An Integrative Approach to Innovation Management
Author: Nicolas Zacharias
Publisher: Springer Science & Business Media
Published: 2011-08-27
Total Pages: 112
ISBN-13: 3834970425
DOWNLOAD EBOOKNicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.