Innovation, Engineering and Entrepreneurship
Innovation, Engineering and Entrepreneurship

Author: José Machado

Publisher: Springer

Published: 2018-06-02

Total Pages: 1183

ISBN-13: 3319913344

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This book presents endeavors to join synergies in order to create added value for society, using the latest scientific knowledge to boost technology transfer from academia to industry. It potentiates the foundations for the creation of knowledge- and entrepreneurial cooperation networks involving engineering, innovation, and entrepreneurship stakeholders. The Regional HELIX 2018 conference was organized at the University of Minho’s School of Engineering by the MEtRICs and Algoritmi Research Centers, and took place in Guimarães, Portugal, from June 27th to 29th, 2018. After a rigorous peer-review process, 160 were accepted for publication, covering a wide range of topics, including Control, Automation and Robotics; Mechatronics Design, Medical Devices and Wellbeing; Cyber-Physical Systems, IoT and Industry 4.0; Innovations in Industrial Context and Advanced Manufacturing; New Trends in Mechanical Systems Development; Advanced Materials and Innovative Applications; Waste to Energy and Sustainable Environment; Operational Research and Industrial Mathematics; Innovation and Collaborative Arrangements; Entrepreneurship and Internationalization; and Oriented Education for Innovation, Engineering and/or Entrepreneurship.

Advances in Hospitality and Leisure
Advances in Hospitality and Leisure

Author: Joseph S. Chen

Publisher: Emerald Group Publishing

Published: 2020-11-30

Total Pages: 226

ISBN-13: 1839823844

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This sixteenth annual volume of Advances in Hospitality and Leisure includes full papers and research notes. Articles involve a quantitative or qualitative approach along with conceptual models.

Routledge Handbook of Hospitality Marketing
Routledge Handbook of Hospitality Marketing

Author: Dogan Gursoy

Publisher: Routledge

Published: 2017-10-02

Total Pages: 628

ISBN-13: 1315445514

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This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

European Journal of Tourism Research
European Journal of Tourism Research

Author:

Publisher: Varna University of Management

Published: 2016-03-01

Total Pages: 236

ISBN-13:

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The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

Handbook of Research on Managing and Influencing Consumer Behavior
Handbook of Research on Managing and Influencing Consumer Behavior

Author: Kaufmann, Hans-Ruediger

Publisher: IGI Global

Published: 2014-10-31

Total Pages: 764

ISBN-13: 1466665483

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In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Key Success Factors of SME Internationalisation
Key Success Factors of SME Internationalisation

Author: Noémie Dominguez

Publisher: Emerald Group Publishing

Published: 2018-08-22

Total Pages: 272

ISBN-13: 1787542785

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This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.

Hospitality and Tourism Management Accounting
Hospitality and Tourism Management Accounting

Author: Helen Atkinson

Publisher: Goodfellow Publishers Ltd

Published: 2012-03-14

Total Pages: 26

ISBN-13: 1906884560

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Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.

Innovation Orientation in Business Services
Innovation Orientation in Business Services

Author: Krzysztof Borodako

Publisher: Edward Elgar Publishing

Published: 2021-04-30

Total Pages: 224

ISBN-13: 1839109556

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This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.

Transcultural Marketing for Incremental and Radical Innovation
Transcultural Marketing for Incremental and Radical Innovation

Author: Christiansen, Bryan

Publisher: IGI Global

Published: 2013-11-30

Total Pages: 588

ISBN-13: 1466647507

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As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.