Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

DOWNLOAD EBOOK

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Fitness Made Simple
Fitness Made Simple

Author: John Basedow

Publisher: McGraw Hill Professional

Published: 2007-09-14

Total Pages: 290

ISBN-13: 0071595864

DOWNLOAD EBOOK

Discover John Basedow's secrets for getting the body you've always wanted Fitness expert and media icon John Basedow's body-transforming plan is literally Fitness Made Simple. After trying just about every fitness fad and gimmick with little success, John developed this multidimensional approach that is improving the bodies and lives of thousands of men and women, from teenagers to grandparents. Fitness Made Simple is not just about losing weight. It's about changing your entire body composition so that you increase lean muscle mass and decrease body fat. This easy-to-follow program eliminates all the guesswork for building the body of your dreams with John's comprehensive “Fitness Triangle”: Nutrition: By concentrating on natural protein sources, healthy fats, and slow-digesting carbs, you'll never be hungry, your junk food cravings will disappear, and fat will melt from your body. Exercise: Utilizing a combination of cardiovascular and weight training workouts, you'll look great, feel better, and strip away fat to reveal those six-pack abs! Supplementation: Not all supplements are created equal. John shows you which fat loss and muscle building products can actually produce cosmetically significant results, rather than just false hope and a depleted bank account. Plus, John tells his own inspiring story of how he took control of his body and life, while accumulating years of health and fitness wisdom along the way. His signature “John-isms”--helpful quotes sprinkled throughout this book--will keep you motivated to stick with your new fitness lifestyle.

Cesar's Way
Cesar's Way

Author: Cesar Millan

Publisher: Crown Archetype

Published: 2006-08-08

Total Pages: 322

ISBN-13: 0307382052

DOWNLOAD EBOOK

Cesar Millan—nationally recognized dog expert—helps you see the world through the eyes of your dog so you can finally eliminate problem behaviors. From his appearances on The Oprah Winfrey Show to his roster of celebrity clients to his reality television series, Cesar Millan is America’s most sought-after dog-behavior expert. But Cesar is not a trainer in the traditional sense—his expertise lies in his unique ability to comprehend dog psychology. Tracing his own amazing journey from a clay-walled farm in Mexico to the celebrity palaces of Los Angeles, Cesar recounts how he learned what makes dogs tick. In Cesar’s Way, he shares this wisdom, laying the groundwork for you to have stronger, more satisfying relationships with your canine companions. Cesar’s formula for a contented and balanced dog seems impossibly simple: exercise, discipline, and affection, in that order. Taking readers through the basics of dog psychology and behavior, Cesar shares the inside details of some of his most fascinating cases, using them to illustrate how common behavior issues develop and, more important, how they can be corrected. You'll learn: • What your dog really needs may not be what you’re giving him • Why a dog’s natural pack instincts are the key to your happy relationship • How to relate to your dog on a canine level • There are no “problem breeds,” just problem owners • How to choose a dog who’s right for you and your family • The difference between discipline and punishment • And much more! Filled with fascinating anecdotes about Cesar’s longtime clients, and including forewords by the president of the International Association of Canine Professionals and Jada Pinkett Smith, this is the only book you’ll need to forge a stronger, more rewarding connection with your four-legged companion.

New American Roget's College Thesaurus in Dictionary Form (Revised &Updated)
New American Roget's College Thesaurus in Dictionary Form (Revised &Updated)

Author: Philip D. Morehead

Publisher: Penguin

Published: 2002-07-01

Total Pages: 913

ISBN-13: 1101220082

DOWNLOAD EBOOK

The ultimate alphabetically arranged thesaurus that will help you find the right word every time—now bigger and better than ever before! This all-new edition of the classic reference work is the one thesaurus no home or office should be without. As easy to use as a dictionary—and just as important for you to own—this is a unique and indispensable treasury of words that will enable you to express your ideas clearly and effectively. With the synonyms and antonyms for each word listed alphabetically for quick, convenient use, this superior reference volume will help you build your vocabulary, improve your writing skills, and enrich your powers of expression. • Simple to use—no index required • More than 5,000 new words and phrases • 2,000 new synonym entry words for more efficient cross-referencing • 30 new categories • Easy-to-read double-column format • Latest colloquial and slang terms • Quotations and phrases that reveal the fascinating history of each word and the ideas it represents

A Dirty Lion
A Dirty Lion

Author: Faye Byrd

Publisher:

Published: 2020-06-17

Total Pages: 236

ISBN-13:

DOWNLOAD EBOOK

He's hard as nails and she's ... harder. Enzo Stone is sent to Crescent City to form a new charter of the Dirty Lions Motorcycle Club. His mission: keep the Werewolves out of Lion territory. Little does he know that putting a stop to the sale of underage girls in their own back yard will bring him more problems than solutions. He thinks he's saving a teenager from a life as a sex slave. But this particular hellcat turns out to be a fully grown woman. And she's pissed. Miranda "Randi" Dawson has been begging local bad boy Jackson Landers, president of the Raging Werewolves Motorcycle Club, to help her earn money for college. When he finally relents, things go epically wrong. There's a new MC in town, and their president thinks it's his job to save the day. Well, she has news for him. Her virginity is hers to sell.

Even Trolls Love Pasties
Even Trolls Love Pasties

Author: Jim Abb

Publisher: Xlibris Corporation

Published: 2011-11-07

Total Pages: 333

ISBN-13: 1465378006

DOWNLOAD EBOOK

Even Trolls Love Pasties looks back to life in Ann Arbor during the 1970s and two freshmen at the University of Michigan as they move through at world of young loves, new friendships, drugs, music, politics, Wolverine football and the occasional ghost. After encountering the slings and arrows that life throws their way, the two embark on a road trip to Daytona Beachvia Seattle.

Antifascisms
Antifascisms

Author: David Ward

Publisher: Fairleigh Dickinson Univ Press

Published: 1996

Total Pages: 260

ISBN-13: 9780838636763

DOWNLOAD EBOOK

This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

New York Magazine
New York Magazine

Author:

Publisher:

Published: 1997-06-23

Total Pages: 178

ISBN-13:

DOWNLOAD EBOOK

New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.