Essentials of Business Communication
Essentials of Business Communication

Author: Mary Ellen Guffey

Publisher: South Western Educational Publishing

Published: 2004

Total Pages: 0

ISBN-13: 9780324233643

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This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Business Communication Process and Product, Brief Edition, 7th  Edition
Business Communication Process and Product, Brief Edition, 7th  Edition

Author: Mary Ellen Guffey

Publisher: Cengage Canada

Published: 2021-03-23

Total Pages: 53

ISBN-13: 0176910182

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Business Communication: Process and Product, Seventh Brief Canadian Edition, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant. Students are introduced to the various recursive steps (process) in creating effective business documents (product). Business Communication: Process and Product was developed to equip students with skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication!

Essentials of Business Communication
Essentials of Business Communication

Author: Mary Ellen Guffey

Publisher:

Published: 2018-01-22

Total Pages: 448

ISBN-13: 9780176721244

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With an emphasis on written and oral communication skills in our technologically enhanced workplace, the ninth Canadian edition of Essentials of Business Communication is designed to help students gain confidence in their communication skills, better preparing them for both their academic career and beyond. Our complete learning package is supported by three components: a textbook, an integrated workbook, and MindTap, our online digital platform. Within our complete solution, we provide students with the instruction and guidance to understand how important and necessary strong communication skills are for success in one's career. Using real-life business examples, we bring the instruction to life and allow students to immerse themselves in an experiential learning environment. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Almonte: your authoritative and trusted brand in Business Communication!

Economics Private and Public Choice
Economics Private and Public Choice

Author: James D Gwartney

Publisher: Elsevier

Published: 2013-09-11

Total Pages: 679

ISBN-13: 1483264300

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Economics: Private and Public Choice is an aid for students and general readers to develop a sound economic reasoning. The book discusses several ways to economic thinking including six guideposts as follows: (i) scarce goods have costs; (ii) Decision-makers economize in their choices; (iii) Incentives are important; (iv) Decision-makers are dependent on information scarcity; (v) Economic actions can have secondary effects; and (vi) Economic thinking is scientific. The book explains the Keynesian view of money, employment, and inflation, as well as the monetarist view on the proper macropolicy, business cycle, and inflation. The book also discusses consumer decision making, the elasticity of demand, and how income influences demand. The text analyzes costs and producer decisions, the firm under pure competition, and how a competitive model functions. The book explains monopoly, and also considers the high barriers that prevent entry such as legal barriers, economies of scale, and control over important resources. The author also presents comparative economic systems such as capitalism and socialism. This book can prove useful for students and professors in economics, as well as general readers whose works are related to public service and planning in the area of economic development.

Understanding Management
Understanding Management

Author: Richard L. Daft

Publisher: Cengage Learning

Published: 2012-01-01

Total Pages: 720

ISBN-13: 9781111580247

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Prepare your students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market leading text that captivates your students. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies where most students will begin their careers, as well as within larger global enterprises. Many examples focus on the constantly-evolving entertainment industry. Students gain valuable insights into real, contemporary business as they examine today's best management practices. This edition helps students establish and build upon practical skills they can readily apply to future or current careers. Engaging examples and numerous skill-building and application exercises in every chapter help students deepen their understanding and refine their management abilities. With a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. The book's complete ancillary package provides flexibility and solid support for your course as you use UNDERSTANDING MANAGEMENT, 8E to prepare today's students to seize business opportunities and lead change. Be sure to also investigate the menu of high impact digital options available with this edition, including Aplia and CengageNOW. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Scientific Writing and Communication
Scientific Writing and Communication

Author: Angelika H. Hofmann

Publisher: Oxford University Press, USA

Published: 2019-11-15

Total Pages: 768

ISBN-13: 9780190063283

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Practical and easy to use, Writing in the Biological Sciences: A Comprehensive Resource for Scientific Communication, Fourth Edition, presents students with all of the techniques and information they need to communicate their scientific ideas, insights, and discoveries. Angelika H. Hofmannintroduces students to the underlying principles and guidelines of professional scientific writing and then teaches them how to apply these methods when composing essential forms of scientific writing and communication. Ideal as a free-standing textbook for courses on writing in the biologicalsciences or as reference guide in laboratories, this indispensable handbook gives students the tools they need to succeed in their undergraduate science careers and beyond.