Provides an introduction to analysing media texts. This book with its award winning DVD, helps students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.
Some of the most important questions regarding the relationship between media and culture are about communication. How are the meanings which make up a culture shared in society? How is power performed in the media? What identities and relationships take shape there? Media Discourses introduces readers to discourse analysis to show how media communication works. Written in a lively style and drawing on examples from contemporary media, it discusses what precisely gets represented in mediatexts, who gets to do the talking, what knowledge people need toshare in order to understand the media and how power relations are reinforced or challenged. Each chapter discusses a particular media genre, including news, advertising, reality television and weblogs. At the same time, each chapter also introduces a range of approaches to media discourse, from analysis of linguistic details to the rules of conversation and the discursive construction of selfhood. A glossary explains key terms and suggestions for further reading are given at the end of each chapter. This is a key text for media studies, mass communication, communication studies, linguistics and journalism studies students.
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
We are delighted to introduce the proceedings of the first edition of the 2019 International Conference on Advances in Education, Humanities, and Language (ICEL). The aim of ICEL (International Conference on Advances in Humanities, Education and Language) is to provide a platform for researchers, professionals, academicians as well as industrial professionals from all over the world to present their research results and development activities in Education, humanities, and Language. The theme of ICEL 2019 was “Mainstreaming the Influences on Higher Order of Thinking Skills in Humanities, Education, and Language in Industrial Revolution 4.0”. The technical program of ICEL 2019 consisted of 77 full papers, including invited papers in oral presentation sessions at the main conference tracks. Aside from the high quality technical paper presentations, the technical program also featured six keynote speeches, Hamamah, Ph.D (Univeritas Brawijaya, Indonesia), Prof. Dr. Nuraihan binti Mat Daud (UIIM, Malaysia), Dr. Edith Dunn (Conservator/Cultural Specialist, USA), Prof. Yoshihiko -Sugimura (university of Mizaki, Japan), Prof. Park Yoonho (Sunchon National University, Korea) and Prof. Su Keh Bow (Soochow University, Taiwan). We strongly believe that ICEL conference provides a good forum for all researchers, developers and practitioners to discuss various advances that are relevant to education, humanities, and language. We also expect that the future ICEL conference will be as successful and stimulating, as indicated by the contributions presented in this volume
For over a decade, Al Jazeera (Arabic) occupied an unprecedented position among Arab audiences and families. Its attractive and daring news coverage has inspired millions of Arabs, and led other news channels to follow suit by changing their reporting narrative and presentational style. However, in the aftermath of the Arab uprisings in 2011, the close adoption of the Arab uprisings in general, and the Egyptian one in particular, made the channel fall into the eye of the public storm through its extensive 24-hour coverage. This book assesses whether the channel systematically provided a platform for certain ideologies or ignored others, and if and how Al Jazeera's language had shifted after the 2011 Arab uprisings. It also explores the rationale behind adopting particular editorial principles featured in the analyses, and scrutinises the findings within the framework of media, religion and democratisation.
How can you analyse narratives, interviews, field notes, or focus group data? Qualitative text analysis is ideal for these types of data and this textbook provides a hands-on introduction to the method and its theoretical underpinnings. It offers step-by-step instructions for implementing the three principal types of qualitative text analysis: thematic, evaluative, and type-building. Special attention is paid to how to present your results and use qualitative data analysis software packages, which are highly recommended for use in combination with qualitative text analysis since they allow for fast, reliable, and more accurate analysis. The book shows in detail how to use software, from transcribing the verbal data to presenting and visualizing the results. The book is intended for Master’s and Doctoral students across the social sciences and for all researchers concerned with the systematic analysis of texts of any kind.
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. - Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media - Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network - Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data - Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior - Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book
Chapter 7. Case Study : Comparing Twitter Archives; Getting the Data and Distribution of Tweets; Word Frequencies; Comparing Word Usage; Changes in Word Use; Favorites and Retweets; Summary; Chapter 8. Case Study : Mining NASA Metadata; How Data Is Organized at NASA; Wrangling and Tidying the Data; Some Initial Simple Exploration; Word Co-ocurrences and Correlations; Networks of Description and Title Words; Networks of Keywords; Calculating tf-idf for the Description Fields; What Is tf-idf for the Description Field Words?; Connecting Description Fields to Keywords; Topic Modeling.
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
This book explores representations of social media in European media discourses across different socio-historical contexts, demonstrating how such analysis can illuminate the tension between global and local in media discourses in today’s globalised world. The volume draws on data from a trilingual corpus from different editions of the free daily Metro from Finland, France, and Greece spanning a five-year period, with a focus on Facebook and Twitter. Adopting a French discourse analysis approach, which takes as its point of departure the notion of “discourse as the social practice of representing”, the book integrates qualitative and quantitative analyses to investigate the social and political role depictions of social media play in specific socio-historical contexts. This approach brings to the fore both commonalities and differences in the popularity of specific platforms and coverage of specific news topics and hot-button issues. In so doing, the volume elucidates the ways in which global practices become integrated and immersed into local contexts, offering avenues for future research on social media in news discourses. This book will be of interest to scholars in applied linguistics, intercultural communication, discourse analysis, media studies, and cultural studies.