaginative capacities of literature, art and culture as sites for reimagining human rights, addressing deep historical and structural forms of belonging and unbelonging; the rise of xenophobia, neoliberal governance, and securitization that result in the purposeful precaritization of marginalized populations; ecological damage that threatens us all, yet the burdens of which are distributed unequally; and the possibility of decolonial and posthuman approaches to rights discourses. The book starts from the premise that there are deep-seated limits to the political possibilities of state and individual sovereignty in terms of protecting human rights around the world. The essays explore how different forms, materials, perspectives, and aesthetics can help reveal the limits of normative human rights and contribute to the cultural production of new human rights imaginaries beyond the borders of state and self.