Fundamentals of Investments
Fundamentals of Investments

Author: Gordon J. Alexander

Publisher: Pearson Educación

Published: 2001

Total Pages: 824

ISBN-13: 9789702603757

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This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the material practical, relevant, and easy to understand. The latest developments in investments are brought to life through the use of tables, graphs, and illustrations that incorporate current market information and academic research. An international content deals directly with international securities and securities markets throughout the book--along with currency management and interest rate parity. Up-to-date "Money Matters" articles reflect the latest real-world developments and are provided throughout each chapter to give readers a sense of how practitioners deal with various investment issues and use techniques. Other coverage includes an array of investment tools--presented through discussions on stocks, bonds, and other securities such as options and futures. A guide to reviewing, forecasting, and monitoring--for individuals preparing to make investments or take the CFA exam.

Principles of Operations Management
Principles of Operations Management

Author: Jay H. Heizer

Publisher: Pearson Educación

Published: 2004

Total Pages: 710

ISBN-13: 9789702605256

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In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR

Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Strategic Thinking
Strategic Thinking

Author: Cornelis A. De Kluyver

Publisher: Pearson Educación

Published: 2000

Total Pages: 220

ISBN-13: 9789879460597

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"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.

Análisis de mercados
Análisis de mercados

Author:

Publisher: Editorial Vértice

Published: 2008-07-31

Total Pages: 175

ISBN-13: 8492556137

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Este manual ofrece una visión general sobre el concepto de "análisis de mercados". Con él, el lector adquirirá la capacidad necesaria para poder identificar los elementos que influyen en los mercados de consumo y en las decisiones de los consumidores, conociendo y analizando las herramientas principales necesarias para comprender las técnicas de investigación y medición de la demanda. Por último, proporciona los conocimientos necesarios para diferenciar entre canales minoristas y mayoristas. ÍNDICE 1. Estructura de la distribución comercial. 2. Canales minoristas. 3. Canales mayoristas. 4. Motivación y retribución de los distribuidores.

Author:

Publisher: IICA

Published:

Total Pages: 160

ISBN-13:

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Author:

Publisher: IICA Biblioteca Venezuela

Published:

Total Pages: 26

ISBN-13:

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Business Forecasting
Business Forecasting

Author: John E. Hanke

Publisher: Pearson Educación

Published: 2005

Total Pages: 544

ISBN-13: 9789702607595

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This top-selling book presents, in a straightforward, application-driven manner, the basic statistical techniques necessary for preparing individual business forecasts and long-range plans. The emphasis is on the application of techniques by management for decision-making. This essential book provides understandable coverage of several important topics, often omitted from other books, including econometrics; autocorrelation analysis and the use of Box-Jenkins techniques; judgmental forecasting techniques; and the means of selecting the correct forecasting technique and analyzing data. The book also reviews statistical concepts prior to introducing material that requires an understanding of those concepts. The sixth edition of Business Forecasting has been revised to include instructions on using Excel spreadsheets and the statistical package MINITAB in forecasting. An essential reference for every professional in a business of any size, from large corporations to small family-run firms.

Introduction to Management Accounting, Chap. 1-14
Introduction to Management Accounting, Chap. 1-14

Author: Charles T. Horngren

Publisher: Pearson Educación

Published: 2005

Total Pages: 724

ISBN-13: 9789702606406

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Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).