Engage!, Revised and Updated
Engage!, Revised and Updated

Author: Brian Solis

Publisher: John Wiley & Sons

Published: 2011-02-25

Total Pages: 341

ISBN-13: 1118072790

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The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

A Tale of Two Systems
A Tale of Two Systems

Author: Rene Reitsma

Publisher:

Published: 2019-08

Total Pages:

ISBN-13: 9781955101134

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This text is meant as a case study and companion text to many Systems Analysis & Design textbooks used in undergraduate Management Information Systems (MIS), Business Information Systems (BIS) and Computer Information Systems (CIS) programs. The US counts about 1,300 (undergraduate + graduate) such programs (Mandiwalla et al., 2016). These texts typically contain short descriptions of technologies which give students some sense of what these technologies are used for, but do not provide much context or reflection on why these technologies might or might not be applied and what such applications actually amount to in real life. As a consequence, students, having worked their way through these textbooks and associated courses will have had little exposure to the reasoning which must take place when making choices between these technologies and to what goes into combining them into working and successful system architectures. It is our hope that this Tale of Two Systems (pun very much intended) will help mitigate this problem a little.

DocBook 5: The Definitive Guide
DocBook 5: The Definitive Guide

Author: Norman Walsh

Publisher: "O'Reilly Media, Inc."

Published: 2010-04-20

Total Pages: 552

ISBN-13: 1449390692

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If you need a reliable tool for technical documentation, this clear and concise reference will help you take advantage of DocBook, the popular XML schema originally developed to document computer and hardware projects. DocBook 5.0 has been expanded and simplified to address documentation needs in other fields, and it's quickly becoming the tool of choice for many content providers. DocBook 5: The Definitive Guide is the complete, official documentation of DocBook 5.0. You'll find everything you need to know to use DocBook 5.0's features-including its improved content model-whether you're new to DocBook or an experienced user of previous versions. Learn how to write DocBook XML documents Understand DocBook 5.0's elements and attributes, and how they fit together Determine whether your documents conform to the DocBook schema Learn about options for publishing DocBook to various output formats Customize the DocBook schema to meet your needs Get additional information about DocBook editing and processing