Market-Oriented Technology Management

Market-Oriented Technology Management

Author: Fred Y. Phillips

Publisher: Springer Science & Business Media

Published: 2013-03-14

Total Pages: 422

ISBN-13: 3662085003

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This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.


Promoting High Technology Industry

Promoting High Technology Industry

Author: Jurgen Schmandt

Publisher: Routledge

Published: 2019-05-28

Total Pages: 271

ISBN-13: 1000308340

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In the wake of declining federal involvement in state affairs, state governments have taken the initiative in creating science and technology policies and programs for economic development. The contributors to this study look at the attempts of eight states—California, Florida, Massachusetts, Minnesota, New York, North Carolina, Pennsylvania, and T