Analysis of Impact of E-commerce Retailers Penetration Into Air Cargo Market on International Cargo Airline Business
Author: Vasily Lobanets
Publisher:
Published: 2016
Total Pages:
ISBN-13:
DOWNLOAD EBOOKThis study pursues an aim to analyze how e-commerce retailers entry to air cargo market with own air fleet development might influence international cargo airline business. The Russian air carrier, AirBridgeCargo, was selected as a research object. A preliminary analysis was conducted to form a theoretical basis for achieving the main research goal. This analysis included providing a general overview of air cargo and e-commerce markets and further evaluation of ecommerce impact on air cargo. Then a methodology comprising four consistent stages was employed to reveal step by step some facts required to provide a comprehensive answer to the research question. Results obtained with selected methodology application demonstrated that e-commerce retailers penetration into air cargo market might affect AirBridgeCargo and other cargo airlines in both negative and positive ways depending on what kind of strategy they will follow to withstand this new market entrant challenge. A recommendation part conjectured that a combination of competition and cooperation strategies changing according to market conditions of particular regions might be selected in relation to e-commerce retailers and their air cargo operations development as an optimal decision to embrace growing air cargo volumes of e-commerce shipments.