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Author: Herbert M. Jelley
Publisher: Gregg Division McGraw-Hill
Published: 1973
Total Pages: 522
ISBN-13:
DOWNLOAD EBOOKSUMMARY: A consumer education text which emphasizes controversial consumer issues and the daily problems of today's consumers.
Author: Herbert M. Jelley
Publisher: Gregg Division McGraw-Hill
Published: 1985
Total Pages: 488
ISBN-13:
DOWNLOAD EBOOKA consumer education textbook emphasizing controversial consumer issues and the daily problems of today's consumers.
Author: Herbert M. Jelley
Publisher:
Published: 1978
Total Pages: 126
ISBN-13: 9780070323421
DOWNLOAD EBOOKAuthor: Herbert M. Jelley
Publisher:
Published: 1978
Total Pages: 142
ISBN-13: 9780070323438
DOWNLOAD EBOOKAuthor: E. Thomas Garman
Publisher: Thomson South-Western
Published: 2002
Total Pages: 0
ISBN-13: 9780324109399
DOWNLOAD EBOOKConsumer Economic Issues in America empowers consumers with the knowledge to recognize and pursue their moral and legal rights. The book takes a pro-consumer and normative view as it reveals the vested economic interests of businesses, governments, and consumers today. The authors emphasize higher-order thinking using basic economic concepts to analyze consumer issues. Readers gain a strong understanding of the American economic system and the concepts of consumer sovereignty and consumer interest. They become equipped with the evaluative criteria for judging products and services, tools for living, the ability to analyze consumer issues, and an understanding of factors that affect buying decisions. The text examines capitalism and how resources are allocated in the U.S. marketplace. Discussions focus on economic concepts critical to consumer success, consumers in a global economic marketplace, and the details of the government regulating economic and consumer interests. Readers examine the breadth of current consumer interest concerns using a framework for analyzing and resolving issues and developing rational decision-making skills.
Author: Elizabeth B. Goldsmith
Publisher: Routledge
Published: 2016-06-10
Total Pages: 579
ISBN-13: 1317539702
DOWNLOAD EBOOKFrom identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.
Author: Herbert M. Jelley
Publisher:
Published: 1973
Total Pages:
ISBN-13: 9780070323278
DOWNLOAD EBOOKAuthor: Lynn R Kahle
Publisher: Routledge
Published: 2015-01-28
Total Pages: 313
ISBN-13: 1317474023
DOWNLOAD EBOOKWith chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Author: Andrew Haughwout
Publisher: Academic Press
Published: 2019-08-12
Total Pages: 456
ISBN-13: 0128135255
DOWNLOAD EBOOKHandbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio allocation, demand of professional advice, and retirement choices. Nearly 70% of U.S. gross domestic product is devoted to consumption, making an understanding of the consumer a first order issue in macroeconomics. After all, understanding how households played an important role in the boom and bust cycle that led to the financial crisis and recent great recession is a key metric. Introduces household finance by examining consumption and borrowing choices Tackles macro-problems by observing new, original micro-data Looks into the future of consumer spending by using data, not questionnaires
Author: J. Thomas Butler
Publisher: Jones & Bartlett Publishers
Published: 2011-07-01
Total Pages: 268
ISBN-13: 1449675433
DOWNLOAD EBOOKConsumer Health: Making Informed Decisions is a concise, current text with the most up-to-date information about health care reform and insurance. It is devoted to the most important issues relative to consumer health issues, including advertising, dietary supplements, herbal remedies, weight management, and medications. There are in-depth analyses of the American health care system, insurance options, and consumer protection. The text also takes a critical look at complementary and alternative therapies. Throughout the text, there are guidelines for making decisions that can benefit the individual. A comprehensive list of learning objectives precede each chapter and a list of study questions conclude each chapter. The questions are designed to help the student summarize the major points of the chapter, prepare for exams, and critically analyze the material contained in the chapters. Instructor Resources: PowerPoint Presentations
