American Industry in Europe
American Industry in Europe

Author: Frank Allan Southard

Publisher: Taylor & Francis

Published: 2000

Total Pages: 310

ISBN-13: 9780415190138

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First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

American Firms in Europe
American Firms in Europe

Author: Hubert Bonin

Publisher: Librairie Droz

Published: 2009

Total Pages: 708

ISBN-13: 9782600012591

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The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.

American Firms Face Europe
American Firms Face Europe

Author: Robert E. Lipsey

Publisher:

Published: 1990

Total Pages: 40

ISBN-13:

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The press and business magazines are filled with stories about a rush of American firms into the European Community to take advantage of, or avoid the adverse consequences of, the expected formation of a single market in 1992. Yet, it is hard o find evidence of a large shift in plant and equipment expenditures, employment, or financial investment toward the EC countries by American firms. The main reason seems to be that large American manufacturing firms are already well entrenched in the EC, and may even be better positioned to take advantage of the single market than most of their European rivals. The U.S. firms (unlike most Japanese companies) already supply almost all their share of the EC market from operations within the EC and depend very little on importing from the U.S. There is some indication of moves toward EC production by non-manufacturing operations such as distribution and services, by smaller companies, by those not now producing extensively in the EC, and by firms hoping to take part in public procurement.

American Multinationals in Europe
American Multinationals in Europe

Author: Phil Almond

Publisher: Oxford University Press

Published: 2006-07-20

Total Pages: 363

ISBN-13: 0199274630

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This book addresses some of the major contemporary issues in comparative business and employment relations. At its core are the findings of a four-year exploration of the management of employment relations in American multinational companies in the UK, Germany, Ireland, and Spain. Specifically, it looks at what is distinctively "American" about US multinationals and their management of human resources across national borders.