Author: Paul W. Glimcher

Publisher: OUP USA

Published: 2011

Total Pages: 488

ISBN-13: 0199744254

Neuroeconomics has emerged at the border of the social and natural sciences. This book argues that a meaningful interdisciplinary synthesis of the study of human and animal choice is not only desirable, but also well underway, and so it is time to develop formally a foundational approach for the field.