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Author: Kara Chan
Publisher: Chinese University Press
Published: 2006
Total Pages: 250
ISBN-13: 9789629962647
DOWNLOAD EBOOK"This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.
Author: Hong Cheng
Publisher: Copenhagen Business School Press DK
Published: 2009
Total Pages: 324
ISBN-13: 9788763002271
DOWNLOAD EBOOKThis book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
Author: Sandra Diehl
Publisher: Springer
Published: 2016-12-29
Total Pages: 498
ISBN-13: 3319447009
DOWNLOAD EBOOKThis handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Author: Frank Joseph Shulman
Publisher: Hong Kong University Press
Published: 2001-01-01
Total Pages: 878
ISBN-13: 9789622093973
DOWNLOAD EBOOKA descriptively annotated, multidisciplinary, cross-referenced and extensively indexed guide to 2,395 dissertations that are concerned either in whole or in part with Hong Kong and with Hong Kong Chinese students and emigres throughout the world.
Author: Barrie Gunter
Publisher: Routledge
Published: 2004-09-22
Total Pages: 195
ISBN-13: 1135626316
DOWNLOAD EBOOKThe current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Author: Elodie Gentina
Publisher: Emerald Group Publishing
Published: 2020-10-23
Total Pages: 260
ISBN-13: 1800432208
DOWNLOAD EBOOKThe New Generation Z in Asia: Dynamics, Differences, Digitalization is the first book to compare the Asiatic Generation Z (born 1990–1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
Author: Wong, Shun-han Rebekah
Publisher: IGI Global
Published: 2019-01-25
Total Pages: 310
ISBN-13: 1522571965
DOWNLOAD EBOOKDigital humanities is a dynamic and emerging field that aspires to enhance traditional research and scholarship through digital media. Although countries around the world are witnessing the widespread adoption of digital humanities, only a small portion of the literature discusses its development in the Asia Pacific region. Digital Humanities and Scholarly Research Trends in the Asia-Pacific provides innovative insights into the development of digital humanities and their ability to facilitate academic exchange and preserve cultural heritage. The content covers challenges including the need to maintain digital humanities momentum in libraries and research communities, to increase international collaboration, to maintain and promote developed digital projects, to deploy and redeploy resources to support research, and to build new skillsets and new professionals in the library. It is designed for librarians, government agencies, industry professionals, academicians, and researchers.
Author: John W.L. Tse
Publisher: Routledge
Published: 2018-02-06
Total Pages: 211
ISBN-13: 1351745514
DOWNLOAD EBOOKThis title was first published in 2002: Why are rates of suicidal behaviour in Chinese adolescents so high? What factors in school, community, family and interpersonal relationships cause this tragedy? Using key new research from leading researchers and social workers with first hand knowledge of these problems in Hong Kong, this enthralling study examines those most at risk and signposts the most effective interventions in therapy and strategic prevention programmes. The result is a highly original and readable account which will be compulsive reading for social workers and academics around the world.
Author: Chau-kiu Cheung
Publisher: Routledge
Published: 2021-03-22
Total Pages: 300
ISBN-13: 1000365123
DOWNLOAD EBOOKThis book addresses the sustainability of happiness and well-being in Chinese societies. It starts by introducing the various conceptions of well-being, particularly in the Chinese sociocultural context. The book then proceeds with the examination of the sustainability of well-being by scrutinizing the effects of sociocultural, contextual, and personal factors on well-being. The contextual factors are the aggregates or averages of personal factors at the contextual levels of the regions and colleges in Mainland China, its special administrative region, and Taiwan. These factors cover personality traits, strengths, orientations, beliefs, values, and idolizing. By bringing together empirical studies and theoretical perspectives applied to Chinese societies, this book offers researchers in social science and humanities a valuable reference work on happiness and well-being in Chinese societies.
Author: Lucy J. Troup
Publisher: Frontiers Media SA
Published: 2024-05-29
Total Pages: 137
ISBN-13: 2832549691
DOWNLOAD EBOOKThe study of addiction draws primarily on methods and approaches to understanding, treating and supporting addiction drawn from traditional approaches. The foundations of which focus on responses seen across groups, but often neglecting to account for the role the individual differences plays in understanding and treating addiction. It is clear from the literature that there is often a lack of consensus in both understanding and treating those struggling with addiction. Individual differences therefore, whilst not always conforming to the accepted model for developing theoretical interpretations and practice in the field, are key to successful outcomes in treating addiction.
