Springs of Texas
Springs of Texas

Author: Gunnar M. Brune

Publisher: Texas A&M University Press

Published: 2002

Total Pages: 616

ISBN-13: 9781585441969

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This text explores the natural history of Texas and more than 2900 springs in 183 Texas counties. It also includes an in-depth discussion of the general characteristics of springs - their physical and prehistoric settings, their historical significance, and their associated flora and fauna.

Tracing Technique in Geohydrology
Tracing Technique in Geohydrology

Author: Werner Kass

Publisher: Routledge

Published: 2018-12-12

Total Pages: 608

ISBN-13: 1351407325

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This translation of the original German textbook, Hydrogeologie, summarizes tracing techniques. Individual chapters have been contributed by relevant experts from geology, hydrology, chemistry and virology, and engineering and isotope specialists. Text contributions are complemented by numerous figures. A cd rom will assist in the evaluation and presentation of data from tracing tests.

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Applying Ecological Principles to Land Management
Applying Ecological Principles to Land Management

Author: Virginia H. Dale

Publisher: Springer Science & Business Media

Published: 2001-07-20

Total Pages: 376

ISBN-13: 9780387951003

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This volume incorporates case studies that explore past and current land use decisions on both public and private lands, and includes practical approaches and tools for land use decision-making. The most important feature of the book is the linking of ecological theory and principle with applied land use decision-making. The theoretical and empirical are joined through concrete case studies of actual land use decision-making processes.