Artificial Intelligence along the Customer Journey
Artificial Intelligence along the Customer Journey

Author: Ada Maria Barone

Publisher: Springer Nature

Published: 2023-12-19

Total Pages: 132

ISBN-13: 3031487923

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The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.

The AI-Powered Enterprise
The AI-Powered Enterprise

Author: Seth Earley

Publisher: Lifetree Media

Published: 2020-04-28

Total Pages: 320

ISBN-13: 9781928055501

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Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence--AI--is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave--rather than be crushed by it--need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.

The AI Marketing Canvas
The AI Marketing Canvas

Author: Raj Venkatesan

Publisher: Stanford University Press

Published: 2021-05-18

Total Pages: 295

ISBN-13: 1503628043

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This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Artificial Intelligence XXXIV
Artificial Intelligence XXXIV

Author: Max Bramer

Publisher: Springer

Published: 2017-12-01

Total Pages: 429

ISBN-13: 3319710788

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This book constitutes the proceedings of the 37th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, AI 2017, held in Cambridge, UK, in December 2017. The 25 full papers and 12 short papers presented in this volume were carefully reviewed and selected from 55 submissions. There are technical and application papers which were organized in topical sections named: machine learning and neural networks; machine learning, speech and vision and fuzzy logic; short technical papers; AI for healthcare; applications of machine learning; applications of neural networks and fuzzy logic; case-based reasoning; AI techniques; and short applications papers.

Adoption and Implementation of AI in Customer Relationship Management
Adoption and Implementation of AI in Customer Relationship Management

Author: Singh, Surabhi

Publisher: IGI Global

Published: 2021-10-15

Total Pages: 289

ISBN-13: 1799879615

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Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Human-Computer Interaction in Intelligent Environments
Human-Computer Interaction in Intelligent Environments

Author: Constantine Stephanidis

Publisher: CRC Press

Published: 2024-08-29

Total Pages: 467

ISBN-13: 1040088961

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This book offers readers a holistic understanding of intelligent environments, encompassing their definition, design, interaction paradigms, the role of Artificial Intelligence (AI), and the associated broader philosophical and procedural aspects. Elaborates on AI research and the creation of intelligent environments. Zooms in on designing interactions with the IoT, intelligent agents and robots. Discusses overarching topics for the design of intelligent environments, including user interface adaptation, design for all, sustainability, cybersecurity, privacy and trust. Provides insights into the intricacies of various intelligent environment contexts, such as in automotive, urban interfaces, smart cities and beyond. This book has been written for individuals interested in Human-Computer Interaction research and applications.

Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration
Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration

Author: Fields, Ziska

Publisher: IGI Global

Published: 2023-05-01

Total Pages: 425

ISBN-13: 1668463687

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Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the world’s population. A small portion of the world’s population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

Applications of Artificial Intelligence in Business, Education and Healthcare
Applications of Artificial Intelligence in Business, Education and Healthcare

Author: Allam Hamdan

Publisher: Springer Nature

Published: 2021-07-12

Total Pages: 503

ISBN-13: 3030720802

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This book focuses on the implementation of Artificial Intelligence in Business, Education and Healthcare, It includes research articles and expository papers on the applications of Artificial Intelligence on Decision Making, Entrepreneurship, Social Media, Healthcare, Education, Public Sector, FinTech, and RegTech. It also discusses the role of Artificial Intelligence in the current COVID-19 pandemic, in the health sector, education, and others. It also discusses the impact of Artificial Intelligence on decision-making in vital sectors of the economy.

Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Author: Kaur, Jasmine

Publisher: IGI Global

Published: 2022-06-24

Total Pages: 327

ISBN-13: 1668444984

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Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.