AMA Complete Guide to Marketing Research for Small Business
AMA Complete Guide to Marketing Research for Small Business

Author: Holly Edmunds

Publisher: McGraw-Hill Companies

Published: 1996

Total Pages: 204

ISBN-13: 9780844235844

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For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one's customers better and to make critical business decisions based on the best information possible. On the other hand, it can mean spending a lot of money to get results that are not very useful. "The AMA Complete Guide to Marketing Research for Small Business" solves that dilemma with 1 1 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget. This step-by-step guide provides the basic information needed to: Define problems and research objectives clearly. Select the right research method for the problem. Design useful and usable questionnaires. Develop cost-effective mail and phone surveys. Get the most from the information you gather. Select and work profitably with outside vendors. Develop cost-conscious budgets that enable you to get the most for your investment. All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems--quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.

AMA Complete Guide to Marketing Research for Small Business
AMA Complete Guide to Marketing Research for Small Business

Author: Holly Edmunds

Publisher: McGraw-Hill Companies

Published: 1996

Total Pages: 204

ISBN-13: 9780844235844

DOWNLOAD EBOOK

For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one's customers better and to make critical business decisions based on the best information possible. On the other hand, it can mean spending a lot of money to get results that are not very useful. "The AMA Complete Guide to Marketing Research for Small Business" solves that dilemma with 1 1 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget. This step-by-step guide provides the basic information needed to: Define problems and research objectives clearly. Select the right research method for the problem. Design useful and usable questionnaires. Develop cost-effective mail and phone surveys. Get the most from the information you gather. Select and work profitably with outside vendors. Develop cost-conscious budgets that enable you to get the most for your investment. All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems--quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.

Marketing Research Made Easy
Marketing Research Made Easy

Author: Jim Rapport

Publisher: Independently Published

Published: 2023-03-24

Total Pages: 0

ISBN-13:

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Attention Small Business Owners! Are you struggling to understand your customers and effectively market your products or services? Are you tired of guessing what will work and wasting time and money on marketing efforts that yield no results? Well, fear no more! "Marketing Research Made Easy" is the ultimate guide for small business owners looking to understand and utilize market research to boost their marketing efforts and grow their businesses. With Marketing Research Made Easy, you'll learn: How to identify your business goals and define your target audience The differences between qualitative and quantitative research and which is best for your business Step-by-step instructions on how to conduct effective surveys, focus groups, and observations How to analyze and apply secondary research data Tips for presenting your findings to stakeholders and developing a winning marketing strategy Here's what you can expect from Marketing Research Made Easy: Clear and actionable research questions for your business Proven sampling techniques to ensure accurate data collection Tips on recruiting participants and preparing for focus groups Strategies for analyzing and interpreting data to make informed marketing decisions Practical advice on developing your marketing strategy and presenting your findings to stakeholders Plus, Marketing Research Made Easy is written in a fun and engaging style, making it easy to read and understand. With its clear and concise step-by-step approach, you'll be a marketing research pro in no time! Don't waste any more time or money on ineffective marketing efforts. Get your copy of Marketing Research Made Easy today and start growing your business like never before!

Marketing Research Kit For Dummies
Marketing Research Kit For Dummies

Author: Michael Hyman

Publisher: John Wiley & Sons

Published: 2010-03-05

Total Pages: 588

ISBN-13: 0470632569

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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Successful Marketing Research
Successful Marketing Research

Author: Edward L. Hester

Publisher:

Published: 1996

Total Pages: 264

ISBN-13:

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Successful Market Research is aimed at both potential and established small business owners and details how to conduct this research using the least money and time consuming methods.

The AMA Guide to the Globe
The AMA Guide to the Globe

Author: Holly Edmunds

Publisher: Thomson South-Western

Published: 2006

Total Pages: 326

ISBN-13:

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"Through a step-by-step discussion of the basic issues and tasks involved in the global research process, this book will help you initiate an international research project, manage the process from the questionnaire development through the completion of the project, and ensure that the results of your project are presented internally in the most effective manner. It will help you make research decisions that are educated, well-informed and, above all, in the best interests of your company."--BOOK JACKET.

Strategic Market Research
Strategic Market Research

Author: Anne E. Beall Ph. D.

Publisher: Independently Published

Published: 2019-01-12

Total Pages: 122

ISBN-13: 9781731385178

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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.

Marketing Research Kit For Dummies
Marketing Research Kit For Dummies

Author: Michael Hyman

Publisher: For Dummies

Published: 2010-04-05

Total Pages: 408

ISBN-13: 9780470520680

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The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.