An Information Processing Theory of Consumer Choice
Author: James R. Bettman
Publisher: Addison Wesley Publishing Company
Published: 1979
Total Pages: 424
ISBN-13:
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Author: James R. Bettman
Publisher: Addison Wesley Publishing Company
Published: 1979
Total Pages: 424
ISBN-13:
DOWNLOAD EBOOKAuthor: Brian Sternthal
Publisher: Prentice Hall
Published: 1982
Total Pages: 392
ISBN-13:
DOWNLOAD EBOOKAuthor: W. Fred van Raaij
Publisher:
Published: 1977
Total Pages: 224
ISBN-13:
DOWNLOAD EBOOKAuthor: G. Foxall
Publisher: Springer
Published: 2005-03-11
Total Pages: 279
ISBN-13: 0230510027
DOWNLOAD EBOOKUnderstanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Author: Frank R. Kardes
Publisher: Psychology Press
Published: 2006-04-21
Total Pages: 415
ISBN-13: 113560181X
DOWNLOAD EBOOKApplying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Author: Willem Frederik van Raay
Publisher:
Published: 1900
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Willem Frederik van Raaij
Publisher:
Published: 1977
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Flemming Hansen
Publisher:
Published: 1972
Total Pages: 568
ISBN-13:
DOWNLOAD EBOOKAuthor: Gordon R Foxall
Publisher: Springer
Published: 1983-05-12
Total Pages: 158
ISBN-13: 1349170895
DOWNLOAD EBOOKAuthor: Kim Peterson
Publisher:
Published: 1984
Total Pages: 378
ISBN-13:
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