Media Effects Research
Author: Glenn Grayson Sparks
Publisher:
Published: 2006
Total Pages: 250
ISBN-13: 9780534274948
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An Introduction to the Effects of Mass Media
Author: Roger Haney
Publisher: Cambridge Scholars Publishing
Published: 2024-02-06
Total Pages: 348
ISBN-13: 1527575748
DOWNLOAD EBOOKThis textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowing, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers, and discussion of critical thinking techniques. Also included is extensive research on how the media socializes us, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders, and the prosocial effects of the media.
Social Media and Society
Author: Regina Luttrell
Publisher: Rowman & Littlefield
Published: 2024-07-01
Total Pages: 281
ISBN-13: 1538186004
DOWNLOAD EBOOKExploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Media Effects
Author: W. James Potter
Publisher: SAGE
Published: 2012-01-03
Total Pages: 401
ISBN-13: 1412964695
DOWNLOAD EBOOK"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.
Theory and Research in Mass Communication
Author: David K. Perry
Publisher: Routledge
Published: 2001-11-01
Total Pages: 332
ISBN-13: 1135645000
DOWNLOAD EBOOKThis updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
The SAGE International Encyclopedia of Mass Media and Society
Author: Debra L. Merskin
Publisher: SAGE Publications
Published: 2019-11-12
Total Pages: 2169
ISBN-13: 1483375528
DOWNLOAD EBOOKThe reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
The Internet and the Mass Media
Author: Lucy Küng
Publisher: SAGE
Published: 2008-05-14
Total Pages: 202
ISBN-13: 1446245667
DOWNLOAD EBOOK"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Mass Media Research
Author: Roger D. Wimmer
Publisher: Wadsworth Publishing Company
Published: 2006
Total Pages: 468
ISBN-13: 9780534647186
DOWNLOAD EBOOKMASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Mass Media Effects Research
Author: Raymond W. Preiss
Publisher: Psychology Press
Published: 2007
Total Pages: 538
ISBN-13: 080584998X
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Introduction To Mass Media
Author: M. H. Syed
Publisher:
Published: 2006-01-01
Total Pages: 304
ISBN-13: 9788126124213
DOWNLOAD EBOOKMass Media Has Traversed A Long Journey From Crude Forms To The Modern Advanced Age. This Book Is Devised As An Introductory Text To The Mass Media.Some Crucial Issues Are Highlighted In Pros And Cons. The Main Topics Included Herein Are- Introduction; Media S Status In Society; Institutional Management; Aims And Objectives; Concepts Of News; Origin Of News; Evolution Of News; News Formation; News Display; Editing The News; And Job Of Editor; Etc.Certainly, This Book Will Prove Of Utmost Use To Academics And Professionals In The Field.
