Becoming La Raza

Becoming La Raza

Author: José G. Izaguirre III

Publisher: Penn State Press

Published: 2024-10-15

Total Pages: 271

ISBN-13: 0271099291

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In 1965, striking farm workers in the San Joaquin Valley sparked the beginning of the Chican@ movement. As the movement quickly gained traction across the southwestern United States, public frictions emerged and splits among activists over strategic political decisions. José G. Izaguirre III explores how these disagreements often hinged on the establishment of a racial(ized) identity for Mexican Americans, leading to the formation of La Raza Unida, a political party dedicated to naming and defending Mexican Americans as a racialized community. Through close readings of figures, vocabularies, and visualizations of iconic texts of the Chican@ Movement—including El Plan de Delano, Rodolfo “Corky” Gonzales’s “I Am Joaquin,” and newspapers like El Grito del Norte and La Raza—Izaguirre demonstrates that la raza was never singular or unified. Instead, he reveals a racial identity that was (re)negotiated, (re)invented, and (re)circulated against a Cold War backdrop that heightened rhetorics of race across the globe and increasingly threatened Mexican American bodies in the Vietnam War. In lieu of a unified nationalist movement, Izaguirre argues that activists energized and empowered La Raza as a political community by making the Chican@ movement multivocal, global, and often aligned with whiteness. For scholars of political movements, US history, race, or rhetoric, Becoming La Raza will provide a valuable perspective on one of the most important civil rights movements of the twentieth century.


La Raza Cosmética

La Raza Cosmética

Author: Natasha Varner

Publisher: University of Arizona Press

Published: 2020-10-06

Total Pages: 201

ISBN-13: 0816537151

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In the decades following the Mexican Revolution, nation builders, artists, and intellectuals manufactured ideologies that continue to give shape to popular understandings of indigeneity and mestizaje today. Postrevolutionary identity tropes emerged as part of broader efforts to reunify the nation and solve pressing social concerns, including what was posited in the racist rhetoric of the time as the “Indian problem.” Through a complex alchemy of appropriation and erasure, indigeneity was idealized as a relic of the past while mestizaje was positioned as the race of the future. This period of identity formation coincided with a boom in technology that introduced a sudden proliferation of images on the streets and in homes: there were more photographs in newspapers, movie houses cropped up across the country, and printing houses mass-produced calendar art and postcards. La Raza Cosmética traces postrevolutionary identity ideals and debates as they were dispersed to the greater public through emerging visual culture. Critically examining beauty pageants, cinema, tourism propaganda, photography, murals, and more, Natasha Varner shows how postrevolutionary understandings of mexicanidad were fundamentally structured by legacies of colonialism, as well as shifting ideas about race, place, and gender. This interdisciplinary study smartly weaves together cultural history, Indigenous and settler colonial studies, film and popular culture analysis, and environmental and urban history. It also traces a range of Indigenous interventions in order to disrupt top-down understandings of national identity construction and to “people” this history with voices that have all too often been entirely ignored.


In Defense of La Raza

In Defense of La Raza

Author: Francisco E. Balderrama

Publisher:

Published: 2019

Total Pages: 0

ISBN-13:

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Mexican communities in the United States faced more than unemployment during the Great Depression. Discrimination against Mexican nationals and similar prejudices against Mexican Americans led the communities to seek help from Mexican consulates, which in most cases rose to their defense. Los Angeles's consulate was confronted with the country's largest concentration of Mexican Americans, for whom the consuls often assumed a position of community leadership. Whether helping the unemployed secure repatriation and relief or intervening in labor disputes, consuls uniquely adapted their roles in international diplomacy to the demands of local affairs.


The Cosmic Race / La Raza Cosmica

The Cosmic Race / La Raza Cosmica

Author: José Vasconcelos

Publisher: JHU Press

Published: 1997-08-13

Total Pages: 164

ISBN-13: 9780801856556

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In this influential 1925 essay, presented here in Spanish and English, José Vasconcelos predicted the coming of a new age, the Aesthetic Era, in which joy, love, fantasy, and creativity would prevail over the rationalism he saw as dominating the present age. In this new age, marriages would no longer be dictated by necessity or convenience, but by love and beauty; ethnic obstacles, already in the process of being broken down, especially in Latin America, would disappear altogether, giving birth to a fully mixed race, a "cosmic race," in which all the better qualities of each race would persist by the natural selection of love.


Redeeming La Raza

Redeeming La Raza

Author: Gabriela González

Publisher: Oxford University Press

Published: 2018

Total Pages: 281

ISBN-13: 0199914141

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The transborder modernization of Mexico and the American Southwest during the late nineteenth and early twentieth centuries transformed the lives of ethnic Mexicans across the political divide. While industrialization, urbanization, technology, privatization, and wealth concentration benefitted some, many more experienced dislocation, exploitative work relations, and discrimination based on race, gender, and class. The Mexican Revolution brought these issues to the fore within Mexican society, igniting a diaspora to el norte. Within the United States, similar economic and social power dynamics plagued Tejanos and awaited the war refugees. Political activism spearheaded by individuals and organizations such as the Idars, Leonor Villegas' de Magn n's White Cross, the Magonista movement, the Munguias, Emma Tenayuca, and LULAC emerged in the borderlands to address the needs of ethnic Mexicans whose lives were shaped by racism, patriarchy, and poverty. As Gabriela Gonzalez shows in this book, economic modernization relied on social hierarchies that were used to justify economic inequities. Redeeming la raza was about saving ethnic Mexicans in Texas from a social hierarchy premised on false notions of white supremacy and Mexican inferiority. Activists used privileges of class, education, networks, and organizational skills to confront the many injustices that racism bred, but they used different strategies. Thus, the anarcho-syndicalist approach of Mag nistas stands in contrast to the social and cultural redemption politics of the Idars who used the press to challenge a Jaime Crow world. Also, the family promoted the intellectual, material, and cultural uplift of la raza, working to combat negative stereotypes of ethnic Mexicans. Similar contrasts can be drawn between the labor activism of Emma Tenayuca and the Munguias, whose struggle for rights employed a politics of respectability that encouraged ethnic pride and unity. Finally, maternal feminist approaches and the politics of citizenship serve as reminders that gendered and nationalist rhetoric and practices foment hierarchies within civil and human rights organizations. Redeeming La Raza examines efforts of activists to create a dignified place for ethnic Mexicans in American society by challenging white supremacy and the segregated world it spawned.


The Chicano Generation

The Chicano Generation

Author: Mario T. García

Publisher: Univ of California Press

Published: 2015-04-30

Total Pages: 346

ISBN-13: 0520961366

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In The Chicano Generation, veteran Chicano civil rights scholar Mario T. García provides a rare look inside the struggles of the 1960s and 1970s as they unfolded in Los Angeles. Based on in-depth interviews conducted with three key activists, this book illuminates the lives of Raul Ruiz, Gloria Arellanes, and Rosalio Muñoz—their family histories and widely divergent backgrounds; the events surrounding their growing consciousness as Chicanos; the sexism encountered by Arellanes; and the aftermath of their political histories. In his substantial introduction, García situates the Chicano movement in Los Angeles and contextualizes activism within the largest civil rights and empowerment struggle by Mexican Americans in US history—a struggle that featured César Chávez and the farm workers, the student movement highlighted by the 1968 LA school blowouts, the Chicano antiwar movement, the organization of La Raza Unida Party, the Chicana feminist movement, the organizing of undocumented workers, and the Chicano Renaissance. Weaving this revolution against a backdrop of historic Mexican American activism from the 1930s to the 1960s and the contemporary black power and black civil rights movements, García gives readers the best representations of the Chicano generation in Los Angeles.


Cholo Style

Cholo Style

Author: Reynaldo Berrios

Publisher: ReadHowYouWant.com

Published: 2011-05

Total Pages: 402

ISBN-13: 1459620429

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Chicano style from and beyond the pages of Mi Vida Loca magazine....


Ask a Mexican

Ask a Mexican

Author: Gustavo Arellano

Publisher: Simon and Schuster

Published: 2007-05-07

Total Pages: 259

ISBN-13: 1416562060

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From award-winning columnist and favorite talking head Gustavo Arellano, comes this explosive, irreverent, smart, and hilarious Los Angeles Times bestseller. ¡Ask a Mexican! is a collection of questions and answers from Gustavo Arellano that explore the clichés of lowriders, busboys, and housekeepers; drunks and scoundrels; heroes and celebrities; and most important, millions upon millions of law-abiding, patriotic American citizens and their illegal-immigrant cousins who represent some $600 billion in economic power. At a strong eighteen percent of the U.S. population, Latinos have become America's largest minority—and Mexicans make up a large part of that number. Gustavo confronts the bogeymen of racism, xenophobia, and ignorance prompted by such demographic changes through answering questions put to him by readers of his ¡Ask a Mexican! column in California's OC Weekly. He challenges readers to find a more entertaining way to understand Mexican culture that doesn't involve a taco-and-enchilada combo. From lighter topics like Latin pop and great Mexican food to more serious issues like immigration and race relations, ¡Ask a Mexican! ​runs the gamut. Why do Mexicans call white people gringos? Are all Mexicans Catholic? What's the best tequila? Gustavo answers a wide range of legitimate and illegitimate questions, in the hopes of making a few readers angry, making most of us laugh, sparking a greater dialogue, and enhancing cross-cultural understanding.


Mexifornia

Mexifornia

Author: Victor Davis Hanson

Publisher:

Published: 2004

Total Pages: 172

ISBN-13:

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This book is part history, part political analysis and part memoir. It is an intensely personal book about what has changed in California over the last quarter century.


Rebirth

Rebirth

Author: Douglas Monroy

Publisher: Univ of California Press

Published: 2023-04-28

Total Pages: 332

ISBN-13: 0520920775

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This sweeping, vibrant narrative chronicles the history of the Mexican community in Los Angeles. Douglas Monroy unravels the dramatic, complex story of Mexican immigration to Los Angeles during the early decades of the twentieth century and shows how Mexican immigrants re-created their lives and their communities. Against the backdrop of this newly created cityscape, Rebirth explores pivotal aspects of Mexican Los Angeles during this time—its history, political economy, popular culture—and depicts the creation of a time and place unique in Californian and American history. Mexican boxers, movie stars, politicians, workers, parents, and children, American popular culture and schools, and historical fervor on both sides of the border all come alive in this literary, jargon-free chronicle. In addition to the colorful unfolding of the social and cultural life of Mexican Los Angeles, Monroy tells a story of first-generation immigrants that provides important points of comparison for understanding other immigrant groups in the United States. Monroy shows how the transmigration of space, culture, and reality from Mexico to Los Angeles became neither wholly American nor Mexican, but México de afuera, "Mexico outside," a place where new concerns and new lives emerged from what was both old and familiar. This extremely accessible work uncovers the human stories of a dynamic immigrant population and shows the emergence of a truly transnational history and culture. Rebirth provides an integral piece of Chicano history, as well as an important element of California urban history, with the rich, synthetic portrait it gives of Mexican Los Angeles.