Best Practice in Road Safety Mass Media Campaigns
Author: Lisa N. Wundersitz
Publisher:
Published: 2010
Total Pages: 49
ISBN-13: 9781921645112
DOWNLOAD EBOOKRead and Download eBook Full
Author: Lisa N. Wundersitz
Publisher:
Published: 2010
Total Pages: 49
ISBN-13: 9781921645112
DOWNLOAD EBOOKAuthor: Lisa N. Wundersitz
Publisher:
Published: 2011
Total Pages: 55
ISBN-13: 9781921645280
DOWNLOAD EBOOKAuthor: Nurit Guttman
Publisher: Routledge
Published: 2014-06-05
Total Pages: 324
ISBN-13: 1136154655
DOWNLOAD EBOOKThis book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed in the dissemination process, making road safety-related messages ubiquitous, and often controversial. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." Guttman argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society, yet the typical discourse on road safety tends to focus on individual attitudes and practices. The book highlights the importance of social and behavioral theory in communication campaigns on road safety, and critiques the tendency to focus on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors. The volume positions the discourse on road safety as a social issue, and treats road safety behavior as a social activity that directly relates to other public issues, social values, and social policy, while discussing potential uses of social media and participatory approaches. The discussion turns to the role of road safety communication campaigns as part of a democratic process of eliciting public discourse, including how contemporary society could address broader issues of risk and safety.
Author:
Publisher:
Published: 1993
Total Pages: 138
ISBN-13: 9780642512529
DOWNLOAD EBOOKThis report details the use of a scientific approach to synthesize the results of a large number (87) of evaluated road safety mass media campaigns. The approach adopted involved the use of Meta Analysis techniques which provides a means of reconciling conflicting findings and allows for a more rigorous aaproach to sythesis by statistically attempting to develop generalisations across all categories of interest. The analysis found that the average impact across all campaigns and all outcome measures combined (awareness, knowledge, attitudes, behaviour) was over 7,56 percent ie. a campaign is expected to achieve an improvement of 7.56 percent on the pre campaign measure). A range of other key findings relating to the effectiveness of of various campaign types and strategies is also documented. It is hoped that the findings from this study can be used to encourage new mass media campaigns to be developed o the basis of the lessons learnt from previous campaigns. Advertising. Meta analysis. Mass media.
Author: Barry Elliott
Publisher:
Published: 1989
Total Pages: 84
ISBN-13:
DOWNLOAD EBOOKThis publication sets out the blueprint for maximising the likelihood of success in mass media campaigns for road safety. Contents. Learning from past campaigns -- Getting started -- Organisation and development of campaign materials -- Controlling the campaign -- Evaluating a campaign -- Accident prevention -- Advertising.
Author:
Publisher:
Published: 2004
Total Pages: 67
ISBN-13: 9780732617301
DOWNLOAD EBOOKAuthor: Richard Volpe
Publisher: University of Toronto Press
Published: 2002-01-01
Total Pages: 400
ISBN-13: 9780802036179
DOWNLOAD EBOOKPortrays examples of injury prevention practices that have the potential to reduce the incidence of neurotauma injuries, and by providing a detailed methodology that is effective in identifying innovative best practices.
Author: Nicholas John Ward
Publisher: Emerald Group Publishing
Published: 2019-04-12
Total Pages: 368
ISBN-13: 1787146170
DOWNLOAD EBOOKThis book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.
Author: Siddharth Swarup Rautaray
Publisher: Springer Nature
Published: 2019-12-15
Total Pages: 328
ISBN-13: 303037484X
DOWNLOAD EBOOKThis book constitutes the refereed proceedings of the 20th International Conference on Innovations for Community Services, I4CS 2020, held in Bhubaneswar, India, in January, 2020. The 16 revised full papers presented in this volume were carefully reviewed and selected from 46 submissions. The papers focus on all aspects of: communities and social networks; information and system security; cloud and network security; communication and networks; and data analytics and e-governance.
Author: Bryan E. Porter
Publisher: Academic Press
Published: 2011-06-22
Total Pages: 537
ISBN-13: 0123819857
DOWNLOAD EBOOKThe Handbook of Traffic Psychology covers all key areas of research in this field including theory, applications, methodology and analyses, variables that affect traffic, driver problem behaviors, and countermeasures to reduce risk on roadways. Comprehensive in scope, the methodology section includes case-control studies, self-report instruments and methods, field methods and naturalistic observational techniques, instrumented vehicles and in-car recording techniques, modeling and simulation methods, in vivo methods, clinical assessment, and crash datasets and analyses. Experienced researchers will better understand what methods are most useful for what kinds of studies and students can better understand the myriad of techniques used in this discipline. Focuses specifically on traffic, as opposed to transport Covers all key areas of research in traffic psychology including theory, applications, methodology and analyses, variables that affect traffic, driver problem behaviors, and countermeasures to reduce the risk of variables and behavior Contents include how to conduct traffic research and how to analyze data Contributors come from more than 10 countries, including US, UK, Japan, Netherlands, Ireland, Switzerland, Mexico, Australia, Canada, Turkey, France, Finland, Norway, Israel, and South Africa