Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Amazon. It covers: The basics of Amazon’s complex publishing systems A complete breakdown of every aspect of Amazon’s algorithms in unprecedented detail Sales Rank vs. Popularity Rank, advanced search optimization secrets, and so much more Changes to Amazon’s categories, author pages, following, and the new AI policy KDP Select vs. Wide marketing strategies and why it matters so much (one doesn’t work for the other) Some Amazon ads strategies and resources you need to keep your sales stronger and more consistent on the platform
Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.
The real story about how to be a successful seller on Amazon, from a leading consultant. Amazon is the most powerful business incubator in the history of the world. Unfortunately, where there is great opportunity, get-rich-quick schemes abound. Most available books about selling on Amazon peddle a dream that is unattainable for sellers. They promise riches at the cost of only five hours a week, or a long-term income for an initial investment of just $1,000. The Amazon Incubator is different. This book instead offers realistic, sustainable strategies for building a long-term, profitable business on Amazon. Whether sellers are burgeoning entrepreneurs or own the ecommerce channel at an established brand, they will benefit from the strategic thinking and in-depth Amazon know-how delivered in an easily digestible format. The reader will be guided through exercises to define their goals, determine their product set, and execute like a champ. The Amazon Incubator is written in short, easy-to-digest chapters that include case studies and real-world examples of Amazon seller success and failure. Readers will better identify with and understand the information when case studies are included. In addition, each chapter includes a brief summary at the end, as well as suggested action steps, so it can easily be used as a tool for the reader to share with teammates and business associates.
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
If you are in business to sell consumer goods - or you want to be - you should be on Amazon.com. More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers - large and small businesses, individuals, and mom-and-pop shops - to sell their merchandise right on Amazon. Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history: - How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising. - Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center. - Find bargain inventory; target niche markets for big profits. - Get tax deductions and write-offs for business use of your home. - Use Amazon as a stand-alone business or a lead generator for an existing business. - Pay lower sales commissions on Amazon. - Sell your inventions, crafts or intellectual property on Amazon. - Guard against scammers and rip-off artists. - Automate your business with easy-to-use tools.
With this collection of tips and tools, users can get the most out of Amazon.com, whether they are avid Amazon shoppers, Amazon associates developing online storefronts, or programmers building apps based on Amazon Web Services.
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By becoming practical futurists, school librarians can help their libraries not only to survive sweeping changes in education but to thrive. This book shows how to spot technological trends and use them to your library's advantage. During this time of rapid modernization of technology and educational reform, this book is a must-read for school librarians tasked with ensuring their libraries meet evolving standards. This title provides the research and organizational techniques and skills they need to gain seats at the table of the three power committees: technology, curricula, and strategic planning. School librarians need to collect and publicize national and local school-based evidence that shows the positive correlations between school librarians and student achievement. Craver notes correlative sources and provides ideas to employ them to ensure that school librarians remain indispensable. In addition, acquiring technological skills and becoming expert at their application are paramount for librarians. Even more important is the need for librarians to assume sole responsibility for designing and integrating information literacy and critical thinking skills throughout the curriculum. Craver analyzes studies that show students' inability to discern fact from fiction, ads from news, and information bias in electronic information sources and recommends six actions that school librarians take to ensure that they become active participants in their future rather than its victims.
The Internet is changing the way business is conducted and fortunes are made. "Get Rich Click!" shows readers how to jump in and begin making money online immediately.
A practical guide to all aspects of children's book marketing from bestselling children's author Karen Inglis Whether you’ve just published your first children’s book and aren't sure where to start with marketing, or are struggling to increase sales of your existing titles, 'How to Market a Children’s Book' is here to help. Packed full of practical guidance, and drawing on over 10 years’ experience of children’s book marketing by international bestselling children’s author Karen Inglis, it offers a trusted resource for you to return to again and again for support with both offline and online marketing and advertising strategies. This book assumes you already fully understand the various self-publishing options and distribution processes for print, eBooks and audiobooks, or that you are a traditionally published children's author looking for new ideas to help promote your book(s). If you also need guidance on the self-publishing process, look instead for Karen's combined flagship publication How to Self-publish and Market a Children's Book (Second Edition). After reading 'How to Market a Children's Book' you will understand: - How to establish your brand locally and why this is important - How to get reviews both at and after your children's book launch - How to set up successful school visits and other face-to-face events - How to plan and run virtual school visits or other online events - Best practice and expectations for getting into bookshops - Why and how eBooks should be part of your print book marketing strategy - Which tools and collaborative platforms can help your children's book marketing - How to use email marketing, including staying within data protection rules for minors - Key strategies for Amazon advertising, and why this is the best place to start - Other social media and advertising options, including Facebook, Instagram and Pinterest - Audiobook marketing – your key options - Translation and foreign rights as part of an advanced marketing strategy Karen Inglis is a successful self-published author of picture books, illustrated chapter books and middle grade novels. Her time travel adventure The Secret Lake has sold over 450,000 English language print copies worldwide, close to 20,000 paid eBook copies and over 8,000 audiobooks. She has also sold rights to eight countries and overseen its translation into German, where 'Der verborgene See' is an Amazon.de bestseller at the time of writing in 2022. Each of Karen's picture books and chapter books have sold in their thousands through a combination of school visits, bookshop sales and online sales. Karen's picture book 'The Christmas Tree Wish' was shortlisted for the UK Selfies Award for best self-published children's book in 2020. Her most recent picture book 'The Tell-Me Tree' has received praise by parents and teachers alike, and is being used in UK classrooms to help children talk about feelings. Karen has presented on children’s self-publishing at conferences around the UK and is Children’s Advisor at The Alliance of Independent Authors.
