Bayesian Statistics and Marketing
Bayesian Statistics and Marketing

Author: Peter E. Rossi

Publisher: John Wiley & Sons

Published: 2012-05-14

Total Pages: 368

ISBN-13: 0470863684

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models. Provides a self-contained introduction to Bayesian methods. Includes case studies drawn from the authors’ recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems. Is accompanied by an R package, bayesm, which implements all of the models and methods in the book and includes many datasets. In addition the book’s website hosts datasets and R code for the case studies. Bayesian Statistics and Marketing provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.

Bayesian Applications in Marketing
Bayesian Applications in Marketing

Author: Greg M. Allenby

Publisher:

Published: 2010

Total Pages: 0

ISBN-13:

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We review applications of Bayesian methods to marketing problems. Key aspects of marketing applications include the discreteness of response or outcome data and relatively large numbers of cross-sectional units, each with possibly low information content. The use of informative priors including hierarchical models is essential for successful Bayesian applications in marketing. Given the importance of the prior, it is important to assure flexibility in the prior specification. Non-standard likelihoods and flexible priors make marketing a very challenging area for Bayesian applications.

A First Course in Bayesian Statistical Methods
A First Course in Bayesian Statistical Methods

Author: Peter D. Hoff

Publisher: Springer Science & Business Media

Published: 2009-06-02

Total Pages: 270

ISBN-13: 0387924078

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A self-contained introduction to probability, exchangeability and Bayes’ rule provides a theoretical understanding of the applied material. Numerous examples with R-code that can be run "as-is" allow the reader to perform the data analyses themselves. The development of Monte Carlo and Markov chain Monte Carlo methods in the context of data analysis examples provides motivation for these computational methods.

Bayesian Non- and Semi-parametric Methods and Applications
Bayesian Non- and Semi-parametric Methods and Applications

Author: Peter Rossi

Publisher: Princeton University Press

Published: 2014-04-27

Total Pages: 218

ISBN-13: 0691145326

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This book reviews and develops Bayesian non-parametric and semi-parametric methods for applications in microeconometrics and quantitative marketing. Most econometric models used in microeconomics and marketing applications involve arbitrary distributional assumptions. As more data becomes available, a natural desire to provide methods that relax these assumptions arises. Peter Rossi advocates a Bayesian approach in which specific distributional assumptions are replaced with more flexible distributions based on mixtures of normals. The Bayesian approach can use either a large but fixed number of normal components in the mixture or an infinite number bounded only by the sample size. By using flexible distributional approximations instead of fixed parametric models, the Bayesian approach can reap the advantages of an efficient method that models all of the structure in the data while retaining desirable smoothing properties. Non-Bayesian non-parametric methods often require additional ad hoc rules to avoid "overfitting," in which resulting density approximates are nonsmooth. With proper priors, the Bayesian approach largely avoids overfitting, while retaining flexibility. This book provides methods for assessing informative priors that require only simple data normalizations. The book also applies the mixture of the normals approximation method to a number of important models in microeconometrics and marketing, including the non-parametric and semi-parametric regression models, instrumental variables problems, and models of heterogeneity. In addition, the author has written a free online software package in R, "bayesm," which implements all of the non-parametric models discussed in the book.

Applied Bayesian Statistics
Applied Bayesian Statistics

Author: Mary Kathryn Cowles

Publisher: Springer Science & Business Media

Published: 2013-01-04

Total Pages: 238

ISBN-13: 1461456967

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This book is based on over a dozen years teaching a Bayesian Statistics course. The material presented here has been used by students of different levels and disciplines, including advanced undergraduates studying Mathematics and Statistics and students in graduate programs in Statistics, Biostatistics, Engineering, Economics, Marketing, Pharmacy, and Psychology. The goal of the book is to impart the basics of designing and carrying out Bayesian analyses, and interpreting and communicating the results. In addition, readers will learn to use the predominant software for Bayesian model-fitting, R and OpenBUGS. The practical approach this book takes will help students of all levels to build understanding of the concepts and procedures required to answer real questions by performing Bayesian analysis of real data. Topics covered include comparing and contrasting Bayesian and classical methods, specifying hierarchical models, and assessing Markov chain Monte Carlo output. Kate Cowles taught Suzuki piano for many years before going to graduate school in Biostatistics. Her research areas are Bayesian and computational statistics, with application to environmental science. She is on the faculty of Statistics at The University of Iowa.

Bayesian Data Analysis, Third Edition
Bayesian Data Analysis, Third Edition

Author: Andrew Gelman

Publisher: CRC Press

Published: 2013-11-01

Total Pages: 677

ISBN-13: 1439840954

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Now in its third edition, this classic book is widely considered the leading text on Bayesian methods, lauded for its accessible, practical approach to analyzing data and solving research problems. Bayesian Data Analysis, Third Edition continues to take an applied approach to analysis using up-to-date Bayesian methods. The authors—all leaders in the statistics community—introduce basic concepts from a data-analytic perspective before presenting advanced methods. Throughout the text, numerous worked examples drawn from real applications and research emphasize the use of Bayesian inference in practice. New to the Third Edition Four new chapters on nonparametric modeling Coverage of weakly informative priors and boundary-avoiding priors Updated discussion of cross-validation and predictive information criteria Improved convergence monitoring and effective sample size calculations for iterative simulation Presentations of Hamiltonian Monte Carlo, variational Bayes, and expectation propagation New and revised software code The book can be used in three different ways. For undergraduate students, it introduces Bayesian inference starting from first principles. For graduate students, the text presents effective current approaches to Bayesian modeling and computation in statistics and related fields. For researchers, it provides an assortment of Bayesian methods in applied statistics. Additional materials, including data sets used in the examples, solutions to selected exercises, and software instructions, are available on the book’s web page.

Marketing Applications of Bayesian Nonparametric Methods
Marketing Applications of Bayesian Nonparametric Methods

Author: Yuhao Fan

Publisher:

Published: 2021

Total Pages: 0

ISBN-13:

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I explore the application of Bayesian statistical modelling, and in particular Bayesian nonparametric methods in marketing research. I apply Bayesian nonparametric methods in both chapters of my dissertation to model two types of customer dynamics.In the first chapter, I investigate the impact of implementing a free cancellation program on customer behavior and firm profits in a hostel booking setting. While many firms have recently introduced free cancellation programs, the impact of such programs on customer behavior and firm profits remains unclear. I investigate this question empirically, using data from a hostel booking platform that recently introduced a free cancellation program. To understand the program's impact on a myriad of aspects of customer behavior, including booking timing, spend amount, and propensity to cancel, while also accounting for latent attrition and customer heterogeneity, I build a hierarchical, Bayesian nonparametric model of behavior, leveraging Gaussian process change points to capture the effect of the free cancellation program on booking dynamics, and a Dirichlet process mixture specification for customer heterogeneity. These nonparametric components of the model allow us to make minimal assumptions about important aspects of booking behavior, while uncovering rich insights about the time-varying impact of the program, and the heterogeneity of customers. Our results suggest that the free cancellation program led customers to book more frequently, book earlier, spend more, and cancel more of their trips. Crucially, the increase in bookings generally outweighed the increase in cancellations in long term, resulting in an increase in average customer lifetime value.In the second chapter, I apply Bayesian nonparametric methods, in particular, Multi-output Gaussian Process, to model the cross-category dynamics of customers' preference parameters in brand choice models. I show that the proposed model allows us to transfer information about customers' preference parameters within and across categories, and that modelling the cross-category dynamics of customers' preference parameters improves model fit and prediction accuracy. Moreover, leveraging information across categories gives us more reliable estimates of price elasticities. Together, these two chapters illustrate the power of Bayesian methods to gain deep insights into dynamic marketing problems.

Bayesian Methods in Pharmaceutical Research
Bayesian Methods in Pharmaceutical Research

Author: Emmanuel Lesaffre

Publisher: CRC Press

Published: 2020-04-15

Total Pages: 547

ISBN-13: 1351718673

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Since the early 2000s, there has been increasing interest within the pharmaceutical industry in the application of Bayesian methods at various stages of the research, development, manufacturing, and health economic evaluation of new health care interventions. In 2010, the first Applied Bayesian Biostatistics conference was held, with the primary objective to stimulate the practical implementation of Bayesian statistics, and to promote the added-value for accelerating the discovery and the delivery of new cures to patients. This book is a synthesis of the conferences and debates, providing an overview of Bayesian methods applied to nearly all stages of research and development, from early discovery to portfolio management. It highlights the value associated with sharing a vision with the regulatory authorities, academia, and pharmaceutical industry, with a view to setting up a common strategy for the appropriate use of Bayesian statistics for the benefit of patients. The book covers: Theory, methods, applications, and computing Bayesian biostatistics for clinical innovative designs Adding value with Real World Evidence Opportunities for rare, orphan diseases, and pediatric development Applied Bayesian biostatistics in manufacturing Decision making and Portfolio management Regulatory perspective and public health policies Statisticians and data scientists involved in the research, development, and approval of new cures will be inspired by the possible applications of Bayesian methods covered in the book. The methods, applications, and computational guidance will enable the reader to apply Bayesian methods in their own pharmaceutical research.

Probabilistic Methods for Financial and Marketing Informatics
Probabilistic Methods for Financial and Marketing Informatics

Author: Richard E. Neapolitan

Publisher: Elsevier

Published: 2010-07-26

Total Pages: 427

ISBN-13: 0080555675

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Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science. Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance Shares insights about when and why probabilistic methods can and cannot be used effectively Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.