Base of the Pyramid Markets in Africa

Base of the Pyramid Markets in Africa

Author: Judy N. Muthuri

Publisher: Routledge

Published: 2020-07-27

Total Pages: 187

ISBN-13: 0429754205

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This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.


Base of the Pyramid Markets in Asia

Base of the Pyramid Markets in Asia

Author: Marlen Gabriele Arnold

Publisher: Routledge

Published: 2020-02-13

Total Pages: 134

ISBN-13: 0429754140

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The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.


Success in the Bottom of the Pyramid Market in Africa

Success in the Bottom of the Pyramid Market in Africa

Author: Philipp von Carlowitz

Publisher: Springer Nature

Published: 2020-11-13

Total Pages: 120

ISBN-13: 3030590682

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned as an attractive market due to its sheer size. Yet most companies struggle to access it because of the low price level, difficult physical market access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model? Findings reveal that there is no ‘one-size-fits-all’ answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusiveness are essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.


New Markets, New Mindsets

New Markets, New Mindsets

Author: Tashmia Ismail

Publisher: Jacana Media

Published: 2012

Total Pages: 268

ISBN-13: 1920292039

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The base of the pyramid (BOP)--the largest socio-economic group, but which also has the lowest income--is the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South Africa, the book demonstrates that in South Africa, around 60 percent of the population is not served or underserved by current business, with similar comparisons existing globally. The book offers strategies for tapping the significant new market both effectively and ethically, and showcases pioneering BOP businesses as well as the failures--giving special focus to what makes an approach sustainable. Also included are interviews with more than 40 top players, and the case studies include Nestlé, Danone, Walmart, Blue Label Technologies, and Capitec.


The Financial Implications of Firms Business Model Focus Within the Bottom of the Pyramid Market Segment in South Africa

The Financial Implications of Firms Business Model Focus Within the Bottom of the Pyramid Market Segment in South Africa

Author: Lebogang Poonyane

Publisher:

Published: 2013

Total Pages:

ISBN-13:

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The participation of businesses and major corporate companies in poverty stricken lower income markets has been met with opposing, and at times controversial views. The Bottom of the Pyramid proposition is one such idea that encourages business people to get involved in the market. However, the commercial viability of the BOP proposition has yet to be proven. The literature review from this study focuses on the ideas surrounding the appropriate business models that have been put forward through academic literature in order for companies to operate successfully in the lower income market segment. Consequently, the literature also focuses on the developments of the BOP proposition as it relates to the business proposed models. Specific attention is paid to the areas of innovation and replication as strategic focus areas within the BOP business models. The research seeks to highlight the fact that the BOP market segment is a commercially viable market for companies to pursue, and that the business model focus for companies should be centred around the dual application of innovation and replication principles as part of the company's business model. The research study made use of interviews with expert executives and supporting documentary evidence from two case study organisations from within the FMCG industry in South Africa. The results of the research were documented and used to address the primary and secondary research objectives. The research findings ultimately enabled the author to construct a model, which companies interested in pursuing the BOP market could implement in order to operate profitably within the BOP market segment. Copyright.


Financial Inclusion at the Bottom of the Pyramid

Financial Inclusion at the Bottom of the Pyramid

Author: Carol Realini

Publisher: FriesenPress

Published: 2015-07-15

Total Pages: 149

ISBN-13: 146026553X

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As incredible as it may seem in this hyper-connected, technologically advanced era, half the planet’s population exist as “Financial nomads”—those who nourish and shelter themselves without using traditional banking services. While the wealthy live at the top of a metaphorical pyramid, taking financial security and banking services for granted, there are billions of people who struggle at the pyramid’s base in an exhausting state of financial exclusion and insecurity. Times are changing rapidly, but despite global uncertainty, technology has the capacity to reach and equip people in all walks of life. Advances in communications have reconfigured the ease with which we interact with our money—and these advances can provide innovative financial services to the unbanked and underserved around the world. Financial inclusion for all is indeed within our reach, and with this conviction, authors Karl Mehta and Carol Realini propose a vision for a better world and a blueprint to get there. www.carolrealini.com


The Next 4 Billion

The Next 4 Billion

Author: Allen L. Hammond

Publisher: World Resources Institute

Published: 2007

Total Pages: 164

ISBN-13:

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Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.


From Micro-Financing and Base of the Pyramid Concept to Private Social Business by CROWDINVESTING/CROWDFINANCING as a Modern Phenomenon and Chance for Economy

From Micro-Financing and Base of the Pyramid Concept to Private Social Business by CROWDINVESTING/CROWDFINANCING as a Modern Phenomenon and Chance for Economy

Author: Rainer Schenk

Publisher: GRIN Verlag

Published: 2013-04-12

Total Pages: 16

ISBN-13: 3656408645

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Scientific Essay from the year 2013 in the subject Business economics - Investment and Finance, Slovak University of Agriculture in Nitra (Faculty of management and marketing ), course: ICABR2013 Congress South Africa April 2013, language: English, abstract: Der Beseitigung von Armut in den Entwicklungsländern und Schwellenländern sollte zukünftig mehr Beduetung beigemessen werden. Die Beseitigung der Armut sollte strukturiert unter Einsatz moderner Konzepte und Ideen erfolgen. Das Base of Pyramid Konzept von Prahalad ist eine gute Basis hierfür. Der einseitige Einsatz von sogenannten Mikrokrediten hat bisher keine nachhaltigen Erfolge bei der Beseitigung von Armut gebracht.Rund 4 Milliarden Mesnchen in unterschiedlichen Ländern dieser Erde werden als "arm" klassifiziert. Das sind über 50% der Weltbevölkerung. Die finanzielle Unterstützung der Armen soll nicht einseitig Konsum zugunsten MNC (Mulitnational Companies) und deren Profit unterstützen, sondern vielmehr die Integration der Armen in die Wertschöpfungskette ermöglichen. Unternehmen können mit CSR Projekten Arme als "new base of pyramid entreprenieurs" fördern und in deren Prozesse mit einbinden. CRS kann mit crowdfunding und Crowdinvesting bzw. Crowdbankung kombiniert werden, um somit eine Optimierung der Beseitigung der Armut zu ermöglichen. Das bisherige System der Mikrokredite hat weitestgehend versagt und zu einer neuen Finanzierungsblase geführt. Damit hat einmal mehr der typische Finanzsektor ein Stück seiner Existenzberechtigung eingebüßt. Wie das Base dieser Aufsatz.