Applying Metalytics to Measure Customer Experience in the Metaverse

Applying Metalytics to Measure Customer Experience in the Metaverse

Author: Bathla, Devesh

Publisher: IGI Global

Published: 2022-06-24

Total Pages: 255

ISBN-13: 1668461358

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In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g., vote on decisions). This democratic ownership economy coupled with the possibility of interoperability could unlock immense economic opportunities whereby digital goods and services are no longer captive to a singular gaming platform or brand. As the world steps into the metaverse, it is imperative to spark conversations with all objects and those interacting within the next dimension. Applying Metalytics to Measure Customer Experience in the Metaverse introduces metalytics, a new perspective on analytics for the new dimension of spatial and immersive Web 3.0. It presents the new conversations in the elements of a new digital age converging at a large scale. Covering topics such as big data analytics, financial services, and network analysis, this premier reference source is an essential resource for business leaders and executives, IT managers, entrepreneurs, financial specialists, consultants, statisticians, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.


Transforming Education with Virtual Reality

Transforming Education with Virtual Reality

Author: Reena Malik

Publisher: John Wiley & Sons

Published: 2024-01-30

Total Pages: 290

ISBN-13: 1394200471

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TRANSFORMING EDUCATION WITH VIRTUAL REALITY The book provides an in-depth and comprehensive knowledge reviewof the use of virtual reality in the education industry and businesses. Virtual reality (VR) technology has thoroughly transformed education by providing engaging and immersive ways for students to experience their education and by offering visual learning, creative development, etc., to enhance their studies. Moreover, with increasing accessibility, both students and educators can utilize it for effective teaching and learning. By embracing this VR-related technology, teachers can transform traditional classrooms into lively ones. Businesses can also leverage VR for skilling, up-skilling, and re-skilling. This book is divided into two parts. Part I discusses the opportunities, challenges, and application of VR technology, and Part II focuses on reimagining education with the metaverse. Readers will find in this book: a description of the relationship between virtual reality and student behavior; a review of VR-enabled tools and techniques for an immersive environment; a discussion on VR in the context of vocational education by developing a conceptual framework and roadmap for its adoption; an overview of the advantages, disadvantages, and mechanisms of VR through a detailed analysis showing a comparison of the strong and weak points of the technologies being used in education; a look at the future of learning in the context of VR; a description of the relevance of VR in emerging economies with the help of bibliometric analysis and discusses its future potential; a review of Metaverse as a new education avatar showcasing diverse educational experiences and how to reimagine teaching; an explanation of the relevance of emerging digital technologies in upskilling employees in fashion retail to impart an immersive experience for customers; a proposed framework for mapping the use of VR for students with autistic spectrum disorder (ASD). Audience The book is designed for information technologists, educational researchers, teachers, policymakers, government officials, and business managers.


Applications of Neuromarketing in the Metaverse

Applications of Neuromarketing in the Metaverse

Author: Gupta, Monika

Publisher: IGI Global

Published: 2023-05-22

Total Pages: 365

ISBN-13: 1668481529

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The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.


Green Metaverse for Greener Economies

Green Metaverse for Greener Economies

Author: Sukanta Kumar Baral

Publisher: CRC Press

Published: 2024-06-28

Total Pages: 391

ISBN-13: 1040046584

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This book reviews Metaverse, the possibilities and difficulties of sustainable development, and policy suggestions, especially within the context of the 2030 Agenda. Green Metaverse for Greener Economies examines how the metaverse holds the potential to significantly reduce carbon emissions, whether through the replacement of physical goods with digital ones, the substitution of in-person interactions with virtual ones, or the creation of digital twins that will aid in the optimization of the physical world, from the planet to specific individuals thereby leading to sustainable world. The book includes a number of case studies, exploratory studies utilizing quantitative analysis, scientific studies, and qualitative studies to demonstrate how metaverse leading innovation and technology aids to achieve business sustainability in the emerging economies while also having an impact on the global economy (SDGs). This book will be useful for engineers, managers, and policy makers working on improving sustainability and reducing their carbon emissions through more energy-efficient processes. Features: Shares essential policy tools on innovation and technology for sustainable computing. Reviews metaverse, the possibilities and difficulties of sustainable development, and policy suggestions, especially within the context of the 2030 Agenda. Explores green technology concept, difficulties, and challenges ahead. Includes several case studies, exploratory studies utilizing quantitative analysis, scientific studies, and qualitative studies to demonstrate how metaverse leading innovation. Explores innovative technology in sustainable society like digital transformational, metaverse in business management, and innovative technology in healthcare.


Handbook of Research on Advancements of Contactless Technology and Service Innovation in Library and Information Science

Handbook of Research on Advancements of Contactless Technology and Service Innovation in Library and Information Science

Author: Holland, Barbara

Publisher: IGI Global

Published: 2023-06-14

Total Pages: 409

ISBN-13: 1668476940

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In the past twenty years, contactless technology has been helping us to conduct transactions quickly, easily, and securely. Contactless is here to stay, and it is expected to grow and become even more widely used in the coming years. The COVID-19 pandemic changed the way we work, travel, and connect with family and friends, and it simultaneously revolutionized the way we conduct business and everyday transactions. As technology changes daily, libraries have continued to upgrade. The Handbook of Research on Advancements of Contactless Technology and Service Innovation in Library and Information Science provides the reader with a variety of emerging trends concerning contactless technology in libraries, information centers, and other enterprises. This book offers chapters on emerging research, surveys, and technology. Covering topics such as digital libraries, metaverse, and security challenges, this major reference work is an essential resource for librarians, information professionals, administrators, students and educators of higher education, researchers, and academicians.


Beyond Reality: Navigating the Power of Metaverse and Its Applications

Beyond Reality: Navigating the Power of Metaverse and Its Applications

Author: Mostafa Al-Emran

Publisher: Springer Nature

Published: 2024-01-29

Total Pages: 223

ISBN-13: 3031513002

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This book explores current research trends in the context of the Metaverse’s impact on the tourism and marketing industries while delving into some case studies on education and finance. These trends are examined through various case studies utilizing distinct analytical methods. The chapters are expected to support scholars and postgraduate students in furthering their research in this field and in recognizing prospective advancements in the applications of the Metaverse.


Mobile Radio Communications and 5G Networks

Mobile Radio Communications and 5G Networks

Author: Nikhil Marriwala

Publisher: Springer Nature

Published: 2023-02-14

Total Pages: 689

ISBN-13: 9811979820

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This book features selected high-quality papers from the Third International Conference on Mobile Radio Communications and 5G Networks (MRCN 2022), held at University Institute of Engineering and Technology, Kurukshetra University, Kurukshetra, India, during June 10–12, 2022. The book features original papers by active researchers presented at the International Conference on Mobile Radio Communications and 5G Networks. It includes recent advances and upcoming technologies in the field of cellular systems, 2G/2.5G/3G/4G/5G, and beyond, LTE, WiMAX, WMAN, and other emerging broadband wireless networks, WLAN, WPAN, and various home/personal networking technologies, pervasive and wearable computing and networking, small cells and femtocell networks, wireless mesh networks, vehicular wireless networks, cognitive radio networks and their applications, wireless multimedia networks, green wireless networks, standardization of emerging wireless technologies, power management and energy conservation techniques.


Current Research Trends in Business and Technology Management

Current Research Trends in Business and Technology Management

Author: Ramesh Kumar Chaturvedi

Publisher: OrangeBooks Publication

Published: 2024-09-17

Total Pages: 157

ISBN-13:

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In a continued effort to present the latest thoughts of researchers in domain of business and technology management and to benefit industry and academia, like my previous books, this book also intends to fulfill the quest for knowledge for all having interest in current research in the field of Business and Technology Management. The research output of respective authors is presented in the form of edited book and carries chapters on issues researched and contemplated by them. Certain contemporary topics of interest in management that are covered in the chapters of this book are Role of Artificial Intelligence in better decision making, particularly in context of Data warehousing and Business process management is discussed in some of the chapters. Another Interesting aspect of technology that is touching common man life is IoT, so one chapter discusses the role and impact of IoT in business decision making. One author also tried to present the future scenario of business environment and marketing in light of growing impact of artificial intelligence. Another author focuses on how science and technology is to influence the agriculture and surrounding business. Few authors have presented the recent developments in the field of human resource management. Conceptualization of metaverse in HRM and improving work life balance among employees are presented by these authors. One article has explored the role of ethical practices in innovation and entrepreneurship. In the field of financial management, we found two chapters that are raising the important aspects of finance management. One is providing insight over management of microfinance to address the challenge of micro-credit deficit in India and another chapter is presenting the current trends in Mutual fund industry of India. Care has been taken to ensure the presentation of original ideas as contributed by respective authors. Editors does not claim the ideas presented in this book as their own nor they vouch the originality of research content, however we neither tolerate nor promote plagiarism and follow best ethical practices of publishing. Chapters are prepared by respective authors and submitted for inclusion in this edited book which is reviewed by subject experts. For academic interest of students, academicians and industry editor represented research outcomes in through this book. Concepts discussed in the book are well recognized and has contemporary relevance in this discipline of study. Contents as much possible are properly and suitably attributed to citable references, though may not be exhaustively. Any error typographical, citation or otherwise is regretted.


Global Trends in Technology Startup Project Development and Management

Global Trends in Technology Startup Project Development and Management

Author: Srikanta Patnaik

Publisher: Springer Nature

Published: 2023-10-13

Total Pages: 216

ISBN-13: 303140324X

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Innovative ideas provide solutions to problems that creators are passionate about, which stimulates the decision of technology-based company creation. This book explores the fundamental elements and economic valuation of technology-based startups and their immediate ecosystems. It covers all the phases and the required competencies for technological startup creation and development. This book also provides a comprehensive coverage of methods and recommendations for defining and assessing opportunities to create new tech companies for many young researchers or students aspiring to be innovators. Featuring contributions from financial market analysts, business professionals, and venture capitalists, this book benefits readers from different disciplines, technical or non-technical, associated with tech startup projects.


Adoption of NFTs and Cryptocurrency in Marketing

Adoption of NFTs and Cryptocurrency in Marketing

Author: Malik, Reena

Publisher: IGI Global

Published: 2024-04-23

Total Pages: 317

ISBN-13:

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In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.