Better Brochures, Catalogs and Mailing Pieces
Author: Jane Maas
Publisher: Macmillan
Published: 1984-07-15
Total Pages: 132
ISBN-13: 9780312077310
DOWNLOAD EBOOKEverything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable