Architecting Experience
Architecting Experience

Author: Scot R. Wheeler

Publisher: World Scientific

Published: 2015-12-16

Total Pages: 281

ISBN-13: 9814678422

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"In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen."--

Architecting Experience
Architecting Experience

Author: Scot R. Wheeler

Publisher:

Published: 2015-12-16

Total Pages: 280

ISBN-13: 9789814678414

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In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment. Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience," but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

The Experience of Architecture
The Experience of Architecture

Author: Henry Plummer

Publisher: Thames & Hudson

Published: 2016-11-22

Total Pages: 490

ISBN-13: 0500773653

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A thought-provoking consideration of how architecture, from a doorknob to a city plan, can influence human behavior How does the experience of turning a door handle, opening a door from one space into another, affect us? It is no wonder that the door, one of the most elemental architectural forms, has such metaphorical richness. But even on a purely physical human level, the cold touch of a brass handle or the swish of a sliding screen gives rise to an emotional reaction, sometimes modest, occasionally profound. This book aims to understand how these everyday acts are influenced by architectural form, a concept that is vital for all architects to grasp. It considers how specifically built elements and volumes, taken from a wide array of buildings and settings around the world, can affect our powers of decision. From hand-carved stairs in Greek villages to free-floating catwalks, from the elegant processional steps of Renaissance Italy to Frank Lloyd Wright’s masterly manipulation of form, all provide very different experiences of stepping from one level to the next, and all affect our experience of that space. Seamlessly integrating text and image, each chapter focuses on a different aspect of our daily interactions with architecture, looking at stairs, floors and paths, moving interior spaces, perception and perspective, transparency and the relationship between a building and its setting. This book is not just for architects and designers engaged in the production of space, but for all those who seek a richer understanding of their place in the built world.

Architecting Experience: A Conversion Science Handbook (Second Edition)
Architecting Experience: A Conversion Science Handbook (Second Edition)

Author: Scot R Wheeler

Publisher: World Scientific

Published: 2020-08-04

Total Pages: 290

ISBN-13: 9811219885

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This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Rhetoric and Experience Architecture
Rhetoric and Experience Architecture

Author: Liza Potts

Publisher: Parlor Press LLC

Published: 2017-08-04

Total Pages: 364

ISBN-13: 1602359628

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Organizations value insights from reflexive, iterative processes of designing interactive environments that reflect user experience. “I really like this definition of experience architecture, which requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.”—Donald Norman (The Design of Everyday Things)

Designing the Search Experience
Designing the Search Experience

Author: Tony Russell-Rose

Publisher: Newnes

Published: 2013-01-02

Total Pages: 321

ISBN-13: 0123969816

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Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. In this book, the authors weave together the theories of information seeking with the practice of user interface design.

The Space Within
The Space Within

Author: Robert McCarter

Publisher: Reaktion Books

Published: 2016-11-15

Total Pages: 178

ISBN-13: 1780237073

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Alvar Aalto once argued that what mattered in architecture wasn’t what a building looks like on the day it opens but what it is like to live inside it thirty years later. In this book, architect and critic Robert McCarter persuasively argues that interior spatial experience is the necessary starting point for design, and the quality of that experience is the only appropriate means of evaluating a work after it has been built. McCarter reveals that we can’t really know a piece of architecture without inhabiting its spaces, and we need to counter our contemporary obsession with exterior views and forms with a renewed appreciation for interiors. He explores how interior space has been integral to the development of modern architecture from the late 1800s to today, and he examines how architects have engaged interior space and its experiences in their design processes, fundamentally transforming traditional approaches to composition. Eloquently placing us within a host of interior spaces, he opens up new ways of thinking about architecture and what its goals are and should be.

Architecture as Experience
Architecture as Experience

Author: Dana Arnold

Publisher: Routledge

Published: 2004-07-31

Total Pages: 566

ISBN-13: 1134417519

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Architecture as Experience investigates the perception and appropriation of places across intervals of time and culture. The particular concern of the volume is to bring together fresh empirical research and animate it through contact with theoretical sophistication, without overwhelming the material. The chapters establish the continuity of a particular physical object and show it in at least two alternative historical perspectives, in which recognisable features are shown in different lights. The results are often surprising, inverting the common idea of a historic place as having an enduring meaning. This book shows the insight that can be gained from learning about earlier constructions of meaning which have been derived from the same buildings that stand before us today.

X: The Experience When Business Meets Design
X: The Experience When Business Meets Design

Author: Brian Solis

Publisher: John Wiley & Sons

Published: 2015-10-13

Total Pages: 263

ISBN-13: 1118526805

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Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X

Architecture Beyond Experience
Architecture Beyond Experience

Author: Michael Benedikt

Publisher: ORO Applied Research + Design

Published: 2020-03-15

Total Pages: 312

ISBN-13: 9781943532896

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Architecture Beyond Experience is an interdisciplinary work in the service of one goal: the bringing about of a more relational, "posthuman" and yet humanist strain in architecture. It argues against the values that currently guide much architectural production (and the larger economy's too), which is the making, marketing, and staging of ever more arresting experiences. The result, in architecture, is experientialism: the belief that what gives a building value, aside from fulfilling its shelter functions, is how its views and spaces make us personally feel as we move around it. I argue that it's time to find a deeper basis for making and judging architecture, a basis which is not personal-experience-multiplied, but which is dialogical and relational from the start. I use the word relational to describe an architecture that guides people in search of encounter with (or avoidance of) each other and that manifests and demonstrates those same desires in its own forms, components, and materials. Buildings are beings. When architecture, they teach as well as protect; they tell us who we were and who we want to be; they exemplify, they deserve respect, invite investment, and reward affection. These are social-relational values, values that both underlie and go beyond experiential ones (sometimes called "phenomenological"). Such relational values have been suppressed, in part because architects have joined the Experience Economy, hardly noticing they have done so. Architecture Beyond Experience provides the argument and the concepts to ultimately re-center a profession.