Increase students' ability to comprehend spoken Spanish; express their ideas & opinions; and analyze cultural perspectives while challenging fixed beliefs and cultural stereotypes. These outcomes motivated the respected author team of Así lo veo, the first Intermediate Spanish program to use a documentary, filmed specifically for the program, as the basis for instruction and learning. Since a documentary captures real situations and personal perspectives it is the perfect vehicle for increasing student engagement. With Así lo veo, the documentary motivates the presentation of content—vocabulary, grammar, and culture—and by extension, the learning. Specifically, Así lo veo documents how six Spanish speakers view timely, provocative themes. Because these are everyday people, not actors, they bring unscripted, real language as well as fresh ideas to the context of learning Spanish.
Increase students' ability to comprehend spoken Spanish; express their ideas & opinions; and analyze cultural perspectives while challenging fixed beliefs and cultural stereotypes. These outcomes motivated the respected author team of Así lo veo, the first Intermediate Spanish program to use a documentary, filmed specifically for the program, as the basis for instruction and learning. Since a documentary captures real situations and personal perspectives it is the perfect vehicle for increasing student engagement. With Así lo veo, the documentary motivates the presentation of content—vocabulary, grammar, and culture—and by extension, the learning. Specifically, Así lo veo documents how six Spanish speakers view timely, provocative themes. Because these are everyday people, not actors, they bring unscripted, real language as well as fresh ideas to the context of learning Spanish. Así lo veo also meets students where they are, online, by providing all digital tools in one place, Centro, including a fully interactive eText.
Like The Man Who Mistook His Wife for a Hat, this is a fascinating voyage into a strange and wonderful land, a provocative meditation on communication, biology, adaptation, and culture. In Seeing Voices, Oliver Sacks turns his attention to the subject of deafness, and the result is a deeply felt portrait of a minority struggling for recognition and respect — a minority with its own rich, sometimes astonishing, culture and unique visual language, an extraordinary mode of communication that tells us much about the basis of language in hearing people as well. Seeing Voices is, as Studs Terkel has written, "an exquisite, as well as revelatory, work."
El propósito de este libro es, fundamentalmente, dar esperanza a aquéllos que atraviesan por la misma situación que una vez vivió la autora Darielys Tejera. Pretende además sacar a la luz una historia con la cual el lector pueda identificarse, y crear una conciencia entre los demás de que el suicidio sí ocurre, y que cuando ocurre, la víctima nunca está sola porque hay muchos que pasan por lo mismo. A algunos se les dan talentos, mientras que otros tienen que encontrar por sí solos su razón de ser. Mis talentos los descubrí. Mi razón de ser la tuve que buscar hasta que la encontré. Mi razón de ser era y es ayudar a otros. Por eso decidí escribir este libro. Creo que todos estamos en este mundo para, en un momento u otro, de una manera o otra, salvar a alguien, aunque no siempre tengamos conciencia de ello.
Our competitive, service-oriented societies are taking a toll on the late-modern individual. Rather than improving life, multitasking, "user-friendly" technology, and the culture of convenience are producing disorders that range from depression to attention deficit disorder to borderline personality disorder. Byung-Chul Han interprets the spreading malaise as an inability to manage negative experiences in an age characterized by excessive positivity and the universal availability of people and goods. Stress and exhaustion are not just personal experiences, but social and historical phenomena as well. Denouncing a world in which every against-the-grain response can lead to further disempowerment, he draws on literature, philosophy, and the social and natural sciences to explore the stakes of sacrificing intermittent intellectual reflection for constant neural connection.
The “propulsive and mesmerizing” (The New York Times) story collection by the International Booker–shortlisted author of The Dangers of Smoking in Bed and Our Share of Night—now with a new short story. The short stories of Mariana Enriquez are: “The most exciting discovery I’ve made in fiction for some time.”—Kazuo Ishiguro “Violent and cool, told in voices so lucid they feel spoken.”—The Boston Globe (Best Books of the Year) Electric, disturbing, and exhilarating, the stories of Things We Lost in the Fire explore multiple dimensions of life and death in contemporary Argentina. Each haunting tale simmers with the nation's troubled history, but among the abandoned houses, black magic, superstitions, lost loves and regrets, there is also friendship, compassion, and humor. Translated by the National Book Award-winning Megan McDowell, these “slim but phenomenal” (Vanity Fair) stories ask the biggest questions of life and show why Mariana Enriquez has become one of the most celebrated new voices in global literature.
DESTINOS is an innovative beginning Spanish program based on a 26-week television series premiering on PBS in the fall of 1992. The 52 half-hour shows of the series use the powerful appeal of a uniquely Hispanic genre -- the telenovela (soap opera) -- to make language and culture come alive. The situation and context of each episode introduce students to the basic structures, language functions and vocabulary groups of Spanish that are then presented in the print materials. (Most grammar explanations and exercises are in the workbook/study guides.) This complete one-year course is designed to help students develop communicative proficiency -- listening, speaking, reading, and writing -- as well as cultural awareness in Spanish. The plot of DESTINOS is designed to engage student viewers from the very beginning. A wealthy Mexican patriarch, nearing the end of his life, reveals a secret he has kept from his family for many years. His revelation leads to some important questions that must be answered before he dies. Raquel Rodríguez, a Mexican-American lawyer, embarks on a search for those answers, a search that takes her to Spain, Argentina, Puerto Rico, and back to Mexico. Students and viewers can join in the search -- learning Spanish and about the rich and diversified cultural context in which it is spoken throughout the world.
"e;Marketing en minutos en tu movil..."e;Chase One Rabbit habla de marketing; del marketing bien centrado. El libro te ayudara a comprender tu propio negocio y a crear estrategias que te ayudaran a venderlo de la mejor manera posible. Combina historias inspiradoras con tecnicas practicas, ofreciendo a emprendedoras y emprendedores creativos las herramientas necesarias para que sus negocios tengan aun mas exito; gracias al marketing estrategico.?Como vender? es una pregunta que nos llevamos haciendo mucho tiempo. David Parrish, consultor y formador internacional, nos ilustra con mensajes sobre venta estrategica y marketing, dibujando historias desde su propia experiencia como emprendedor. Tambien comparte casos de exito reales de algunos de sus clientes.Chase One Rabbit se ha ideado como e-book. Todas las secciones son breves, con el objetivo de ayudarte a crear tu propio plan de marketing estrategico. Cada tema incluye un apartado "e;que hacer ahora"e; y conexiones con otros temas, para que te sea facil definir tus propios objetivos y sacar el maximo provecho de tu negocio creativo.Esto no va de publicidad. Un enfoque de marketing inteligente no tiene que ser caro ni ostentoso. Se trata de comprender tu negocio, centrarlo y reflexionar para desarrollar una estrategia de venta clara y aplicar tecnicas para aumentar el exito, la rentabilidad y tu posicion en el mercado. Chase One Rabbit te ensenara como hacerlo...Conoceras la fuerza del marketing del chismorreo y los beneficios de las recomendaciones boca a oreja. Comprenderas la diferencia entre el marketing estrategico y operativo; entre la comunicacion de marketing y una estrategia sincronizada y simple.Las ventas y el marketing deberian fluir conjuntamente, apoyadas en una estrategia de marketing que sea unica para tu negocio, sector y audiencia. David te plantea cuestiones y analiza ejemplos, creando un kit de herramientas que te ayudara a desarrollar tu propia estrategia de marketing con tecnicas de precision y un discurso pulido.El libro te animara a pensar sobre estrategia y venta, beneficios y marketing de precision. Manteniendote "e;autentico"e; conseguiras que la venta no sea un incordio, y comprenderas que estas vendiendo y porque tus clientes lo quieren. Te ayudara a definir el valor de tu producto o servicio y te sugerira ideas y maneras constructivas de conseguirlo. Te hara pensar sobre mercados locales, nacionales e internacionales. En esta era de marketing digital y de internet, tienes que asegurarte de escoger las mejores herramientas.Tambien abarca las complejidades especificas de dirigir un negocio creativo; como trabajar en un sector que te apasiona, valorar tu trabajo, escoger los clientes adecuados, promocionarte de manera eficaz y hacer que el negocio sea rentable y exitoso.Cada una de las 63 secciones te sugiere algo para reflexionar, y te recomienda acciones que puedes hacer al momento para mejorar tu negocio. Es practico y progresivo y esta disenado para empresas grandes o pequenas - desde startups hasta empresas consolidadas, organizaciones culturales o artisticas o personas emprendedoras creativas - con abundantes ideas e inspiracion en las que sumergirte cada dia.David Parrish ha trabajado por todo el mundo con personas emprendedoras creativas, pequenas empresas, PYMEs digitales, organizaciones artisticas y agencias de apoyo al emprendimiento. Ha trabajado con cientos de empresas en mas de 30 paises. Es especialista en industrias creativas y digitales, ayudando a las personas emprendedoras a emplear la creatividad en sus negocios, para trazar e implementar nuevos modelos de negocio y estrategias de marketing inteligentes.Chase One Rabbit es su segundo libro, que sigue al aclamado "e;T-Shirts and Suits: A Guide to the Business of Creativity"e; (traducido al castellano como Camisetas y Corbatas: Una Guia para los Negocios Creativos), que ha sido traducido y publicado en siete paises.
While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.
