Basics Design 03: Typography
Basics Design 03: Typography

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005-06

Total Pages: 187

ISBN-13: 2940373353

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Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Basics Typography 03: Understanding Type
Basics Typography 03: Understanding Type

Author: Michael Harkins

Publisher: AVA Publishing

Published: 2013-04-01

Total Pages: 0

ISBN-13: 9782940411825

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Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

The Fundamentals of Typography
The Fundamentals of Typography

Author: Gavin Ambrose

Publisher: A&C Black

Published: 2011-08-31

Total Pages: 202

ISBN-13: 294041176X

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Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.

The Fundamentals of Typography
The Fundamentals of Typography

Author: Gavin Ambrose

Publisher: Bloomsbury Publishing

Published: 2006-12-04

Total Pages: 186

ISBN-13: 2940439974

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The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typography, the practice of typographic detailing, and font generation for print and web. The book demonstrates the power and variety of typography. Basic principles are presented through detailed explanations, expanded illustrations, case studies, and reference material from leading design studios around the world. A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. This book builds upon these principles and will become an invaluable reference for creatives and designers.

Typography
Typography

Author: Paul Harris

Publisher: Bloomsbury Publishing

Published: 2017-02-23

Total Pages: 201

ISBN-13: 1474225284

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-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---

Basics Graphic Design 03: Idea Generation
Basics Graphic Design 03: Idea Generation

Author: Neil Leonard

Publisher: Bloomsbury Publishing

Published: 2017-07-13

Total Pages: 201

ISBN-13: 1350034088

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Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Design for Communication
Design for Communication

Author: Elizabeth Resnick

Publisher: John Wiley & Sons

Published: 2003-06-10

Total Pages: 270

ISBN-13: 9780471418290

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Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Basics Typography 02: Using Type
Basics Typography 02: Using Type

Author: Michael Harkins

Publisher: A&C Black

Published: 2011-09-01

Total Pages: 186

ISBN-13: 2940411557

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Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.

Typography
Typography

Author: Gavin Ambrose

Publisher: AVA Publishing

Published: 2005

Total Pages: 0

ISBN-13: 9782884790642

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An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

Basics Design
Basics Design

Author: Paul Harris

Publisher:

Published: 2005

Total Pages:

ISBN-13:

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Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader's feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book's aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.