Emerging Issues and Challenges in Business & Economics
Author: Francesco Ciampi
Publisher: Firenze University Press
Published: 2009
Total Pages: 610
ISBN-13: 8864530592
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Proceedings of IAC in Budapest 2018
Author: Group of Authors
Publisher: Czech Institute of Academic Education
Published: 2018-08-14
Total Pages: 269
ISBN-13: 8088203074
DOWNLOAD EBOOKInternational Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Engineering, Transport, IT and Artificial Intelligence Budapest, Hungary 2018 (IAC-GETL + IAC-MEBM + IAC-ETITAI), August 17 - 18, 2018
Locus of Control: Antecedents, Consequences and Interventions Using Rotter’s Definition
Author: Yasmin Iles-Caven
Publisher: Frontiers Media SA
Published: 2021-09-07
Total Pages: 150
ISBN-13: 288971263X
DOWNLOAD EBOOKStrategic Entrepreneurship
Author: Nezameddin Faghih
Publisher: Springer Nature
Published: 2021-12-10
Total Pages: 321
ISBN-13: 3030860329
DOWNLOAD EBOOKThe result of the application of strategic management philosophy to the nexus of entrepreneurship, innovation, and economy, strategic entrepreneurship fosters sustainable development and competitiveness. This volume provides an introduction to the theories of strategic entrepreneurship and accounts of their real-world applications in the entrepreneurial sector. The book is divided into three parts. Chapters in Part I discuss strategic entrepreneurship dynamics and mechanisms. Chapters in Part II focus on strategic entrepreneurship concepts and theories. Chapters in Part III provide global examples of strategic entrepreneurship practices in action. Presenting a view of strategic entrepreneurship across diverse sectors and industries, this edited volume will be attractive to researchers and students interested in management, entrepreneurship, economics, public administration, and public policy, as well as corporate strategists, managers, and policymakers looking to integrate the principles of strategic entrepreneurship.
Branding and Sustainable Competitive Advantage: Building Virtual Presence
Author: Kapoor, Avinash
Publisher: IGI Global
Published: 2011-09-30
Total Pages: 294
ISBN-13: 1613501722
DOWNLOAD EBOOKSuccessful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
The Journal of Product Innovation Management
Author:
Publisher:
Published: 2003
Total Pages:
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DOWNLOAD EBOOKProceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Author: Harlan E. Spotts
Publisher: Springer
Published: 2014-11-10
Total Pages: 254
ISBN-13: 331911882X
DOWNLOAD EBOOKFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
EBOOK: Principles and Practice of Marketing
Author: JOBBER, DAVID/E
Publisher: McGraw Hill
Published: 2016-03-16
Total Pages: 845
ISBN-13: 0077174151
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Author: Colin Campbell
Publisher: Springer
Published: 2015-12-01
Total Pages: 955
ISBN-13: 3319241842
DOWNLOAD EBOOKThis volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
