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Author: John Winsor
Publisher: Kaplan
Published: 2004
Total Pages: 269
ISBN-13: 9780793188369
DOWNLOAD EBOOKMarketing expert John Winsor shows readers what some of the most forward-thinking companies today do to develop aggressive, innovative growth. This title also explains why engaging the right customers is essential to winning in business.
Author: Nicholas Ind
Publisher: Kogan Page Publishers
Published: 2005
Total Pages: 262
ISBN-13: 9780749443993
DOWNLOAD EBOOKUnderstand how branding can benefit employees, customers and investors, encouraging managers to rethink their fundamental assumptions about brands and marketing.
Author: Mona Amodeo
Publisher: Maven House Press
Published: 2018-06-12
Total Pages: 259
ISBN-13: 1938548175
DOWNLOAD EBOOKAre you interested in learning how to create companies people love to love? If you want to be that company people love to love—the one that people can’t wait to tell others about—you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource—people—to build your most valuable asset: your reputation. This book will ring true to anyone who wants to be that company customers, employees and the world can’t wait to tell others about! People are increasingly looking beyond the sizzle of product and service advertising to the substance of the companies behind the image. As the conversations about purpose move from the margins to the mainstream, it’s clear that this once-fringe business perspective, often associated with Birkenstocks and granola, now has a seat at the boardroom table. Award-winning management strategist Dr. Mona Amodeo brings together the best practices of change management, marketing, and communications to give readers an actionable process for creating brands that matter—organizations that are redefining workplaces, reimagining customer experiences, and creating innovative products and services that are building healthier, more sustainable communities—in turn, creating a better world for us all. If you are an entrepreneurial thinker ready to embrace the opportunity to prosper economically by having a positive impact on people, communities, and the world; a game changer courageous enough to challenge the status quo by designing and leading organizations as brands that matter; or a leader who wants to make choices that leave the world better than you found it, this book is for you. Readers who have enjoyed the works of Wally Olins, Dr. Mary Jo Hatch, Simon Sinek and books like The Brand Flip will benefit from Mona’s approach on how to reach beyond philosophy and platitudes to a roadmap for transforming organizations into brands that matter to customers, employees and the world. Below is the table of contents of this compelling and straightforward read: Preface My Inspiration: The Interface Backstory Part I: On the Shoulders of Giants Why We Need a New Approach to Branding (Chapter 1) A New Paradigm of Branding (Chapter 2) The Invisible Force of Branding (Chapter 3) From Sizzle to Substance (Chapter 4) The Operating System of Brands (Chapter 5) Part II: The Branding from the Core® Playbook Branding from the Core Foundations (Chapter 6) The Framework: The Brand Ecosystem (Chapter 7) The Process: The Brand Transformation Process (Chapter 8) Epilogue: Still Learning from Interface
Author: Kevin Roberts
Publisher: powerHouse Books
Published: 2005-12-01
Total Pages: 256
ISBN-13: 1576875342
DOWNLOAD EBOOK"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Author: Martha Bartlett Piland
Publisher:
Published: 2019-09
Total Pages: 128
ISBN-13: 9781948484787
DOWNLOAD EBOOKFor every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.
Author: Craig McVoy
Publisher:
Published: 2018-06-07
Total Pages: 244
ISBN-13: 9781781333051
DOWNLOAD EBOOKSmarter shoppers and higher expectations of customers are forcing businesses to rethink their approach. Customers no longer choose you because of what you sell, or the price you charge. They choose you because of how easy you are to do business with. The experience that you deliver to your customers affects brand loyalty more than any other factor.
Author: Radim Malinic
Publisher: Brand Nu Limited
Published: 2019-11-11
Total Pages: 313
ISBN-13: 0993540031
DOWNLOAD EBOOKBook of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Author: Paul Leinwand
Publisher: Harvard Business Press
Published: 2022-01-04
Total Pages: 142
ISBN-13: 1647822335
DOWNLOAD EBOOKTwo world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Anne Bahr Thompson
Publisher: AMACOM
Published: 2017-11-30
Total Pages: 295
ISBN-13: 0814438407
DOWNLOAD EBOOKIncreasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success. Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as: Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. CVS’s strategic decision to start destocking cigarettes in all stores. Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.
Author: John David Anderson
Publisher: HarperCollins
Published: 2016-06-21
Total Pages: 180
ISBN-13: 0062338196
DOWNLOAD EBOOKNew York Times Book Review Editor's Choice A funny, heartwarming, and heartbreaking contemporary story about three boys, one teacher, and a day none of them will ever forget. “Kids won’t just love this book. They need it.” —Soman Chainani, New York Times bestselling author of The School for Good and Evil “Each page crackles as we embark on the greatest adventure of all.” —Gary D. Schmidt, Newbery Honor winner and author of Okay for Now Everyone knows there are different kinds of teachers. The boring ones, the mean ones, the ones who try too hard, the ones who stopped trying long ago. The ones you’ll never remember, and the ones you want to forget. Ms. Bixby is none of these. She’s the sort of teacher who makes you feel like school is somehow worthwhile. Who recognizes something in you that sometimes you don’t even see in yourself. Who you never want to disappoint. What Ms. Bixby is, is one of a kind. Topher, Brand, and Steve know this better than anyone. And so when Ms. Bixby unexpectedly announces that she won’t be able to finish the school year, they come up with a risky plan—more of a quest, really—to give Ms. Bixby the last day she deserves. Through the three very different stories they tell, we begin to understand what Ms. Bixby means to each of them—and what the three of them mean to each other. John David Anderson is the author of Sidekicked and The Dungeoneers, proven winners with middle grade readers, and Ms. Bixby's Day is no exception.
