Public Communication and Behavior
Public Communication and Behavior

Author: George Comstock

Publisher: Elsevier

Published: 2013-10-02

Total Pages: 328

ISBN-13: 1483219313

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Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, priming, and public evaluations of the president. The text also describes the myth of massive media impact; and the new technique for assessing the impact of mass media violence on real-world aggressive behavior. Social psychologists will find the book invaluable.

Media Audiences
Media Audiences

Author: John L. Sullivan

Publisher: SAGE

Published: 2013

Total Pages: 281

ISBN-13: 1412970423

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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Communication Yearbooks Vols 6-33 Set
Communication Yearbooks Vols 6-33 Set

Author: Various

Publisher: Routledge

Published: 2021-11-05

Total Pages: 17176

ISBN-13: 1136630538

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The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.

Media Effects
Media Effects

Author: W. James Potter

Publisher: SAGE

Published: 2012-01-03

Total Pages: 401

ISBN-13: 1412964695

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"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

Committee Prints
Committee Prints

Author: United States. Congress. Senate. Committee on Labor and Public Welfare

Publisher:

Published: 1960

Total Pages: 1128

ISBN-13:

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