Airline Price Policy
Author: Paul W. Cherington
Publisher:
Published: 1970
Total Pages: 504
ISBN-13:
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Handbook of Low Cost Airlines
Author: Sven Gross
Publisher: Erich Schmidt Verlag GmbH & Co KG
Published: 2007
Total Pages: 324
ISBN-13: 9783503100811
DOWNLOAD EBOOKAirline Marketing and Management
Author: Mr Stephen Shaw
Publisher: Ashgate Publishing, Ltd.
Published: 2012-10-01
Total Pages: 379
ISBN-13: 1409486680
DOWNLOAD EBOOKThrough six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Take More Vacations
Author: Scott Keyes
Publisher: HarperCollins
Published: 2021-05-11
Total Pages: 290
ISBN-13: 0062993569
DOWNLOAD EBOOK** USAToday Bestseller ** The founder of Scott’s Cheap Flights explains why we’re searching for airfare all wrong, shares the strategies that have saved his two million newsletter subscribers a collective $500 million on airfare, and presents a bold new approach for how to see the world while never overpaying for flights again. When Scott Keyes booked flights to Italy for $130 roundtrip and Japan for $169 roundtrip, he didn’t just uncover amazing fares; it was the beginning of a new approach that makes travel possible for anyone who has dreamed of seeing the world. What’s stopping us all from traveling more? The confusion of buying airfare—not knowing when to book, where to buy, or what to pay. Take More Vacations is the guidebook for anyone hoping to turn one annual vacation into three. Readers will discover why the traditional way of planning vacations undercuts our ability to enjoy them, and how a new strategy can lead to cheaper fares and more trips. Why cheap flights never have to be inconvenient flights, and all the steps you can take to get a good fare even when you don’t have flexibility. The surprising best week for international travel, and how small airports actually get the best deals. Keyes challenges the conventional wisdom that it costs thousands of dollars to fly overseas and shows readers how to make previously unthinkable trips possible.
The Law and Policy of Air Space and Outer Space
Author: Peter P. C. Haanappel
Publisher: Kluwer Law International B.V.
Published: 2003-01-01
Total Pages: 330
ISBN-13: 9041121293
DOWNLOAD EBOOKThis is a policy oriented and comparatively oriented textbook on air and space law for students and practitioners. It covers the history and development in air and space law; their interrelationships with the law of the seas and the law of Antartica; institutions working in the field of air and space law; sovereignty in national penal air law; private international air law, especially liability law; and public and private space law Much attention is devoted to the law of air commerce: bilateral air services agreements; inter-airline co-operation; the effect of competition, antitrust and European Union law; deregulation, privatization and commercialization of air transport; ownership and control of airlines, and airline alliances; multilateralisation of air transport; and congestion and environmental controls. The last chapter of the book briefly deals with the legal aspects of commercial outer space application. Increasingly, air transport, both in fact and in law, is becoming an ordinary industry like any other and is being treated as such. Rapidly, commercial outer space activities are being privatized and commercialized.
The Evolution of the US Airline Industry
Author: Eldad Ben-Yosef
Publisher: Springer Science & Business Media
Published: 2005-07-13
Total Pages: 316
ISBN-13: 9780387242132
DOWNLOAD EBOOKThe Evolution of the US Airline Industry discusses the evolution of the hub-and-spoke network system and the associated price discrimination strategy, as the post-deregulation dominant business model of the major incumbent airlines and its breakdown in the early 2000s. It highlights the role that aircraft – as a production input – and the aircraft manufacturers' strategy have played in shaping this dominant business model in the 1990s. Fierce competition between Airbus and Boeing and plummeting new aircraft prices in the early 2000s have fueled low-cost competition of unprecedented scope, that destroyed the old business model. The impact of the manufacturers' strategy on these trends has been overlooked by industry observers, who have traditionally focused on the demand for air travel and labor costs as the most critical elements in future trends and survivability of major network airlines. The book debates the impact and merit of government regulation of the industry. It examines uncertainty, information problems, and interest group structures that have shaped environmental and safety regulations. These regulations disregard market signals and deviate from standard economic principles of social efficiency and public interest. The Evolution of the US Airline Industry also debates the applicability of traditional antitrust analysis and policies, which conflict with the complex dynamics of real-life airline competition. It questions the regulator's ability to interpret industry conduct in real time, let alone predict or change its course towards a "desirable" direction. The competitive response of the low-cost startup airlines surprised many antitrust proponents, who believed the major incumbent airlines practically blocked significant new entry. This creative market response, in fact, destroyed the major incumbents' power to discriminate pricing – a task the antitrust efforts failed to accomplish.
The Theory and Practice of Revenue Management
Author: Kalyan T. Talluri
Publisher: Springer Science & Business Media
Published: 2006-02-21
Total Pages: 731
ISBN-13: 0387273913
DOWNLOAD EBOOKRevenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Pricing Behaviour and Non-Price Characteristics in the Airline Industry
Author: James Peoples
Publisher: Emerald Group Publishing
Published: 2012-01-03
Total Pages: 332
ISBN-13: 1780524684
DOWNLOAD EBOOKProvokes the reader to think critically about the emergence of corporate styles of governance, management and leadership in higher education institutions (HEIs) and ways in which the demands of public management and the knowledge economy has shaped and re-shaped scholarly work and identity.
Air Travel Consumer Report
Author:
Publisher:
Published: 1991
Total Pages: 732
ISBN-13:
DOWNLOAD EBOOKAirline Marketing and Management
Author: Stephen Shaw
Publisher: Taylor & Francis
Published: 2020-09-10
Total Pages: 379
ISBN-13: 1000109658
DOWNLOAD EBOOKThrough six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
