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Author: Lee B. Becker
Publisher: Routledge
Published: 2013-10-15
Total Pages: 406
ISBN-13: 1136696369
DOWNLOAD EBOOKFirst published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Author: Lee B. Becker
Publisher: Routledge
Published: 2013-10-15
Total Pages: 395
ISBN-13: 1136696377
DOWNLOAD EBOOKFirst published in 1989. This volume holds a collection of papers to support a project looking at media content in the 1980s and the anticipation of audience behaviours. Some where presented at the conference of the World Association for Public Opinion Research in Montreux, Switzerland in 1987.
Author: Lee B. Becker
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9780415516228
DOWNLOAD EBOOKFirst published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Nico Carpentier
Publisher: Routledge
Published: 2013-07-31
Total Pages: 240
ISBN-13: 1134064543
DOWNLOAD EBOOKThe concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.
Author: Leah A Lievrouw
Publisher: SAGE
Published: 2006-01-17
Total Pages: 500
ISBN-13: 9781412918732
DOWNLOAD EBOOKPraise for the First Edition: `A landmark volume that provides a foundation stone for a new subject - the study of new media. It is stunningly well-edited, offering a very high standard of original contributions in a skilfully orchestrated and organised textbook' - James Curran, Goldsmiths College, University of London `This is the first major review of interactive technologies and their cultural and social context. This is more than a welcome addition to one's library; it is the authoritative overview of international research perspectives on interactive media technologies by leading scholars around the world' - Ellen Wartella, University of Texas, Austin `The Handbook of New Media is a landmark for the study of information and communication technologies within the field of communication. Its international team of editors and authors has brought together insights gained from over two decades of scholarly research. This indispensable reference demonstrates an increased maturity and stature for "new media" research within the field' - William H Dutton, University of Southern California `A truly comprehensive and authoritative volume. This Handbook will be an absolutely essential text for anyone concerned with social aspects of the new media' - Kevin Robins, Goldsmiths College, University of London Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. It stakes out the boundaries of new media research and scholarship and provides a definitive statement of the current state of the field. New to the Student Edition: - Improved organization of material to make it more accessible for students and easier to incorporate into course design - An introduction by the editors, which clearly lays out the main themes in new media studies as well as providing instructors with a guide to how to get the most out of the Handbook in the classroom - All chapters are updated to combine classic studies and background material with latest developments in the field The first edition of the Handbook immediately established itself as the central reference work in the field. This new revised edition offers students the most comprehensive and up-to-date introduction to the area.
Author: Karl Erik Rosengren
Publisher: Routledge
Published: 2005-09-27
Total Pages: 327
ISBN-13: 1134874553
DOWNLOAD EBOOKAddressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the results of an international research programme into the use and effects of television, video and music. Seeing the viewer not simply as passive object but as a very active subject, the contributors engage with every aspect of children's, adolescents' and families' use of the media - its character, causes and consequences. Topics explored include media and social mobility; family commumication, and consumer lifestyles. Confronting the two traditions of lifestyle research and effects research, Media Effects and Beyond offers a much-needed reconceptualization of both. Written at a time when traditional European public service media systems struggle against a tidal wave of commercial electronic media, this book will be important reading for students of contemporary culture and communications, as well as media policy for decision makers.
Author: Sonia Livingstone
Publisher: SAGE
Published: 2002-07-09
Total Pages: 292
ISBN-13: 9780761964674
DOWNLOAD EBOOKWe can no longer imagine leisure, or the home, without media and communication technologies, and for the most part, we would not want to. Yet as worldwide the television screen in the family home is set to become the site of a multimedia culture integrating telecommunications, broadcasting, computing and video, many questions arise concerning their place in our daily lives. Young People and New Media offers an invaluable up-to-date account of children and young people's changing media environment at the end of the twentieth century. By locating the insights drawn from a major empirical research reported in Young People, New Media within a survey of the burgeoning but fragmented research literature on ne
Author: Pamela J. Kalbfleisch
Publisher: Psychology Press
Published: 2013-09-13
Total Pages: 333
ISBN-13: 1135443173
DOWNLOAD EBOOKInterpersonal relationships are the core of our societal system and have been since before the dawn of civilization. In today's world, friends, lovers, companions, and confidants make valuable contributions to our everyday lives. These are the relationships whose members are not automatically participants as a result of their birth and kin affiliations. The focus is on these relationships that must be forged from the sometimes indifferent, and sometimes hostile world. Yet, there is still much that is not known about how these relationships evolve, how partners communicate in on-going relationships, how people keep their relationships together, and how they cope when they fall apart. Primary to the focus of this book is the underlying theme of evolving interpersonal relationships from the initial encounter to the mature alliance. The contributors to this volume provide a contemporary perspective for the study of interpersonal relationships. Fresh areas of scholarly inquiry are presented and existing approaches are re-examined. Research in the introductory chapters breaks new ground, and appraises the ultimate question of what impact initial interactions have on further relational development. The mid-section of the volume concerns communication issues that confront the members of a relationship in process, focusing on how conflict and jealousy are communicated to a relational partner. This research considers relational development as well as obstacles and barriers to evolving relationships. The concluding chapters probe the question: Ultimately do all good things have to come to an end? Employing innovative techniques to examine maturing and disengaging relationships, the research presented here focuses on how interpersonal relationships become committed and mature.
Author: David S. Kaufer
Publisher: Routledge
Published: 2012-10-12
Total Pages: 486
ISBN-13: 1136477489
DOWNLOAD EBOOKThis book bridges an important gap between two major approaches to mass communication -- historical and social scientific. To do so, it employs a theory of communication that unifies social, cultural and technological concerns into a systematic and formal framework that is then used to examine the impact of print within the larger socio-cultural context and across multiple historical contexts. The authors integrate historical studies and more abstract formal representations, achieving a set of logically coherent and well-delimited hypotheses that invite further exploration, both historically and experimentally. A second gap that the book addresses is in the area of formal models of communication and diffusion. Such models typically assume a homogeneous population and a communication whose message is abstracted from the complexities of language processing. In contrast, the model presented in this book treats the population as heterogeneous and communications as potentially variable in their content as they move across speakers or readers. Written to address and overcome many of the disciplinary divisions that have prevented the study of print from being approached from the perspective of a unified theory, this book employs a focused interdisciplinary position that encompasses several domains. It shows the underlying compatibility between cognitive and social theory; between the study of language and cognition and the study of technology; between the postmodern interest in the instability of meaning and the social science interest in the diffusion of information; between the effects of technology and issues of cultural homogeneity and heterogeneity. Overall, this book reveals how small, relatively non-interactive, disciplinary-specific conversations about print are usefully conceived of as part of a larger interdisciplinary inquiry.
Author: Barrie Gunter
Publisher: Routledge
Published: 2016-05-05
Total Pages: 264
ISBN-13: 1317340108
DOWNLOAD EBOOKUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
