Basics Design 03: Typography
Basics Design 03: Typography

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005-06

Total Pages: 187

ISBN-13: 2940373353

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Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

The Non-designer's Design Book
The Non-designer's Design Book

Author: Robin Williams

Publisher: Pearson Education

Published: 2015

Total Pages: 241

ISBN-13: 0133966151

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This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.

Design for Communication
Design for Communication

Author: Elizabeth Resnick

Publisher: John Wiley & Sons

Published: 2003-06-10

Total Pages: 270

ISBN-13: 9780471418290

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Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Typography
Typography

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005

Total Pages: 0

ISBN-13: 9782884790642

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An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

Lessons in Typography
Lessons in Typography

Author: Jim Krause

Publisher: New Riders

Published: 2015-06-06

Total Pages: 658

ISBN-13: 0133993728

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Get hands on with type in this lesson-based addition to Jim Krause’s popular new Creative Core series on design fundamentals. In Lessons in Typography, you’ll learn the basics of identifying, choosing, and using typefaces and immediately put that knowledge to work through a collection of exercises designed to deepen and expand your typographic skills. After a crash course in type terminology, you’re encouraged to walk the talk with lessons and exercises on creating type-based logos, crafting personal emblems, choosing and using the right fonts for layouts, designing your own fonts, fine-tuning text like a professional, hand lettering, and more. Krause uses practical advice, humor, and page after page of visual examples to give you a complete education in designing with type that you can read in a matter of hours and continue to learn from over the course of your career. In Lessons in Typography, you’ll learn how to: Identify and discuss fonts like a design professional Choose and combine fonts effectively for use in your projects and layouts Create monograms and logos using existing typefaces and custom-built letterforms Modify fonts to meet your design’s specific needs Space letters properly using tracking, kerning, and leading and create eye-pleasing layouts Lessons in Typography is the third book in the New Riders Creative Core series, which provides instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals. Additional titles in the series include Visual Design and Color for Designers.

Better Web Typography for a Better Web (Second Edition)
Better Web Typography for a Better Web (Second Edition)

Author: Matej Latin

Publisher:

Published: 2019-08-18

Total Pages: 226

ISBN-13: 9780464213680

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Better Web Typography for a Better Web is a book based on a top-rated online course explaining typography to people who build web sites-web designers and web developers. The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in an easy-to-understand way. The content of the book is accompanied by live code examples and the readers go through a process of designing and building an example website as they go through the book. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

The Elements of Typographic Style
The Elements of Typographic Style

Author: Robert Bringhurst

Publisher:

Published: 2019

Total Pages: 0

ISBN-13:

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The fourth edition, fully revised enlarged and reset in 2012, further updated in 2017. Version 4.3 of the 4th edition (2019) includes many updates; see title page verso for a list of pages.

The Fundamentals of Creative Design
The Fundamentals of Creative Design

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2011-08-22

Total Pages: 196

ISBN-13: 294044725X

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The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.

The Complete Manual of Typography
The Complete Manual of Typography

Author: James Felici

Publisher: Adobe Press

Published: 2012

Total Pages: 374

ISBN-13: 9780321773265

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This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.

Basics of Design: Layout & Typography for Beginners
Basics of Design: Layout & Typography for Beginners

Author: Lisa Graham

Publisher: Cengage Learning

Published: 2012-07-24

Total Pages: 336

ISBN-13: 9781401879525

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This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.