This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Funny, light-hearted monster stories that are perfect for young readers, brought to us by the esteemed Dr. Roach. Billy's new pet hamster is a huge disappointment. Despite his name, Hercules is perhaps the world's laziest rodent. He does nothing besides sleep, eat, and sleep some more. So when Billy sees an advertisement on television for a power snack, he decides that's just the thing to put some hurry into Hercules. But when the formula begins working too well, Billy realizes he may have one massive, hungry problem on his hands.
Never leave a bug behind-- collect all the Battle Bugs books! Sneak attack!An eerie glow from his insect encyclopedia alerts Max Darwin to return to Bug Island. Commander Barton needs Max's help to build a defensive watchtower fortress. In no time, however, chameleons and geckos lay siege to the cliffs around the new camp. The lizards want to destroy the fortress--and take over Bug Island once and for all!
Over 1 million sold in series! Patrick and Beth learn that Mr. Whittaker’s fancy ring can be seen inside the Imagination Station but not outside of the machine. A mysterious letter leads the cousins to fifth-century Rome in search of a special cup that belongs to a monk. If found, the cup could keep the mysterious Albert out of prison. At the Roman Colosseum, Emperor Honorius is hosting a gladiator battle in celebration of a war victory. Beth attends the event as the emperor’s slave; Patrick attends as a monk’s apprentice but is taken prisoner and sent to fight in the arena. During their adventure, the cousins meet Telemachus (a true historical figure), a monk who believes that fighting is wrong. Telemachus is willing to risk everything—even his life—to stop the killing. When the cousins return with the cup, they find that a third letter has been sent with more information about Albert’s fate.
Read it!” —Jess Walter, New York Times bestselling author of Beautiful Ruins "[R]ollicking good fun.” —New York Times Book Review "A tour-de-force." —Laura Miller, Slate In a world beset by amassing forces of darkness, one organization—the Regional Office—and its coterie of super-powered female assassins protects the globe from annihilation. At its helm, the mysterious Oyemi and her oracles seek out new recruits and root out evil plots. Then a prophecy suggests that someone from inside might bring about its downfall. And now, the Regional Office is under attack. Recruited by a defector from within, Rose is a young assassin leading the attack, eager to stretch into her powers and prove herself on her first mission. Defending the Regional Office is Sarah—who may or may not have a mechanical arm—fiercely devoted to the organization that took her in as a young woman in the wake of her mother’s sudden disappearance. On the day that the Regional Office is attacked, Rose’s and Sarah’s stories will overlap, their lives will collide, and the world as they know it just might end. Weaving in a brilliantly conceived mythology, fantastical magical powers, teenage crushes, and kinetic fight scenes, The Regional Office Is Under Attack! is a seismically entertaining debut novel about revenge and allegiance and love.
Ask most Americans, and they'll tell you that presidential campaigns get dirtier and more negative with every election. This text suggests that this may not be as true as we think, and shows that over the last dozen elections, negativity may have been well publicised but hasn't increased.
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.