An Experimental Study on the Effects of Comparative Pricing on Brand Selection
Author: David Carl Carlson
Publisher:
Published: 1975
Total Pages: 650
ISBN-13:
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Author: David Carl Carlson
Publisher:
Published: 1975
Total Pages: 650
ISBN-13:
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Publisher:
Published: 1993
Total Pages: 704
ISBN-13:
DOWNLOAD EBOOKAuthor: University Microfilms, Incorporated
Publisher: University Microfilms
Published: 1989
Total Pages: 796
ISBN-13: 9780835708418
DOWNLOAD EBOOKAuthor: Gordon R. Foxall
Publisher: Taylor & Francis
Published: 2002
Total Pages: 416
ISBN-13: 9780415196437
DOWNLOAD EBOOKAuthor: John B. Ford
Publisher: Springer
Published: 2015-02-05
Total Pages: 560
ISBN-13: 3319130846
DOWNLOAD EBOOKThis volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Arch G. Woodside
Publisher: North Holland
Published: 1977
Total Pages: 552
ISBN-13:
DOWNLOAD EBOOKAuthor: . Rajagopal
Publisher: Springer
Published: 2015-03-04
Total Pages: 269
ISBN-13: 113743497X
DOWNLOAD EBOOKThis book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Author: Dietrich Hoffmann
Publisher:
Published: 1981
Total Pages: 156
ISBN-13:
DOWNLOAD EBOOKAuthor: Dennis P. Dykstra
Publisher: CIFOR
Published: 1996-01-01
Total Pages: 60
ISBN-13: 9798764102
DOWNLOAD EBOOKForest harvesting and transportation operations are essential components of sustainable forestry. Recognition of these important factors was consistent with the theme of the XX IUFRO World Congress, "Caring for the Forest: Research in a Changing World". The Congress was held in Tampere, Finland, in August 1995. As part of the proceedings a forum was provided for discussion of new techniques for planning, implementing and controlling forest operations in ways that promote sustainable management of tropical forests. This volume is the Proceedings of the Symposium organised by IUFRO Subject Group S3.05-00, "Forest Operations in the Tropics". A range of technologies is discussed across a number of regions. A paper by Migunga discusses forest soil compaction in Tanzania, while Cordero and Howard evaluate the use of oxen for logging operations in Costa Rica. Rubini Atmawidjaja addresses the management of ecosystems in Indonesia to balance human and environmental needs. Elias studies forest harvesting damages in East Kalimantan while Aulerich reviews the application of skyline systems by one Indonesian company. Shi Mingzhang presents the forest management accomplishments of the Leizhou Forestry Bureau in Quandong province, southern China. A Mexican case study of damage evaluation in a timber yarding operation is presented by Hernández-Diáz and Delgado-Pacheco while the situation for forest operations in the Amazon Basin is reviewed by Malinovski. Cedergren et al. assess the impacts of selective logging on silvicultural values in a mixed dipterocarp forest of Sabah.