Beat the Recession
Beat the Recession

Author: Carol A. E. Bentley

Publisher: Promote Your Business Ltd

Published: 2008-10

Total Pages: 467

ISBN-13: 0954920627

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Beat any recession, boost your sales with these proven and easy to implement marketing and copywriting tactics. Powerful sales letter writing techniques, innovative marketing ideas and fresh business tips are helping many business owners boost their growth; effectively beating global economic downturns. Now you can discover the valuable advice they take from Carol Bentley's online blog and use on a daily basis. Carol Bentley shares her skills and knowledge from many years of business and sales writing experience on her online blog at www.copywriting4b2b.com Now she has distilled this valuable advice into an easy to read and use reference book. Take action; implement the powerful techniques revealed in the selection of 139 posts from her copywriting blog. * 28 Writing Tips Make Your Sales Letters Zing * 27 Direct Marketing Insights Boost Your Sales Results * 37 Articles Save Time & Deliver Valuable Business Resources * 11 Inspirational Pearls of Wisdom Motivate You To Success * 13 Web Marketing Tips Expand Your Global Reach And revel in the enlightened thinking revealed in the 19 contributions from these expert authors, each with their own popular online blog... Ed Rivis, Rich Schefren, Dr Martin Russell, Terry Dean, Mark Brownlow, Tui Nijoux, Jill Konrath, Hill Robertson, Cindy Silbert and Marc Kline. The book includes the private, subscriber-only messages Carol sent out with download links for bonus reports and audio gifts.

Beat the Crisis: 33 Quick Solutions for Your Company
Beat the Crisis: 33 Quick Solutions for Your Company

Author: Hermann Simon

Publisher: Springer Science & Business Media

Published: 2010-03-11

Total Pages: 169

ISBN-13: 1441908234

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Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly. However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.

Global Recession: The Insights You Need from Harvard Business Review
Global Recession: The Insights You Need from Harvard Business Review

Author: Harvard Business Review

Publisher: Harvard Business Press

Published: 2021-03-30

Total Pages: 80

ISBN-13: 1647821355

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Roar Out of the Covid-19 Recession You've weathered the shock, the lockdowns, and the slow crawl back. But with a new normal come new risks—and new opportunities. What must you and your business do now to come out of the downturn stronger and better positioned for the future? Global Recession: Insights You Need from Harvard Business Review will help you find possibilities amid the upheaval and reshape your business to seize advantage in the upswing. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

City on the Line
City on the Line

Author: Andrew Kleine

Publisher: Rowman & Littlefield

Published: 2018-10-08

Total Pages: 293

ISBN-13: 1538121891

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In City on the Line, former Baltimore budget director Andrew Kleine asks why the way government does its most important job – deciding how to spend taxpayer dollars – hasn’t changed in hundreds of years. Parts memoir, manifesto, and manual, this book tells the story of Baltimore’s radical departure from traditional line item budgeting to a focus on outcomes like better schools, safer streets, and stronger neighborhoods—during one of the most tumultuous decades in the city’s history. Elected officials, executives, and citizens alike will be equipped to transform budgets in their city, state, or any other mission-driven organization.

The Financial Crisis Inquiry Report
The Financial Crisis Inquiry Report

Author: Financial Crisis Inquiry Commission

Publisher: Cosimo, Inc.

Published: 2011-05-01

Total Pages: 692

ISBN-13: 1616405414

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The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.

Crash Proof 2.0
Crash Proof 2.0

Author: Peter D. Schiff

Publisher: John Wiley & Sons

Published: 2011-11-08

Total Pages: 386

ISBN-13: 1118281683

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A fully updated follow-up to Peter Schiff's bestselling financial survival guide-Crash Proof, which described the economy as a house of cards on the verge of collapse, with over 80 pages of new material The economic and monetary disaster which seasoned prognosticator Peter Schiff predicted is no longer hypothetical-it is here today. And nobody understands what to do in this situation better than the man who saw it coming. For more than a decade, Schiff has not only observed the economy, but also helped his clients restructure their portfolios to reflect his outlook. What he sees today is a nation facing an economic storm brought on by growing federal, personal, and corporate debt; too little savings; and a declining dollar. Crash Proof 2.0 picks up right where the first edition-a bestselling book that predicted the current market mayhem-left off. This timely guide takes into account the dramatic economic shifts that are reshaping the world and provides you with the insights and information to navigate the dangerous terrain. Throughout the book, Schiff explains the factors that will affect your future financial stability and offers a specific three step plan to battle the current economic downturn. Discusses the measures you can take to protect yourself-as well as profit-during these difficult times Offers an insightful examination of the structural weaknesses underlying the economic meltdown Outlines a plan that will allow you to preserve wealth and protect the purchasing power of your savings Filled with in-depth insights and expert advice, Crash Proof 2.0 will help you survive and thrive during the coming years of economic uncertainty.

Mastering Money: How to Beat Debt, Build Wealth, and Be Prepared for any Financial Crisis
Mastering Money: How to Beat Debt, Build Wealth, and Be Prepared for any Financial Crisis

Author: Norm Champ

Publisher: McGraw Hill Professional

Published: 2019-11-15

Total Pages: 217

ISBN-13: 1260452549

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Overcome debt, make smart money decisions, and build a financially secure future Do you support your family, pay your taxes, get the bills done on time—and yet still struggle to achieve financial security? If so, you’re not alone. About one-third of all Americans have not saved for retirement, another third have no savings at all, and more than half have no budget. How did we get here? Two words: financial illiteracy. As money and finance have become more complex over the decades, the average American has not been able to keep up—in essence, leaving our personal financial decisions up to banks, bureaucrats, policymakers, and even fraudsters. Norm Champ, a former director at the Securities and Exchange Commission (SEC), provides an in-depth primer on how money works, designed just for you—the non-finance reader. Champ shows how to: • Pay off your loans and stay out of debt for the long run • Build savings that will see you through thick and thin • Avoid financial disaster—from bad credit deals to outright scams • Start building a safe, smart investing portfolio Our financial system is easier to grasp than you think—and armed with this new knowledge and insight, you’ll finally take control of your financial future. When you know how money works, you make better financial decisions. It’s that simple. Mastering Money demystifies finance and provides plainspoken, straightforward advice for building a solid financial foundation you can count on in good times and bad.

All the Devils Are Here
All the Devils Are Here

Author: Bethany McLean

Publisher: Penguin

Published: 2011-08-30

Total Pages: 503

ISBN-13: 1101551054

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Hailed as "the best business book of 2010" (Huffington Post), this New York Times bestseller about the 2008 financial crisis brings the devastation of the Great Recession to life. As soon as the financial crisis erupted, the finger-pointing began. Should the blame fall on Wall Street, Main Street, or Pennsylvania Avenue? On greedy traders, misguided regulators, sleazy subprime companies, cowardly legislators, or clueless home buyers? According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, many devils helped bring hell to the economy. All the Devils Are Here goes back several decades to weave the hidden history of the financial crisis in a way no previous book has done. It explores the motivations of everyone from famous CEOs, cabinet secretaries, and politicians to anonymous lenders, borrowers, analysts, and Wall Street traders. It delves into the powerful American mythology of homeownership. And it proves that the crisis ultimately wasn't about finance at all; it was about human nature. Just as McLean's The Smartest Guys in the Room was hailed as the best Enron book on a crowded shelf, so will All the Devils Are Here be remembered for finally making sense of the financial meltdown and its consequences.

Meltdown
Meltdown

Author: Thomas E. Woods

Publisher: Simon and Schuster

Published: 2009-02-09

Total Pages: 195

ISBN-13: 1596981067

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With a foreword from Ron Paul, Meltdown is the free-market answer to the Fed-created economic crisis. As the new Obama administration inevitably calls for more regulations, Woods argues that the only way to rebuild our economy is by returning to the fundamentals of capitalism and letting the free market work.

The Watchdog That Didn't Bark
The Watchdog That Didn't Bark

Author: Dean Starkman

Publisher: Columbia University Press

Published: 2014-01-07

Total Pages: 385

ISBN-13: 0231536283

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The Pulitzer Prize-winning reporter details “how the U.S. business press could miss the most important economic implosion of the past eighty years” (Eric Alterman, media columnist for The Nation). In this sweeping, incisive post-mortem, Dean Starkman exposes the critical shortcomings that softened coverage in the business press during the mortgage era and the years leading up to the financial collapse of 2008. He examines the deep cultural and structural shifts—some unavoidable, some self-inflicted—that eroded journalism’s appetite for its role as watchdog. The result was a deafening silence about systemic corruption in the financial industry. Tragically, this silence grew only more profound as the mortgage madness reached its terrible apogee from 2004 through 2006. Starkman frames his analysis in a broad argument about journalism itself, dividing the profession into two competing approaches—access reporting and accountability reporting—which rely on entirely different sources and produce radically different representations of reality. As Starkman explains, access journalism came to dominate business reporting in the 1990s, a process he calls “CNBCization,” and rather than examining risky, even corrupt, corporate behavior, mainstream reporters focused on profiling executives and informing investors. Starkman concludes with a critique of the digital-news ideology and corporate influence, which threaten to further undermine investigative reporting, and he shows how financial coverage, and journalism as a whole, can reclaim its bite. “Can stand as a potentially enduring case study of what went wrong and why.”—Alec Klein, national bestselling author of Aftermath “With detailed statistics, Starkman provides keen analysis of how the media failed in its mission at a crucial time for the U.S. economy.”—Booklist