Approaching the Dairy Product Markets in China

Approaching the Dairy Product Markets in China

Author: Albert Pan

Publisher: Cloud New Zealand Limited

Published: 2010

Total Pages: 160

ISBN-13: 9780986467226

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As one of the Series of Approaching China, this book presents a full view of China's dairy products market, provides analysis and suggestions on how to approaching this fast growing market. In order to help readers understand the current market environment and know the business rules, culture and characteristics in China, this book includes the introduction on the market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer's behavior, entry barriers, industrial environment and policy trends; introduces the procedure for practicing dairy products business in China, Chinese inspection & standards system, a list of major importers & agencies and annual trade fairs in China. In terms of the writing method, for convenience of readers, authors of this book greatly use a form of illustration plus text analysis and presentation. Through the combination of multiple chart forms such as flow chart, system chart, distribution graph, tendency chart and proportion chart, Approaching the Dairy Product Markets in China visually presents readers with a picture of the Chinese market conditions as well as guidance for entry.


The Emerging Dairy Economy in China

The Emerging Dairy Economy in China

Author: Zhang-Yue Zhou

Publisher:

Published: 2001

Total Pages: 26

ISBN-13:

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Currently per capita consumption of dairy products in China is low. In view of China's strong economic growth and the resulting higher consumer income, whether this would represent a great market potential for dairy products has drawn much interest from the dairy industry both within and outside China. This paper overviews China's dairy market with up-to-date information and highlights important factors affecting its development. The study shows that the growth of demand for dairy products in China is promising. However, despite the fact that China's accession to the WTO will result in reductions in trade barriers, a substantial increase in exports of dairy products to the Chinese market is unlikely in the near future. This is due to a number of reasons including taste differences between the Chinese and the consumers of those major dairy exporters. Increased understanding of the Chinese dairy markets and increased attention to modifying their products to suit the tastes of the Chinese are essential for dairy exporters to succeed in the Chinese market.


The Effects of Cultural Norms on New Zealand's Added-value Dairy Products in China

The Effects of Cultural Norms on New Zealand's Added-value Dairy Products in China

Author: Sunshine Liang Lai

Publisher:

Published: 2011

Total Pages: 250

ISBN-13:

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A strong market demand for safe and quality dairy products provides New Zealand dairy companies with the opportunities to expand their businesses by entering the Chinese market. An in-depth understanding of Chinese consumer perceptions on New Zealand's added-value dairy products is essential for New Zealand companies who wish to develop their businesses in China. Currently there is limited knowledge of the potential impacts of Chinese cultural norms on New Zealand's added-value dairy products and subsequently how these dairy products can be designed specifically to suit the values and needs of Chinese consumers. This study explores these areas and provides New Zealand companies with a more in-depth understanding of the Chinese market. This study adopted a focus group method and focus groups were conducted in four Chinese cities with representatives of Chinese consumers of dairy products. These focus groups investigated the general perceptions of Chinese consumers towards New Zealand's dairy products and the cultural norms associated with different aspects of these products, including: product design, brand design and packaging design. The key findings of this study indicate that although New Zealand's clean, green, natural environment has a positive effect on the Chinese consumers' perceptions of New Zealand's dairy products, this environmental factor did not translate to an obvious competitive advantage for New Zealand's dairy products in Chinese consumer perceptions. In the case of developing a dairy product for Chinese consumers, product design, brand design and packaging design are strongly related to the Chinese tradition of gift-giving and Chinese face psychology. These Chinese cultural norms are also evolving as young Chinese consumers are subject to Western cultural influences. In order for New Zealand companies to succeed in the Chinese market, they must have a better understanding of these Chinese cultural norms. Future research should adopt a mixed-methods design approach by incorporating a quantitative research method to increase coverage of geographical areas and the number of participants. In addition, future research can look into the marketing strategies adopted by different international and local Chinese dairy companies used to promote their products in China.


The Chinese Dairy Sector

The Chinese Dairy Sector

Author: Huiyuan Zou

Publisher:

Published: 2010

Total Pages: 0

ISBN-13:

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Rising values of Chinese dairy imports in recent years generated studies exploring the market potentials for future importing. These studies typically treat the country and its population as uniform and undifferentiated, with homogeneous consumption and production patterns, ignoring the fact that demographic and geographic features are very different across China. At the same time, China's milk production is expanding rapidly, and unevenly in the last 20 years. The supply of milk, a highly perishable commodity, makes the geographic location of production and spatial price differences important factors in defining the availability of milk to populations across the country. The scenarios of inter-regional trade of milk powder and other storable dairy products across China are emerging. This paper is devoted to building an inter-regional dairy trade model for China, and predicting its dynamic internal dairy trade flow under free trade scenario. This paper updates and summarizes dairy product consumption and supply trends in China, and divides China in four regions. Panel data is used to check consumer and producer responses in different regions, and, at the same time, serve as a test for the hypothesis that China's dairy consumption preference and production patterns are different across the country. Partial equilibrium is the framework used to build the inter-regional dairy trade model. Our results show that in the major milk producing of Northwestern China producers will suffer most and local consumers may not benefit that much. Eastern China, the richest area, is not benefiting as much from free trade since its high income consumers are not that price sensitive. This region will continue to be the largest importer among the four regions. Inland China and Western China are less price sensitive in production but more price responsive in consumption. With price reduction under free trade, these regions gain more and a free trade policy will stimulate the imports in these two regions.


An Analysis of the Impact of Trade Liberalization on China’s Dairy Market: a Spatial Equilibrium Model

An Analysis of the Impact of Trade Liberalization on China’s Dairy Market: a Spatial Equilibrium Model

Author: M. He

Publisher:

Published: 2014

Total Pages: 40

ISBN-13:

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In China, the dairy market has expanded in recent years and it relies heavily on the imports from foreign countries. During the past decades, the Chinese dairy market kept opening, and the fast development of China’s dairy trade calls for a research analyzing the effect of trade liberalization on the dairy sector. In this research, we provide a quantitative assessment of the implications of liberalization of the international trade in dairy products between China and its trading partners using a spatial equilibrium model. The model is developed based on 2011 data from open databases. The following five questions are answered in this paper: (1) What is the current situation of China’s dairy sector and how does China’s dairy market develop? (2) What policies are relevant for dairy trade between China and its trade partners now and in the future? (3) How can dairy trade of China be modeled? (4) What data on demand, supply and trade are necessary and available to construct a spatial equilibrium model? (5) What are the effects of trade liberalization on the dairy sector in China? Three scenarios of different levels of trade liberalization are simulated and the simulation result proves the positive influence of trade liberalization on Chinese dairy sector from a welfare perspective. Based on the results, we come up with some policy recommendations. Throughout the thesis, chapter 1 provides a general description of the background and problem analysis. Chapter 2 describes the development of China’s dairy sector and relevant trade policies. A trade model has been developed in Chapter 3. Next, Chapter 4 focuses on the effects of trade liberalization using a graphical analysis. Chapter 5 details the scenarios and simulation results. Finally, Chapter 6 presents the conclusions, recommendations and discussion.