Attention to Metaphor

Attention to Metaphor

Author: Valentina Cuccio

Publisher: John Benjamins Publishing Company

Published: 2018-09-25

Total Pages: 175

ISBN-13: 9027263353

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The last decades of the twentieth century have witnessed a fundamental scientific discovery: the identification of mirror neurons and, consequently, the development of the Embodied Simulation theory. Neuroscientific data on the mechanism of Embodied Simulation and its role in conceptual and linguistic processing, figurative language included, have stimulated a great deal of research on the embodied nature of conceptual metaphors. However, the very definition of the notions of body and embodiment are today still controversial in the Embodied Cognition debate. This book addresses the issue of the specific contribution of the body to conceptual and linguistic processing and provides a new definition for the mechanism of Embodied Simulation. In this light, and in consideration of a revision of the contemporary theory of metaphor recently introduced by Gerard Steen, who distinguished between deliberate and non-deliberate metaphor processing, the book also proposes a new model of metaphor processing that brings together the mechanism of Embodied Simulation, on the one hand, and the notion of deliberateness on the other. Modulation of attention during linguistic processing is a key component in explaining how they interact. Potential readers of the book include linguists, psychologists, philosophers and any other cognitive scientists and communication scientists piqued by the topic of metaphor and embodiment.


Metaphor and Its Moorings

Metaphor and Its Moorings

Author: M. Elaine Botha

Publisher: Peter Lang

Published: 2007

Total Pages: 300

ISBN-13: 9783039104574

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Human knowledge and language reflect the 'metaphorical' nature of the human experiential and conceptual system. The author shows that metaphor and its underlying analogical structure are significant keys to the understanding of the metaphorical nature of reality and cognition and provide a better understanding of the relationship between science and religion. This study builds critically on the insights of Lakoff and Johnson by introducing a new angle to the discussions concerning conceptual metaphor and its basis in human embodiment. In her proposed alternative to the traditional view of knowledge the author argues that the distinction between literal and metaphorical language ought to be revisited and replaced with a view in which the idea of proper analogy and necessary metaphors are acknowledged. The insights gained in this respect are also applied to the changing views concerning theory and observation in scientific theorizing. A case study on the relationship between religion and science in the work of Michael Faraday illustrates that scientific observation is impregnated with theoretical convictions and that metaphors play a decisive role in the models developed to understand reality.


Embodied Metaphors in Film, Television, and Video Games

Embodied Metaphors in Film, Television, and Video Games

Author: Kathrin Fahlenbrach

Publisher: Routledge

Published: 2015-10-05

Total Pages: 214

ISBN-13: 1317531213

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In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.


Extended Conceptual Metaphor Theory

Extended Conceptual Metaphor Theory

Author: Zoltán Kövecses

Publisher: Cambridge University Press

Published: 2020-04-23

Total Pages: 211

ISBN-13: 1108490875

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Offers an extended, improved version of Conceptual Metaphor Theory (CMT), updating it in the context of current linguistic theory.


Metaphor across Time and Conceptual Space

Metaphor across Time and Conceptual Space

Author: James J. Mischler, III

Publisher: John Benjamins Publishing

Published: 2013-09-18

Total Pages: 255

ISBN-13: 9027271801

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Contemporary linguistic forms are partially the product of their historical antecedents, and the same is true for cognitive conceptualization. The book presents the results of several diachronic corpus studies of conceptual metaphor in a longitudinal and empirical “mixed methods” design, employing both quantitative and qualitative analysis measures; the study design was informed by usage-based theory. The goal was to investigate the interaction over time between conceptualization and cultural models in historical English-speaking society. The main study of two linguistic metaphors of anger spans five centuries (A.D. 1500 to 1990). The results show that conceptualization and cultural models—understood as non-autonomous, encyclopedic knowledge—work together to determine both the meaning and use of a linguistic metaphor. In addition, historically a wide variety of emotion concepts formed a complex cognitive array called the Domain Matrix of emotion. The implications for conceptual metaphor theory, research methodology, and future study are discussed in detail.


Where Metaphors Come From

Where Metaphors Come From

Author: Zoltán Kövecses

Publisher: Oxford University Press

Published: 2015-01-15

Total Pages: 233

ISBN-13: 0190224878

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In Where Metaphors Come From, Zoltán Kövecses proposes a metaphorical grounding that augments and refines conceptual metaphor theory according to which conceptual metaphors are based on our bodily experience. While this is certainly true in many cases of metaphor, the role of the body in metaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge (including the situational, discourse, and conceptual-cognitive contexts) - although perhaps the dominant or crucial one. Kövecses is a leader in CMT, and his argument in this book is more in line with what has been discovered about the nature of human cognition in recent years; namely, that human cognition is grounded in experience in multiple ways - embodiment, in a strict sense, being just one of them (see Barsalou, 2008; Gibbs, 2006; Pecher and Zwaan, 2005). In light of the present work, this is because cognition, including metaphorical cognition, is grounded in not only the body, but also in the situations in which people act and lead their lives, the discourses in which they are engaged at any time in communicating and interacting with each other, and the conceptual knowledge they have accumulated about the world in the course of their experience of it.


Current Approaches to Metaphor Analysis in Discourse

Current Approaches to Metaphor Analysis in Discourse

Author: Ignasi Navarro i Ferrando

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2019-09-02

Total Pages: 387

ISBN-13: 3110629461

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This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.


Metaphor and Philosophy

Metaphor and Philosophy

Author: Mark Johnson

Publisher: Psychology Press

Published: 2014-06-23

Total Pages: 99

ISBN-13: 131775896X

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During the last 15 years, cognitive scientists have discovered things about the nature and importance of metaphor that are startling because of their radical implications for metaphor research and because they require us to rethink some of our most fundamental received notions of meaning, concepts, and reason. Many of the theoretical assumptions that guided earlier generations who worked on metaphor have been undermined by this new research, which has profound implications for philosophy. More specifically, the level of methodological sophistication of empirical studies of metaphor has increased markedly, making possible rigorous, detailed analyses of how metaphors actually structure conceptualization and reasoning. In addition, professionals have learned that metaphor is not merely a linguistic phenomenon but more fundamentally a conceptual and experiential process that structures the world. The articles in this special issue make significant contributions to these advances.


Researching and Applying Metaphor in the Real World

Researching and Applying Metaphor in the Real World

Author: Graham Low

Publisher: John Benjamins Publishing

Published: 2010

Total Pages: 401

ISBN-13: 9027223807

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It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.