This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
British intellectual life between the wars stood at the heart of modernity. The combination of a liberal, uncensored society and a large educated audience for new ideas made Britain a laboratory for novel ways to understand the world. The Morbid Age opens a window onto this creative but anxious era, the golden age of the public intellectual and scientist: Arnold Toynbee, Aldous and Julian Huxley, H. G. Wells, Marie Stopes and a host of others. Yet, as Richard Overy argues, a striking characteristic of so many of the ideas that emerged from this new age - from eugenics to Freud's unconscious, to modern ideas of pacifism and world government - was the fear that the West was facing a possibly terminal crisis of civilization. The modern era promised progress of a kind, but it was overshadowed by a growing fear of decay and death, an end to the civilized world and the arrival of a new Dark Age - even though the country had suffered no occupation, no civil war and none of the bitter ideological rivalries of inter-war Europe, and had an economy that survived better than most. The Morbid Age explores how this strange paradox came about. Ultimately, Overy shows, the coming of war was almost welcomed as a way to resolve the contradictions and anxieties of this period, a war in which it was believed civilization would be either saved or utterly destroyed.
This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook.
A second volume of a three-part series for all ages traces the period between Copernicus's theory about the sun's location at the center of the universe through the early days of atomic theory, offering introductory portraits of such contributors as Giordano Bruno, Galileo, and Isaac Newton.
Sinkankas is the prime authority on gemology (author of Gem Cutting, Gemstones of North America, Beryl, Emerald...) and an expert gem cutter. He is eminently competent to present the critical remarks upon the 7,458 books here given meticulous description, synopsis, and criticism. Sinkankas owned most of these titles (his library was sold to the Gemological Institute of America) and has continued to handle other copies in his bookselling capacity. A noble work that will stand unchallenged for decades. Running headings are absent. Annotation copyright by Book News, Inc., Portland, OR
