Cultural Studies
Cultural Studies

Author: Lawrence Grossberg

Publisher: Routledge

Published: 2005-08-05

Total Pages: 238

ISBN-13: 1134834861

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First published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

How Educated English Speak English
How Educated English Speak English

Author: Ingrid Wotschke

Publisher: Frank & Timme GmbH

Published: 2014-08-21

Total Pages: 253

ISBN-13: 3732900622

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How do educated English speak English? Does it sound like Oxford or rather like Cockney? Why did traditional pronunciation habits and criteria of acceptability change radically during the 20th century, when even the BBC world service got a new sound? How to cope with the impacts of this change; what is the actual ‘standard’? Speech accent is not only a regional, but also a social marker. Ingrid Wotschke discusses educated pronunciation in its changing social contexts, supported by numerous speech samples and illustrations. Besides, she presents the alternative model of current Educated English English. This book is written for scholars and students of English and for anyone else interested in English language and culture.

Understanding the Older Consumer
Understanding the Older Consumer

Author: Barrie Gunter

Publisher: Routledge

Published: 2012-10-12

Total Pages: 192

ISBN-13: 1134663919

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In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

Social Work, the Media and Public Relations (Routledge Revivals)
Social Work, the Media and Public Relations (Routledge Revivals)

Author: Bob Franklin

Publisher: CRC Press

Published: 2014-06-17

Total Pages: 257

ISBN-13: 1317744233

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Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.

The Entertainment Functions of Television
The Entertainment Functions of Television

Author: P. H. Tannenbaum

Publisher: Psychology Press

Published: 2014-03-18

Total Pages: 268

ISBN-13: 1317770382

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First published in 1980. This volume is an indirect product of the activities of the Committee on Television and Social Behavior of the Social Science Research Council (SSRC). This is a collection of essays looking at the entertainment function of television in the United States.

Media Research Methods
Media Research Methods

Author: Ina Bertrand

Publisher: Bloomsbury Publishing

Published: 2017-10-13

Total Pages: 386

ISBN-13: 1350306665

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This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.