Mapping Experiences
Mapping Experiences

Author: Jim Kalbach

Publisher: "O'Reilly Media, Inc."

Published: 2016-04-25

Total Pages: 652

ISBN-13: 1491923482

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Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

Mapping Experiences
Mapping Experiences

Author: James Kalbach

Publisher: O'Reilly Media

Published: 2020-11-23

Total Pages: 438

ISBN-13: 1492076600

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Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

Med School Confidential
Med School Confidential

Author: Robert H. Miller

Publisher: St. Martin's Griffin

Published: 2007-04-01

Total Pages: 308

ISBN-13: 1429907185

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Med School Confidential from Robert H. Miller and Daniel M. Bissell uses the same chronological format and mentor-based system that have made Law School Confidential and Business School Confidential such treasured and popular guides. It takes the reader step-by-step through the entire med school process--from thinking about, applying to, and choosing a medical school and program, through the four-year curriculum, internships, residencies, and fellowships, to choosing a specialty and finding the perfect job. With a foreword by Chair of the Admissions Committee at Dartmouth Medical School Harold M. Friedman, M.D., Med School Confidential provides what no other book currently does: a comprehensive, chronological account of the full medical school experience.

Salesforce Platform App Builder Certification
Salesforce Platform App Builder Certification

Author: Rakesh Gupta

Publisher: Apress

Published: 2019-12-16

Total Pages: 248

ISBN-13: 1484254791

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New or intermediate developers will want to use this hands-on guide to prepare for the Salesforce Certified Platform App Builder credential, awarded for designing, building, and implementing applications using the declarative customization capabilities of the Salesforce Platform. This is the first book available covering this content, and Salesforce training is very costly. This book is filled with real-world examples and hands-on exercises, enabling you to prepare for the certification exam in a short span of time. Multiple-choice study questions and exercises are included to help you apply what you learn in each chapter. Author Rakesh Gupta explains Salesforce Platform fundamentals, including knowledge about the limitations of the declarative platform and when to use programmatic development versus the AppExchange. Data management and data analytics are covered. And you will learn how to set up organization-wide features that affect the look and feel of your application. Sandbox design patterns and process automation tools available in Salesforce are discussed and you will know when to use them. You will become familiar with a wide array of topics, including designing a mobile app and reporting in Salesforce. What You Will Learn Know when to use declarative development versus programmatic development versus the AppExchange Understand the Salesforce data model, field type (when to use which fields), and how and when to use an external object in Salesforce Be familiar with security and settings in Salesforce See how easily users can migrate to the Lightning experience from the classic platform Implement business process automation using declarative features Apply the automation process in Salesforce Utilize Process Builder and manage its power to automate business processes Use sandboxes and deployment tools Who This Book Is For New or intermediate Salesforce developers or anyone in the Salesforce development arena who wants to learn or explore the platform

The Journey Mapping Playbook
The Journey Mapping Playbook

Author: Jerry Angrave

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-10-12

Total Pages: 156

ISBN-13: 311064133X

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The Journey Mapping Playbook is an accessible how-to toolkit aimed at customer experience and marketing professionals looking for ways to improve customer and employee experience. Using visualisation, templates and case studies this is a practical guide to planning, facilitating and delivering a strategic, supportive and effective journey mapping workshop. The Journey Mapping Playbook is based on the author’s real-world experience of running hundreds of journey mapping sessions. Understanding the priorities and pain points in customers’ lives is critical to achieve business success. Helping you to nurture better and more profitable customer experiences, this book will help you to: Define journey mapping Understand why it is commercially important Prioritise which journeys to focus on and how Decide who to invite and which tools to prepare Plan for an effective session Make every stage of the journey relevant and purposeful Build an ongoing programme The Journey Mapping Playbook shows you how to understand your customers better, whatever the size or sector of your business. Jerry Angrave, Founder and CEO of Empathyce, UK

A Complete Guide to Burp Suite
A Complete Guide to Burp Suite

Author: Sagar Rahalkar

Publisher: Apress

Published: 2020-11-07

Total Pages: 167

ISBN-13: 9781484264010

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Use this comprehensive guide to learn the practical aspects of Burp Suite—from the basics to more advanced topics. The book goes beyond the standard OWASP Top 10 and also covers security testing of APIs and mobile apps. Burp Suite is a simple, yet powerful, tool used for application security testing. It is widely used for manual application security testing of web applications plus APIs and mobile apps. The book starts with the basics and shows you how to set up a testing environment. It covers basic building blocks and takes you on an in-depth tour of its various components such as intruder, repeater, decoder, comparer, and sequencer. It also takes you through other useful features such as infiltrator, collaborator, scanner, and extender. And it teaches you how to use Burp Suite for API and mobile app security testing. What You Will Learn Understand various components of Burp Suite Configure the tool for the most efficient use Exploit real-world web vulnerabilities using Burp Suite Extend the tool with useful add-ons Who This Book Is For Those with a keen interest in web application security testing, API security testing, mobile application security testing, and bug bounty hunting; and quality analysis and development team members who are part of the secure Software Development Lifecycle (SDLC) and want to quickly determine application vulnerabilities using Burp Suite

The Complete Guide to iPhone 12 Mini
The Complete Guide to iPhone 12 Mini

Author: Ian Osborne

Publisher: Black Dog Media Ltd

Published: 2020-11-01

Total Pages: 180

ISBN-13:

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Combining style, power and some great new features, the iPhone 12 mini takes Apple’s smartphone to a whole new level. Its operating system, iOS 14, also brings exciting new features and enhancements. Together, they make for a world-beating mobile experience. Over the 180 pages in this guidebook, we get to the heart of the awesome iPhone 12 mini and the iOS 14 operating system, bringing you guides, tips and tutorials that help you get the most from your new Apple smartphone.

Observing the User Experience
Observing the User Experience

Author: Elizabeth Goodman

Publisher: Elsevier

Published: 2012-09-01

Total Pages: 601

ISBN-13: 0123848709

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Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences. The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people's needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products' user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors. - Explains how to create usable products that are still original, creative, and unique - A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user - Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively - Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users

Appsters
Appsters

Author: Bobby Gill

Publisher:

Published: 2012-11-27

Total Pages: 240

ISBN-13: 9780988686526

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Do you have an idea for a mobile app that you want to bring to life? From Bobby Gill and Jordan Gurrieri, the creators of the popular app entrepreneurship blog 'Idea To Appster', comes 'Appsters: A Beginner's Guide to App Entrepreneurship'. You don't need to be a programmer or technical wizard to create a successful app business, Appsters will show you how. Using their first hand experience launching multiple successful mobile apps, along with interviews conducted with other successful app entrepreneurs, Bobby and Jordan give you an easy-to-understand and comprehensive look at everything you need to know to take your idea and turn it into a successful app business. Written for a non-technical audience, Appsters breaks through the technical jargon to give you a plain-spoken, entertaining and end-to-end understanding of app entrepreneurship. From designing engaging user experiences, to choosing the right mobile platform, to effective marketing and promotion, follow along as Bobby and Jordan go step-by-step through the entire process of designing, building and releasing a mobile app for the iPhone from scratch. Appsters is a must have guide for the aspiring app entrepreneur. With Appsters you'll learn: What separates the great money making apps from the rest of the pack. How to design beautiful apps that users will love to use and tell their friends about. How to use paid-downloads, 'freemium' functionality and advertising to monetize your app from day 1. How to manage the app development process from managing off-shore development teams to finding the right engineers to work on your app. The secrets to marketing your app. Learn how successful app entrepreneurs use press releases, web sites, and social media to help their apps go viral and get thousands of downloads within a few weeks.

The Complete Guide to Personal Training
The Complete Guide to Personal Training

Author: Morc Coulson

Publisher: Bloomsbury Publishing

Published: 2024-10-10

Total Pages: 385

ISBN-13: 1399412582

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A revised and updated third edition of the popular Complete Guide to Personal Training with up-to-date content and new exercises. This is the complete reference guide for anyone working as a personal trainer, or studying to become one, with an in-depth look into the role of the trainer in relation to codes of conduct and client care. This comprehensive book contains practical tips and advice for designing a range of exercise programmes for clients. It also focuses on the best ways to sustain a financially successful personal training business and stand out from the crowd. This new third edition includes: - Brand-new illustrated stretches and exercises - Advice on training at home or outdoors - A spotlight on client well-being - Updated government guidelines, statistics and scientific findings - Guidance on adapting exercises for disabled or vulnerable clients - National guidelines for nutrition and weight. This is essential reading for personal trainers in the health and fitness industry and for those teaching or studying for qualifications in this area.