Best Practice in OHSW Mass Media Campaigns
Author: Lisa N. Wundersitz
Publisher:
Published: 2011
Total Pages: 55
ISBN-13: 9781921645280
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Health Communication and Mass Media
Author: Rukhsana Ahmed
Publisher: Routledge
Published: 2016-04-22
Total Pages: 300
ISBN-13: 1317123336
DOWNLOAD EBOOKHealth Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Use of the RE-AIM Framework: Translating Research to Practice with Novel Applications and Emerging Directions
Author: Russell E. Glasgow
Publisher: Frontiers Media SA
Published: 2021-09-16
Total Pages: 198
ISBN-13: 2889711811
DOWNLOAD EBOOKMedia Advocacy and Public Health
Author:
Publisher: SAGE
Published: 1993-10-07
Total Pages: 252
ISBN-13: 9780803942899
DOWNLOAD EBOOKUsing the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.
Managing Occupational Health and Safety
Author: Philip Bohle
Publisher: Macmillan Education AU
Published: 2000
Total Pages: 628
ISBN-13: 9780732940782
DOWNLOAD EBOOKFirst published in 1999, this second edition has been revised and updated, taking into account new information, research and policy debates. The amount of international information has been increased and a chapter on New Zealand has been added. Takes a holistic and multidisciplinary approach to managing occupational health and safety. Includes references, a bibliography and an index. Bohle is professor in the School of Industrial Relations and Organisational Behaviour and Quinlan is professor of industrial relations at the University of NSW. Both authors have published widely on occupational health and safety.
The Handbook of Occupational and Environmental Medicine
Author: Tee L. Guidotti
Publisher: Bloomsbury Publishing USA
Published: 2020-10-27
Total Pages: 1055
ISBN-13:
DOWNLOAD EBOOKProvides health professionals with a single, accessible, and interesting source to prepare for the field of occupational and environmental medicine. The new edition is extensively updated and includes questions for review in preparation for taking exams. This set is designed to be a thorough introduction for physicians entering the occupational and environmental medicine field, whether preparing for specialty examinations or moving into the field from other medical specialties or from primary care. It also serves as a convenient guide and reference for nurses, health professionals, and those outside of health care who need a quick orientation. The set is written with a strong and coherent point of view about the value of occupational and environmental medicine and commitment to ethical, worker-centered practice. It is unusual in the depth of its coverage; its inclusion of important topics that are usually overlooked in textbooks of the field, such as risk science; its emphasis on good management of occupational health services; and its thorough integration of material that fits topics together rather than presenting them as if they were separate and unrelated.
Social Marketing
Author: Richard K. Manoff
Publisher: Greenwood
Published: 1985
Total Pages: 312
ISBN-13:
DOWNLOAD EBOOKDrawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public health and nutrition practices. He incorporates all aspects of the social marketing process, from theory and background to the necessary tools and techniques, establishing comprehensive guidelines that can be implemented to strengthen current public health programs. An essential resource for developmental health professionals, or anyone interested in innovative marketing techniques. This work includes methods for tailoring health education to the preceptions of the target audience, and techniques for uncovering the resistance points; insights using mass media to extend the reach and impact of public education efforts; tools for designing effective messages; special research approaches including focus groups and feed forward; in-process evaluation tools that identify program flaws during early stages of implementation; planning hints to encourage public and private cooperation; and case studies exploring some of the most interesting and educational applications of social marketing principles.
Meeting Diversity in Ergonomics
Author: Ruud N. Pikaar
Publisher: Elsevier
Published: 2011-10-10
Total Pages: 319
ISBN-13: 0080554105
DOWNLOAD EBOOKMeeting Diversity in Ergonomics contains 17 groundbreaking, expanded and fully edited professional contributions from the 2006 16th Triennial World Congress of the International Ergonomics Association (IEA) identified by the IEA Program Committee. It presents the latest developments in physical, cognitive and organizational ergonomics. This work will provide a valuable and sought-after publication for future reference by practitioners and professionals in the ergonomics and human factors field. State-of-the-art research results by leading researchers and practitioners in ergonomics and human factors, presenting the latest developments in physical, cognitive and organizational ergonomics International authorship endorsed by an eminent International Programme Committee fully endorsed by the International Ergonomics Association (IEA)
Platform-Mediated Tourism
Author: Paola Minoia
Publisher: Taylor & Francis
Published: 2022-11-10
Total Pages: 313
ISBN-13: 1000784797
DOWNLOAD EBOOKThis book presents theoretical and empirical perspectives on platform-mediated tourism, with a special focus on Airbnb. The case studies included in this volume show that the impacts of short-term renting on neighbourhoods, residents and tourism operators are uneven, but increasingly significant. During the past decade, digital platforms for short-term rental, transport, social dining etc., have enabled the development of a new generation of entrepreneurs in tourism and mobility. The mediation of services through digital platforms was initially presented as a form of a sharing economy led by non-professional providers, but it has grown into a new form of capitalist speculation. The inadequacy of existing legal frameworks in regulating platform-mediated activities has generated reactions by social movements, especially for the protection of housing rights. With the outbreak of Covid-19, the downfall in the mobility and tourism economy has revealed the acuteness of the structural crisis of cities and of labour based on platform-mediated activities. In Europe, networks of cities are taking action against platforms to regain their control over data that is needed to regulate platform-mediated tourism services, and the rights of residents in tourism cities. The authors in this edited volume explore issues of social justice in terms of residents’ quality of life, working conditions, the housing market, urban structure, the morality of operators who navigate through normative loopholes, and the responsibility issues of platform companies holding data on short-term rentals. The chapters in this book were originally published in the Journal of Sustainable Tourism.
Innovations in Social Marketing and Public Health Communication
Author: Walter Wymer
Publisher: Springer
Published: 2015-10-06
Total Pages: 386
ISBN-13: 3319198696
DOWNLOAD EBOOKThis volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
